Urfy Ansari, Head of SEO

Urfy Ansari

Head of SEO

Coursetakers.ae

Location
United Arab Emirates - Dubai
Education
Master's degree, Information Technology and Management
Experience
9 years, 9 months

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Work Experience

Total years of experience :9 years, 9 months

Head of SEO at Coursetakers.ae
  • United Arab Emirates - Dubai
  • My current job since January 2018

Managing the Content and Digital Teams and defining KPIs for each department.

Competitor Analysis.

Deciding an alternate go-to-market strategy and business model for International Deployment of the product.

Finding problem areas and finding solutions for ineffective/average performance areas of Content/Organic/Paid results.

Implementing SEO strategy for 600+ categories of the website and achieved website visitors from zero to 50, 000 unique monthly users.

4 years of experience in a business which fuels with Content, SEO and Digital Marketing..

Data-driven decision making of Digital and Business decisions.

Analyzing and implementation of UI/UX improvements, A/B Testing and Content Optimization on the website that lead to 80% more leads.

Development of reporting tools integrated with Google Analytics and Google Adwords for advertising revenue budgeting and monitoring progress.

Building other revenue streams through monetizing website traffic by Ad Revenue, Affiliates marketing and Lead Gen.

Search Engine Optimization Expert at Coursetakers.ae
  • United Arab Emirates - Dubai
  • September 2015 to September 2017

Implementing SEO strategy for 600+ categories of the website and achieved website visitors from zero to 50, 000 unique monthly users.

4 years of experience in a business which fuels with Content, SEO and Digital Marketing..

Data-driven decision making of Digital and Business decisions.

Analyzing and implementation of UI/UX improvements, A/B Testing and Content Optimization on the website that lead to 80% more leads.

Development of reporting tools integrated with Google Analytics and Google Adwords for advertising revenue budgeting and monitoring progress.

Building other revenue streams through monetizing website traffic by Ad Revenue, Affiliates marketing and Lead Gen.

SEO Specialist And Web Developer at AYA Technologies
  • United Arab Emirates - Dubai
  • October 2014 to December 2015

Full Stack Web Application Development ( PHP, Apache, Linux, MySQL.) of the entire application and customized CRM.

On-page and Off-page SEO

Education

Master's degree, Information Technology and Management
  • at Heriot-Watt University
  • August 2014

M.Sc. IT (Software Engineering) Heriot-Watt University - Dubai Campus- Current Part Time Student.

Bachelor's degree, Computer Applications
  • at Integral University
  • October 2012

B.C.A (Bachelor of Computer Applications) Integral University, Lucknow, India 2012 I.C.E (IIHT Certified Engineer)

High school or equivalent, Physics, Chemistry, Biology
  • at International Indian School
  • January 2008

Intermediate (Physics, Chemistry, Biology) International Indian School, Jeddah, Kingdom Of Saudi Arabia 2008

Specialties & Skills

Startups
Google Analytics
Digital Marketing
Marketing Strategy
Team Management
PPC (Pay Per Click)
Strategic Planning
Startup Management and Start up Consulting
Business Strategy
Business Process Improvement
Programming
JavaScript
Digital Marketing
Microsoft Excel
Search Engine Optimization (SEO)
New Product Ideas
Web Development
Leadership
Product Development
Social Media Marketing
Market Research
Customer Service
Technical Hiring
Educational Technology
Google Adwords
CodeIgniter
Microsoft Powerpoint
Microsoft Visio

Languages

Hindi
Expert
Urdu
Expert
Arabic
Intermediate
English
Expert

Training and Certifications

PMP (Training)
Training Institute:
PMI

Hobbies

  • Blogging
    ReadBeach.com - I spend one hour a day writing articles for my website; ReadBeach. It aims to be the most valuable content platform for targeted around the world who are searching for answers in simple plain English. The uniqueness of this platform is that it is centered around User Experience, and the content is built for life-long learning of new concepts and skills.
  • Psychology and Human Behaviour