TRADE CHANNEL MANAGER GCC
abbott
Total years of experience :23 years, 5 months
“Trade channels manager” UAE & assigned for GCC Affiliate :
Reporting to GM south gulf, leading a team of trade key account managers to analyze, profile, & design Partnership Projects/ visibility enhancement & Long term business proposals with main Key accounts.
(Aug 2013 till date).
To date achievements :
-Established full year partnership agreements with Main KAs in region.
-Doubling of OTC portfolio business within the targeted list.
Responsibilities:
* Country Planning ( Sales Budgets, Expenses, Inventory)
* Managing/Supervision for Med.reps, Salesmen &
Merchandisers .
* Training the promoter-ladies for in-store activities, and
Collect end-users and retailer feedback.
*Agent & Distribution channels Relationship management.
Managing sales & planning for Hypertension line.
Passed a successful brand marketing assessment and received marketing training conducted last april-09 .
Senior repesentative in pharmaceuticals and FMCG Sales ( Baby milk) .
Responsibilities:
* Ethical promotion of Nutritional line covering the full line
Portfolio to update Doctors, Nurses, & pharmacists .
* Consumer promotion conducting in-store activities,
following-up stocks & sales with our agent, & Retail Key-
Accounts .
* Training the promoter-ladies for in-store activities, and
Collect end-users and retailer feedback.
* Member of Cheese project MENA (2008).
( for “Change Management” )
* Member of S26 Brand team / MENA-2007
* Conducting Scientific meetings to HCPs in Private &
Institutional sectors.
Achievements :
* Sales figures doubled within 4 years reaching 2.5 million$
For “in-market budget”.
* Successful introduction of new items : S26HA / Alphalac /
Progress Kids / Progress gold with AA-DHA / PDF/
& Lutein
* Achieved market leadership for all lines ( 1st age to 4th age )
For the 4th year, awarded in 2006
* Exclusive participation in PED-Department Grand rounds
& journal clubs which created extra competitive edge.
* Excellent “Distribution Channels” business relations that
Supported our trade activities and display spaces.
* Doubled our share in NICU (Ready-To-Feed) supply,
& excluded Abbott from SMC & BDF hospitals.
* Expanded our Healthcare & End-user customer base, that
Improved our Share-of-voice .
Medical representative responsible for marketing and sales of spesific medical products in Bahrain achieved my target within 6 month after I joined the company.
In Eastern Province (K.S.A) & BAHRAIN Responsible for:
Sales, marketing activities, budget planning. For IVF / Hormones.
Participated in 4 successful launches & achieved Institutional
Introduction of 4 major products in KSA & Bahrain.
Promoting Antibiotics and H2-antagonists
Participated in launching new modified release dosage forms.
Studying at present to get The Proffessional Diploma of Marketing ( CIM ) , which is one of the most reputable marketing institutes in UK.
recieved two honor awards in the first two semesters.