Retail Marketing Manager
Samsung
Total years of experience :8 years, 9 months
Summary: Responsible for managing all aspects of retail marketing for a company's products in all Levant region, with a focus on optimizing sales and customer engagement through various retail channels. My key responsibilities include developing and executing retail marketing strategies, building and maintaining relationships with retail partners, managing product launches and promotions and field force team, analyzing market trends and consumer behavior, and managing budgets and timelines.
Key Responsibilities:
● Develop and execute retail marketing strategies to drive sales and improve customer engagement through various retail channels for Samsung Levant (Branch Shops, OR, IR).
● Manage product launches and promotions across various retail channels, including coordinating with cross-functional teams, creating marketing materials, and analyzing the effectiveness of campaigns.
● Analyze market trends and consumer behavior to identify new opportunities for growth and improvement in the retail marketing space, including conducting market research, analyzing sales data, and monitoring competitor activity.
● Manage the sales field force management operation over (Iraq, Lebanon, Jordan) that includes: recruiting, monitor SFMT activities, KPI, sell out - sell in data, MIR reporting, MCS Data, working hours, budget planning, salaries and managing agencies.
● Manage budgets and timelines for retail marketing initiatives, ensuring that projects are delivered on time and within budget.
● Monitor SFMT Activities, KPI, sell out - sell in data, MIR Reporting, MCS Data, working hours, Budget Planning, Salaries and managing agencies
Annual Sales Growth 32%, Managed 14 Sales Members, Adapted New Sales Fundamentals, Increased Customers Base, Designed & Implemented Strategic Sales Business Plan.
Markets: Jordan, Lebanon, Qatar.
Part of KPIs Scorecards: Sales target, Sell-in & Sell-out, Team performance, Shelf life, Delivered on-time, Sales movements, Shelf visability & availability, Brand performance, Route coverage, Competition market analysis.
Accomplishments: -
•Managed and motivated the sales team department to ensure excellent delivery of sales target and objectives.
•Designed an annual sales business plan (Strategies, Tactics, Goals) to deliver agreed KPI’s and targets and provided proper reporting to superior management.
•Conducted regular market visits to check route coverage and availability of items, competition activities and continuously search for new opportunities in order to increase sales in the region.
•Developed and maintained an efficient distribution network and efficient routing to ensure timely deliveries and superior levels of service to customers by helping existing distributors to increase their market share.
•Ensured customers’ orders are processed in a timely and accurate manner that results in meeting or exceeding customers’ expectations.
•Negotiated with the customers in order to get the best deals for the company through creates or renew Agreements (Win-win).
•Coordinated with finance and accounting to ensure compliance with all financial norms to control collections and receivables.
•Maintained and track the budget of the sales department and simultaneously directing and coordinating financial and budget activities to fund operations and improve efficiency.
•Planed for marketing and promotional activities along with POSM in the market place to derive maximum benefit out of such promotional initiatives.
Sales Volume 144 M USD Annually, Annual Sales Growth 24%, OOS Rate 5-3%, Avg Market Share between 60 to 50% (Market leader), Managed 40 Sales & Merchandisers members, Successfully Launched NEW SKUS Line Extension in Market.
Markets: Saudi Arabia (Central, West, East Regions), KA (Carrefour &LULU), MT (Alsdhan, TAMIMI, Aljazeera, Euromarch).
Part of KPIs Scorecard: OOS Rate, Shelf share, Sell-in & Sell-out, Market share, Merchandiser’s coverage, Planogram & POSM implementations, Brand performance, Route coverage, Deliveries leading time, Competition market analysis.
Accomplishments: -
•Led KA & MT sales team (In-store & Head office) in order to achieve and maintain volume and target, orders placing and deliveries, SKU’s listing and new launching, implement P&G fundamentals & guidelines.
•Developed and executed the sales and trade marketing business plans and are responsible for achieving objectives in regards to revenue, volume contribution, market & shelf share, branding activities, category POSM executions, promotion plan (Leaflet & In-store), managing competition.
•Ensured effective new product launches or line extensions on a country level through the implementation plan and organizing category roadshows/ presentations for the sales teams.
•Make sure all sales and marketing activities are tracked and generate detailed reports to channels leader.
•Negotiated with the customers in order to get the best deals for the company over generates or renew Agreements (Win-win).
•Provided forecasting analysis and interpretation of internal/external market data, highlighting any underlying trends to identify new market opportunities and recommend strategies to enhance the organization’s profitability.
Faculty of Economics and Administrative Sciences