Media Manager - Marcom
ZAIN KSA - Riyadh
Total years of experience :6 years, 11 months
• Setting the roadmap of Marcom activities.
• Full management of media & communication agencies.
• Leading the marketing commutation meeting with Technical marketing to present, challenge, align on the product & services launches
• In charge of a quarter & annual budget planning of the ATL marketing communication campaigns.
• In charge of the planning and executing all Zain campaigns.
• Led the commercial team in launching Zain KSA corporate website for a better your experience and continuous developments.
• Setting the effective levels of campaign presence based on research & segmentation to best achieve Target
audience through an optimal Media Mix e.g. KPIs driven Campaigns.
• Established a digital focused integration within the team to develop and edge of the competitors.
Designation: Media Team Leader- Marcom
• Leading on Zain Telecom media business through liaising with the media agency and different stakeholders
• Run all Zain tactical and corporate campaigns through controlling the media planning and buying performance
• Set media KPI's based on the campaign marketing objectives through allocating the proper media investment & campaign
weightage (online & offline)
• Ensure the best ROI while making sure the media agency is applying the best media deals in the market and that the media
selection is been optimized (online and offline)
• Responsible for reviewing all media invoices and work closely with finance to ensure timely evaluations, audits and reviews.
• Responsible for Zain KSA website in terms of web developing & publishing.
• Set key meetings with strategic media suppliers (AL Arabia outdoor, AMS, JCdecaux, Google, Yahoo & others)
• Expert in Search Engine Optimization and online marketing.
• Responsible for Hajj project from media perspective
Designation: Media Specialist - Branding & Communication
* Leading on the briefing process to agency and ensure work is progressing to agreed timelines.
* Work closely with the Geo - marketing team to ensure the use of relevant and efficient communication tools in each of the targeted regions.
* Track and review the performance of campaigns across all channels.
* Ensure all campaigns are on time and on budget.
* Ensure cost efficient media selection to create requested impact.
• Developing creative briefs, proposals, photography and advertising.
• Managing the work flow and processes between clients and the studio.
• Maintaining goodwill and promoting business.
• Communicating with media for all deliverables along with media monitoring.
• Provide detailed analysis and reporting of each campaign, including interpretation, commentary and recommendations.
• Part of the client serving & relations team.
• Digest client's needs & understand their requirements.
• Develop Media plans to client's wants and needs.
• Supervised the media planning & executions for Atheeb Go, Saudi Arabian Airlines, Toyota, Emaar, Bank
Saudi Fransi and NCB.
• Analyze media investments and develop media scenarios based on findings.
• Present client with a quarter media analysis review.
• Managing the media booking orders and follow up on execution.
• Provide monitoring tools to client's campaigns on a daily basis.
• Preparation of Monitoring Reports by campaign and on a daily appearance basis.
• Preparation of Monthly Competitive Monitoring Review presentations.