Mohamed Seddik Belal , Market Manager

Mohamed Seddik Belal

Market Manager

Expedia Group

Location
United Arab Emirates
Education
Bachelor's degree, English literature
Experience
14 years, 8 months

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Work Experience

Total years of experience :14 years, 8 months

Market Manager at Expedia Group
  • United Arab Emirates - Dubai
  • November 2017 to December 2020

▪ Developed and implemented marketing and public relations strategies to promote revenue growth.
▪ Lead and collaborated with hotel staff to develop campaigns and strategies using both traditional and digital marketing methods.
▪ Developed revenue targets and ensured constant room night growth by identifying strategic growth opportunities.
▪ Trained new team members and developed, implemented, and monitored initiatives to increase team effectiveness while promoting a learning environment within the team.
▪ Utilized analytics and cooperated with Expedia brands, internal and external stakeholders, to maximize revenue growth.
▪ Conducted market research to determine target markets, demographic specifications, typical buyer’s profile, industry trends and developments.

Commercial Manager, Hotels- Middle East at Seera Group
  • United Arab Emirates - Dubai
  • February 2016 to October 2017

▪ Grew business through new drives and partnerships and made a profit from emerging opportunities.
▪ Contributed to the setting of the fiscal year strategic plan by consumer, product and franchise.
▪ Analyzed reports and performed sales analysis to enhance productivity and brand image of the hotel.
▪ Worked with contract managers to resolved issues related to contracts and commercial operations.
▪ Dealt with many customers from diverse backgrounds, opinions, and perspectives while providing excellent customer service.

Contracting Manager North Africa and Levant Regions at TBO Holidays
  • United Arab Emirates - Dubai
  • February 2015 to January 2016

• Act as the key point contact for accommodation supplier vendors to maintain the relationship for matters related to contracting, operational, commercial or financial activities.
• Negotiate the initial purchase quality metrics of the contract with new suppliers and contract renewals. Conditions include rate, inventory, offers, release periods, marketing contributions, overrides, cancellation policy, credit terms etc.
• Maintain & expand the supplier portfolio according to targets, ensuring product diversity for our customer base.
• Identify and negotiate with key partner’s preferential conditions in direct coordination with
the immediate superior & promote the commercial opportunities.
• Identify and monitor contractual obligation to ensure that compliance is achieved (customer service standards, data protection, signings etc.) and that the risks associated with any non- compliance are addressed as appropriate.
• Understand, analyze and identify Trends and Opportunities from Region´s Trading Report, Destination News, and happenings, including the extraction from our statistic database of Key Performance Indicators (KPIs).
• Periodic presentations on analysis, future plans and tactics will be required.* Identify, qualify, and contact potential hotel suppliers.
• Ensure last room availability and pricing competitiveness.
• Facilitate communication between both new suppliers and existing partners.
• Define team operation processes and delegate task.
• Participate in market research as required.
• Evaluate production and determine follow up action.
• Ensure product quality / Inclusions are maintained as shown in the communications.
• Supplier Relations Management
• Maintain a track of products performance and suggest changes/additions

Account Manager Hotels Middle East at Booking.com
  • United Arab Emirates - Dubai
  • June 2011 to December 2014

• Consistently develop innovative and creative ideas and solutions for client campaigns.
• Build client relationships; listen and understand individual client requirements and consistently meet if not exceed their expectations
• Develop a clear understanding with clients’ brand(s), category and customers.
• Monitor and understand clients’ markets; be aware of market issues and competitive activity.
• Keep clients informed; ensure reports are on time and are kept in a central location so the rest of the team can locate if necessary.
• Assist in creating project briefs; brief in and work with members of the wider team to develop an idea, strategy or campaign tactic; present and sell that idea to the client.
• Monitor various channels of market’s hotels pricing and availability, and obtain market share maximization and revenue target.
• Implement all in-market promotions and monitor performance.
• Improve overall KSA market and be the AM responsible for Makkah city.
• Liaise with, and ensure that formal business reviews are carried out with customers and brand owner partners to maximize listing, activation, revenue & GP growth opportunities and address any variances to the annual plan and activations to ensure measures are put in place to achieve them.
• Oversee Sales of hotels portfolio, which includes local and regional syndicated road shows and custom events.
• Manage Key Account Management of top customers and enhancing business opportunities from these accounts.
• Manage events calendar and become market’s expert with seasonality/visitors patterns.
• Improve overall KSA market content score through various projects such as accommodation, room type/occupancy classification, reviews and comments follow up, hotels’ amenities and facilities update.
• Advise hotels regarding their web pages on the Booking.com website and how they can amend data with respect to supply, availability, specials, promotions.

Reservations Sr. Supervisor at Kempinski Hotels
  • United Arab Emirates - Dubai
  • April 2010 to May 2011

• Identified new reservations sales business to achieve personal and property revenue goals.
• Understood the overall market, including competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knew how to sell against them.
• Closed the best opportunities for the property based on market conditions and property needs.
• Monitored same day selling procedures to maximize room revenue and control property occupancy.
• Gained understanding of the property’s primary target customer and service expectations; served the customer by understanding their business, business issues and concerns, to offer better business solution.
• Responded to incoming reservations sales opportunities for the property that are outside parameters.
• Monitored group reservation forecast data.
• Led sales and Convention Services to process rooming lists and reservation cards.
• Responsible for rate loading via Channel Manager and loading rates separately and also on the CRS.
• Coordinated with the DOSM and Revenue Manager in deciding the summer promotions for Travel Agencies and OTA’s.
• Checked daily the Reservation Made yesterday to make sure to reduce the errors to avoid any situation of rebates.
• Managed all the OTA’s (Online Travel Agencies), and made sure availability and parity at all times except for the blackout dates.
• Updated new promotions or deactivated promotions on the OTA’s as per the directions of Revenue Manager and business requirements.

Education

Bachelor's degree, English literature
  • at El Minia University
  • September 2003

Specialties & Skills

Negotiation
Client Relationship Management CRM
Production
Growing Revenue
Strategic Planning
Competitive Market Positioning
Innovative Strategic Planning
Contract Management &Executive-Level Negotiations

Languages

Arabic
Expert
English
Expert