Head Of Sales And Marketing
United Matbouli Group-Samsung
Total years of experience :21 years, 2 months
Achievements:
• Successful in achieving the leadership position in Mass Domestic Appliances Products for a period 4 consecutive years from 2010 to 2014.
• Led the company to achieve #1 position in the Small Domestic Appliances segment for 5 consecutive years from 2009 to 2015.
• Developed effective business strategies and delivered significant increase in the sales of premium and high-end products, eventually earning higher margins and revenues for the company.
• Successfully improved the sales of growth engine products to an extent that this business vertical contributed 30% to the overall sales numbers of the company.
• Planned, launched and established stable markets for multiple Samsung products including dishwashers, refrigerators, washing machines, electric ovens, kitchen solutions and baby care products.
• Launched Samsung’s dishwashers in the Saudi market, which resulted in the achievement of #2 position instantly, within the first year of its introduction and bagged the #1 position in 2015.
• Over the course of the tenure, systemized the business operations for the brad category of products and delivered total sales worth 1.3 billion Saudi Riyal.
Key Responsibilities:
Strategic Category Management
• Reporting to the CEO and COO, and spearheading accountability towards business development operations for consumer electronics categories.
• Functioning as the Business Head, responsible for planning, strategizing and implementing various product launches within multiple market segments.
• Devising a business growth plan aimed at exponential growth in the Saudi market inclusive of all operational product lines of Samsung.
• Conducting factory visits on an annual basis to oversee product development and re-engineering business plans accordingly to place Samsung as the preferred brand in every segment.
• Involved in the preparation, finalization, allocation and control over annual departmental budgets, ensuring robust expense management.
Business Development & Marketing
• Developing, implementing and rolling-out robust operational structures for the delivery of end-to-end operations within the corporate sales division.
• Building, sustaining and managing key business accounts, strategic partnerships and customers in the B2B segment in order to create repeat and referral business.
• Collaborating with advertising agencies to plan and initiate marketing campaigns, communication drives and brand placement activities.
• Monitoring and approving the development and deployment of various product promotional campaigns on a seasonal basis
• Maintaining and updating the factories with product and price comparison reports with respect to the competition, and monitoring market intelligence.
Market Research & Performance Management
• Acquiring business across new territories by opening accounts and expanding product coverage in remote areas that present potential business opportunities.
• Representing the company at exhibitions, events, conducting product seminars and administering control over new product launches.
• Analyzing retail audit reports for demand forecast purposes, understanding market trends and mentoring agencies to find out the estimation for market requirements.
• Conducting in-depth analysis of consumer behavior, purchasing trends, channel-wise sales and marketing effectiveness.
• Monitoring sales channel distribution management and overall sales performance on a kingdom-wide basis, through routine meetings with Sales Managers.
Key Responsibilities:
• Involved in the overall planning, development and implementation of the annual business plans for sales, marketing and operations management teams.
• Forged, developed and maintained healthy business relationships with existing customers of the company, with a view to fuel repeat / referral business orders.
• Conducted client visits to new potential customers, and approached them as critical prospects for the development of substantial business.
• Handled various business negotiations, discussed agreement terms, and ensured maximum successful sales deal closures.
• Researched market dynamics, collated consumer insights and applied the same for the planning and delivery of business objectives.
• Evolved a structured process for the development and distribution of marketing materials in order to promote the company’s products.
• Involved in the planning, organization and coordination of various events and exhibitions aimed at optimizing the promotional targets.
Previous Assignment
Nov 2002 - Nov 2003: 1 year, Military Service
(Media & Public Relations Division), Lebanon
Tasks Handled: : Managed civil-military interactions, coordinated events, drafted special public announcements, handled departmental documents & paperwork and maintained records in
the internal database.