Performance Marketing Team Leader
Xlab Group
Total years of experience :13 years, 11 Months
• Developing Websites using WordPress (and sometimes Joomla) platform.
• Designing Web Apps, Wireframes, templates and Landing Pages.
• Very good skills at using Adobe Photoshop, Illustrator, Muse, Google Web Designer and Balsamiq.
• Design Website and web applications UI.
Manager of the digital marketing department for the leading tourism company since 1948.
• Setting the digital marketing plans.
• Developing content strategy for online presence accounts.
• Administrating websites and performing SEO and CRO activities.
• Managing business listings and creating reports for digital marketing performance.
• Responsible for administrating and tracking online presence accounts.
• Consulting the Andalusia Careers website’s user interface, usability and feature improvements.
• Optimizing availability of website and search engine findability.
• Setting policies for online posts and vacancies ads.
• Conducting full training session and workshops for the following topics:
- Digital Marketing & Social Media
- Events Management
- Project Management
- Time Management
- Marketing for Non-Profit
- Social Entrepreneurship
- Team Building Skills
- Fundraising for Non-Profit
- Technical Proposals Writing
- Presentation Skills
- Planning Skills
• Responsible for all marketing processes for the company.
• Contacting potential customers and generating more leads through online platforms.
• Administrating company’s online presence accounts and generating reports to monitor the online performance.
• Developing the marketing and media materials for the organization.
• Managing Social Media Platform for organization’s member communities.
• Setting plan for activities, Training courses and events for supporting the association’s vision.
• Executing, monitoring and reporting all training activities organized by the association.
• Obtaining offers from 3rd parties, and making deals that accomplish the organization strategies.
• Acted as a temporary Executive Manager for 9 months.
• Establishing the academy with co-founders.
• Participated in setting its strategic plan and the fundamental programs.
• Creating the academy curriculum for Career Advising & Development tracks.
• Creating promotional videos, banners and flyers, and managing the social media channels.
• Creating a business model for the OneYad social media website.
• Testing and suggesting features in front-end interface, and managing the back-end interface and the data entry process.
• Developed new features for the Arabic language and their user-interface layout for Adobe products CS6 version, especially Photoshop, Illustrator and InDesign.
• The project included suggesting a reordered design for the type-palette in the products.
• Participated in the testing of the products through Adobe User Community.
The graduation project was in the field of Computer Vision and Robotics using C-Language & LAN Networks
