Art Director
Biostock SARL
Total years of experience :25 years, 8 Months
• Created Bonbonbio® brand identity and communication.
• Created communication supports and packagings for Yomar Group (Plastic industry).
• Designed a creative menu and menu holder for Otagine (Renowned Moroccan restaurant / Morocco Mall).
• Created menus and POSM for restaurants in the Morocco Mall (De trevi, Naturali's).
• Created "Acima 10th anniversary" campaign (TVC, Outdoor, POSM).
• Retail design for El Bahia parfumery with floor plan and 3D views.
• Created El Bahia parfumery opening ceremony.
• Responsible of BTL and brand activation on Nokia NWA account (22 countries) :
- Mission in Algeria to define POS Material needs of Darkom (Franchise mobile store network).
- Mission in Tunisia to ensure art direction of the Nokia’s «Shining Together» event.
- Designed new POSM fitting Nokia’s international concepts.
- Created campaigns in co-branding with different NWA Telecom operators, (TV/Print).
- Developed campaigns of the annual music festival «Boulevard des Jeunes Musisciens».
- Delivered ATL adaptations to local market (TV / Press).
• Senior Art Director in the P&G team, worked on :
- Fairy launching campaign in Morocco.
- Fairy’s big event «The biggest meat & plum tajine».
- Mr Proper, ACE (TV / Press and POSM).
- Gillette, P&G (corporate campaigns).
• Senior Art Director on Maroc Telecom account (B to B and co-branding campaigns).
• Brand activations for : Twix, Halls and Trident.
• Developed corporate image for Chaabi LLD (Car rental).
• Promotional campaigns for Visa card and graphic charter for Visa Mobicharge.
• Main Art Director on Maroc Telecom account (ADSL, Land-line phone, Mobile phone).
• Designed packaging for Chergui (Range of drinking yoghurt and leben).
• Developed creative work for Regional Air Lines (Print material, Time table).
• Directed arts also on Sony, Honda, Seat and AXA accounts.
• Studio Manager and responsible of creative work for Lydec, Audi and Top Business.
• Develop visual identity for local clients (Transit, car rental, plastic industry)
• Developed print for IHEES (High school group).
• Designed fashion clothing catalogue for Le Sentier.
• Worked also for OCE (Citrus export office), CCCA (Cardiology center) and other local clients.
• Developed all required material for the Arab Med Enviro 98 event.
• Created press and print material for ICOMAIL (Vang Gils, Pierre Cardin, H de G, Jon Ray).
• Created creative work for Domino’s Pizza.
• Practical courses (Desktop publishing, Art direction, Printing procedures and Print finishing).
• Followed courses of (Visual Arts, Art history, Perspective, Design.)
