Category Sales Manager
Axiom Telecom
Total years of experience :23 years, 2 months
• Managing Multiple Brands (Huawei, Vivo, Oppo, Lenovo, Moto, Aclatel, TCL and Wiko) with Multiple Categories (Handsets, tablets, PC, software and Accessories) from-End-to-End (sales and category management)
• Supporting the channel managers with daily micro-management of Van, Wholesale, Key accounts and retails teams with day-to-day Sales follow up
• Develop pricing and promotional strategies to increase sales and profitability.
• Identify and analyze customer needs and market trends in order to develop product category strategies.
• Conduct market research and analysis to identify potential opportunities and threats.
• Develop and manage relationships with suppliers to ensure timely delivery of products and optimal pricing.
• Develop and maintain relationships with key customers and partners.
• Direct and coordinate organization's financial and budget activities to fund operations, maximize investments, and increase working capital efficiency
• Managing the brands from end to end (category and sales managements)
• Create the Annual Budget (top and bottom line forecast) based on the company overall profitability objectives
• Develop and execute sales strategies to meet or exceed company sales targets.
• Set and monitor sales targets per brand, Category & product level and region.
• Development and delivery of new product development (NPD) plans.
• Providing seasoned leadership in the translation and execution of the Marketing strategy into impact programs.
• Manage and evaluate trade promotion levels to achieve maximum returns.
• Managing 11 countries among the MENA region, with more than 80 Stores, with over 450 sales team, 15 Brand and more than 8000 SKUs, generating +250 M USD annual revenue.
• Developing and executing sales strategies that meet the company's revenue and growth objectives.
• Managing sales teams in different regions and ensuring they are meeting their targets.
• Building and maintaining strong relationships with customers, partners, and distributors to ensure long-term success.
• Analyzing market trends in different regions and use this information to make informed decisions about pricing, promotions, and product development.
• Identifying new business opportunities, constantly looking for new business opportunities and developing relationships with potential clients.
• Manage the franchise network and ensure its profitability and growth.
• Recruiting franchisees by identify potential franchisees and recruit them to join the network.
• Providing training and support to franchisees to ensure they are successful.
• Managing franchise relationships build and maintain strong relationships with franchisees to ensure long-term success.
• Ensuring that all franchisees are complying with company standards and regulations, policies and procedures
- Developing and executing category strategies, identifying and evaluating suppliers, negotiating contracts, and ensuring procurement activities align with organizational goals. - Overseeing the purchasing team, managing workload, ensuring proper purchasing procedures are followed, implementing policies to ensure compliance with applicable regulations ensuring team members have the resources they need to be successful. - Analyzing spending patterns to identify cost-saving opportunities and implementing strategies to reduce costs. - Managing procurement risk, including supplier risk, contract risk, and compliance risk. - Building and maintaining strong relationships with suppliers, monitoring supplier performance, and managing supplier contracts. - Monitoring market trends and developments, identifying emerging opportunities, and providing insights to inform procurement and sourcing strategies. - Collaboration: Working collaboratively with other departments, including finance, operations, and Sales, to ensure procurement and sourcing activities support overall organizational goals and objectives. - Proper P&L and budget management to insure achieving the Top and bottom line targets and insuring a continuous growth rate Matching with the industry and economical current situations. - Develop annual marketing calendar and seasonal promotional activities - Develop and implement sales promotion programs. - Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development. - I had achieved an accumulated growth in Sales of 221% in less than 3 years
- Overseeing the operations of multiple retail stores within a designated geographic area, ensuring that they are running efficiently, effectively, and in compliance with company policies and procedures. - Setting sales targets, developing sales strategies, and ensuring that sales goals are met or exceeded by monitoring store performance and implementing corrective actions as needed. - Ensuring that all stores provide excellent customer service and that customer complaints or issues are resolved quickly and satisfactorily. - Managing inventory levels, ensuring that products are in stock, and implementing strategies to reduce excess inventory. - Hiring, training, and managing store staff, ensuring that they are motivated, performing well, and meeting their targets. - Managing the budget for the retail area, including expenses, revenue, and profitability, and ensuring that financial targets are met. - Developing and implementing marketing and promotional strategies to drive sales and attract customers. - Ensuring that all stores are in compliance with relevant laws and regulations, including health and safety regulations, labor laws, and data protection laws. - Generating reports on store performance, sales, inventory, and financials, and presenting these reports to senior management. - Communicating with senior management, store managers, and other stakeholders to ensure that everyone is aware of the retail area's performance, issues, and opportunities for improvement.
• Managing the sales team of 18 cash-Van sales, 8 delivery representative and 5 collection representative, coaching, training, and motivating team members to achieve their targets.
• Daily follow up with sales team including daily double visits, field coaching, upselling practicing and solving customer problems.
• Develop sales strategies, set sales goals and objectives, and monitor the performance of the sales team to ensure that sales targets are met.
• Identifying new business opportunities and building relationships with potential clients.
• Identifying new markets, analyzing market trends and competitors, and creating and implementing strategies to expand the business.
• Building and maintaining relationships with key customers. Providing exceptional customer service, addressing customer complaints and concerns, and developing solutions to meet customer needs.
• Preparing sales reports and analyzing sales data to identify areas for improvement.
• Reviewing sales performance, identifying trends, and developing and implementing strategies to improve sales.
• Preparing and managing budgets and forecasts for the sales department.
• Analyzing financial data, identifying opportunities to increase revenue, and developing plans to manage costs.
• Market scanning and designing the most efficient Cash-Van routs
• Owned a project of classifying the Customers based on their geographic location, purchasing power, financial capability.
A Bachelor's degree in Business Administration and Commercial Studies is a program that provides students with a comprehensive understanding of business operations, management, and the commercial environment. The curriculum covers a wide range of topics, including accounting, finance, marketing, operations management, human resources management, business law, and economics. I had learned about strategic planning, organizational behavior, and data analysis. Making me equipped with the skills to analyze complex business situations, make informed decisions, and communicate effectively with different stakeholders. In summary, a Bachelor's degree in Business Administration and Commercial Studies provides students with a solid foundation in business theory and practice, as well as the skills to navigate the ever-changing business landscape. Graduates are equipped to succeed in a variety of roles and industries and are highly sought after by employers.
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