Mohammad Baroudi, Head Of Sales And Marketing

Mohammad Baroudi

Head Of Sales And Marketing

United Matbouli Group-Samsung

Location
Saudi Arabia - Jeddah
Education
Bachelor's degree, Business and Management
Experience
21 years, 2 months

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Work Experience

Total years of experience :21 years, 2 months

Head Of Sales And Marketing at United Matbouli Group-Samsung
  • Saudi Arabia - Jeddah
  • My current job since January 2007

Achievements:
• Successful in achieving the leadership position in Mass Domestic Appliances Products for a period 4 consecutive years from 2010 to 2014.
• Led the company to achieve #1 position in the Small Domestic Appliances segment for 5 consecutive years from 2009 to 2015.
• Developed effective business strategies and delivered significant increase in the sales of premium and high-end products, eventually earning higher margins and revenues for the company.
• Successfully improved the sales of growth engine products to an extent that this business vertical contributed 30% to the overall sales numbers of the company.
• Planned, launched and established stable markets for multiple Samsung products including dishwashers, refrigerators, washing machines, electric ovens, kitchen solutions and baby care products.
• Launched Samsung’s dishwashers in the Saudi market, which resulted in the achievement of #2 position instantly, within the first year of its introduction and bagged the #1 position in 2015.
• Over the course of the tenure, systemized the business operations for the brad category of products and delivered total sales worth 1.3 billion Saudi Riyal.

Key Responsibilities:

Strategic Category Management
• Reporting to the CEO and COO, and spearheading accountability towards business development operations for consumer electronics categories.
• Functioning as the Business Head, responsible for planning, strategizing and implementing various product launches within multiple market segments.
• Devising a business growth plan aimed at exponential growth in the Saudi market inclusive of all operational product lines of Samsung.
• Conducting factory visits on an annual basis to oversee product development and re-engineering business plans accordingly to place Samsung as the preferred brand in every segment.
• Involved in the preparation, finalization, allocation and control over annual departmental budgets, ensuring robust expense management.

Business Development & Marketing
• Developing, implementing and rolling-out robust operational structures for the delivery of end-to-end operations within the corporate sales division.
• Building, sustaining and managing key business accounts, strategic partnerships and customers in the B2B segment in order to create repeat and referral business.
• Collaborating with advertising agencies to plan and initiate marketing campaigns, communication drives and brand placement activities.
• Monitoring and approving the development and deployment of various product promotional campaigns on a seasonal basis
• Maintaining and updating the factories with product and price comparison reports with respect to the competition, and monitoring market intelligence.

Market Research & Performance Management
• Acquiring business across new territories by opening accounts and expanding product coverage in remote areas that present potential business opportunities.
• Representing the company at exhibitions, events, conducting product seminars and administering control over new product launches.
• Analyzing retail audit reports for demand forecast purposes, understanding market trends and mentoring agencies to find out the estimation for market requirements.
• Conducting in-depth analysis of consumer behavior, purchasing trends, channel-wise sales and marketing effectiveness.
• Monitoring sales channel distribution management and overall sales performance on a kingdom-wide basis, through routine meetings with Sales Managers.

Marketing Specialist at Riyadh Int’l Medical Company
  • Saudi Arabia - Riyadh
  • January 2004 to December 2006

Key Responsibilities:

• Involved in the overall planning, development and implementation of the annual business plans for sales, marketing and operations management teams.
• Forged, developed and maintained healthy business relationships with existing customers of the company, with a view to fuel repeat / referral business orders.
• Conducted client visits to new potential customers, and approached them as critical prospects for the development of substantial business.
• Handled various business negotiations, discussed agreement terms, and ensured maximum successful sales deal closures.
• Researched market dynamics, collated consumer insights and applied the same for the planning and delivery of business objectives.
• Evolved a structured process for the development and distribution of marketing materials in order to promote the company’s products.
• Involved in the planning, organization and coordination of various events and exhibitions aimed at optimizing the promotional targets.

Previous Assignment

Nov 2002 - Nov 2003: 1 year, Military Service
(Media & Public Relations Division), Lebanon

Tasks Handled: : Managed civil-military interactions, coordinated events, drafted special public announcements, handled departmental documents & paperwork and maintained records in
the internal database.

Education

Bachelor's degree, Business and Management
  • at Saint Joseph University
  • July 2002

Specialties & Skills

Sales Management
B2B Marketing
Consumer Behavior
Product Launches
Category Management
Strategy Planning,Market Insights,Competitor Analysis
Product Launches,Market Segmentation,Category Management
Operational Roadmap,Business Leadership,Administrative Control
Sales Planning,Business Development,Revenue Generation
Client Interaction,Product/Service Support,Customer Relations
People Management,Collaborative Working,Departmental Coordination
Operations Management,Process Excellence,Improvement Drives
Product Development,Product Placement,Marketing Campaigns
Budget Planning,Budget Allocation,Expense Management
Communication,Interpersonal Relations,Negotiations

Languages

English
Expert
French
Expert
Arabic
Expert

Training and Certifications

Business English Language Proficiency Certificate,George Town University (Certificate)
Date Attended:
January 2002
Valid Until:
January 9999
Certified Marketing Professional,The Institute of Sales and Marketing Management (Certificate)
Date Attended:
December 2014
Valid Until:
January 9999
Advanced Negotiation Skills (Training)
Training Institute:
Ernst & Young Business Training Program
Date Attended:
September 2014
MPC (MEIRC Professional Certificate),MEIRC Training and Consulting (Certificate)
Date Attended:
December 2014
Valid Until:
January 9999

Hobbies

  • Reading
  • Movies
  • Swimming