ATM & CIT Operations Director
CM Services Group
Total years of experience :31 years, 3 months
360 Accountability for annual operational planning, staffing, financial relationships development, resources, day-to-day ATM & CIT operations and P&L performance Managing all aspects of CIT Operations, Solutions, & Security of the Cash Services business in Saudi Arabia. Main responsibility of ATM replenishment operations services & cash in transit. - Assure effective customer service and relations through timely delivery of high quality ATM replenishment & CIT services. - Direct and control the work and resources of the CIT operations. Ensure maintenance of high level of security, control and performance standards adhering to SOPs, policies and guidelines prescribed by the company. - Promote and maintain a secure and safe working environment within the CIT Operations in line company policy - Control and maintain cash vehicle fleet and equipment to ensure compliance with government legislations and regulations. - Provide continual inter-departmental communications to enhance organization effectiveness in dealing with critical issues
Responsibilities include but not limited to:
• Direct and oversee company’s sales (over 200M SAR), marketing, and promotional campaigns
• Develop and manage sales & marketing budget, optimizing the use of funds and generate an incremental return on investment
• Manage margins and profitability by bottled water product and by category
• Develop and maintain a strong work relationship with key opinion leaders and contacts.
• Monitor, analyze sales and market trends across all sales channels
• Target new customers and new sales opportunities. Initiate action plan to approach and secure new business
• Develop effective communication strategy to: -
- Grow brand awareness
- Strengthen brand position
- Support products and sell through
- Consistent and integrated messaging to the market
• Manage & grow human sales capital of over 450 sales & marketing employees
Sales Logistics Manager 2009-2010
Responsibilities include but not limited to:
• Institutionalize Best Practice Tools, Conventional Territory Planner: modern trade Road Net that delivers on Company’s Plan for effective resource utilization.
• Build Dispatchers and Delivery Rep Capabilities through Implementation and Sustaining of Systems and Procedures.
• Build a World Class Tel-Sell operation that delivers on ABP Customer Transformation Plan.
• Build a Routing Department to provide Support to the Franchise DSD Channel using currently available UPS Systems (Territory Planner).
• Use Territory Planner & Road Net Systems to establish Optimal Routing/ Re-routing solutions to effectively improve on delivery Lead Time and efficiency.
• Build team work environment among the Operations team by continuous collaboration with the Account Dev. Mgr. and the Merchandising Mgr.
• Liaise with KAMs to improve Customers Satisfaction and On-Time Deliveries to resolve all obstacles such as Credit Limit and Credit days
• Conduct Quarterly Time and Motion Studies to ensure that executed routes offer Maximum efficiency and are Cost Effective.
• Communicate on Daily/Monthly basis with SOD, other Departments and Customers
• Operate as a Strategic partner with KAMs and supply chain Management in establishing and adhering to operating budgets.
• Maintain up to date customer master file for the DSD channel all year long in order to Reroute Territories and Districts as per business requirement using UPS Territory planner system.
Achievements
• 1.92 delivery lead time across all modern trade sub-channels
• 7% above annual sales plan & 22% above year-ago sales 2008/2009
• 15% drop in cost to sell per case
• 60% improvement in customer service impacted by successful implementation of Oracle order management tools
• 100% completion of go-to-market transformation of customers to tell-sell operation
Key Accounts Manager, Retail & Non-Retail 2007-Present
• Grew volume & revenue by 21% of retail outlet universe (85) in Central Franchise, while pre-setting strategy, goals, and tactics.
• Moved four strategic key accounts (35M SR in total annual revenue) from fixed spend to variable spend (pay for performance)
• Successfully improved on old reconciliations issues by 70% within 12 Months period.
• Promoted to plan, implement and direct key account
sales and marketing activity (carbonated & non-carbonated beverages), with full P&L
responsibility.
Managed and developed 50M SR portfolio.
• Utilized attention to relevant business detail & a sound understanding of operations to repair/improve various business processes. Results included restored customer confidence, improved efficiency & increased revenue/profitability.
• Converted top four customers bakery & ready made meals areas in line with Pepsi with food initiative that promoted Pepsi presence in key hot spots on the shopping floors.
• Participated with Management Build stronger go-to-market capabilities for new market plays (Aquafina Water - Mirinda Sorbet - Tropicana Gable top -Pepsi Max - Lipton Ice Tea)
• Succeeded to maintain and keep Pepsi presence to 3:1 ratio on shopping floors
Responsibilities
- Develop project plans & assign tasks & follow to ensure timely completion
- Update Management on sales system implementation status, regularly.
- Perform business process analysis & produce a recommended business process.
- Train sales force on using the system/handhelds to manage their daily customer operations.
- Train Managers & functional heads on the sales system.
- Provide day to day support on the system
- Educate the Management on the needs & benefits of process improvements.
- Develop & maintain process/procedures documentation.
- Implement roadnet routing system for preselling across Franchise.
Achievements
- Completed implementation of Handheld project across Franchise totally 325
handhelds installed in 18 months and ahead of plan.
- All sales activities and invoices across Franchise became HHC compliant
- Managed full atomization & integration of "sell to collect cycle" across
Franchise.
- Key Sales & operations milestones achieved that resulted becoming a "data-driven Company"
o Having effective management of contracts, discounts & offers.
o Accurate Net calculation by account level ( improved by 12% overall in 2006 on single serves)
o Smooth generation of Performance KPI’s & multi-dimensional reports .
o Having On-line, on-hand quantity by SKU across the Franchise
o All sales transactions are electronically processed and posted to finance and supply chain
o EOD settlement instead of next day settlement
o Early start of sales operations
o Established one unified customer master file ( 37, 000 customers)
Franchise Merchandising Manager-Pepsi Cola Riyadh a- Riyadh
Responsibilities include, but not limited to :
- Manage & support all merchandising in-store/trade activities insuring quality
executions of annual Pepsi promotional programs and standards implemented
& maintained in 300 modern trade outlets.
- Participate in setting account development plan in terms of promotional support, presence, problems solving, and push for sales volume targets .
- Measure performance of merchandising executions based on the Pepsi Int.
standards. Manage all point of sale materials.
- Manage and train merchandising staff (70 merchandisers of SR 1.7 M Annual Cost )
- Issue daily merchandising reports for GM, DGM, SOD that include:
( Pricing Vs. Competition - OOS SKU Availability - % Share of Stock Pepsi
Vs. Competition - Daily merchandising routes, Display Feature Plans,
CDA Presence terms implementation status…etc )
- Manage and evaluate employee performance, monitor employee development
- Developing and maintaining a team oriented environment.
- Ensuring that customer service standards are met, and handles resolution of customer issues.
C My Contribution To The Pepsi Business are best ever and first ever in Saudi
- Riyadh’s Model Supermarkets are the Model Store Standard for the BU.
- Merchandising services’ level in terms of calls per store and quality of call i.e from shelf filling to product rotation has earned Pepsi reputation of being Best Supplier to customers such as APU, Euromarche’, Othaim & MDC .
- Innovativeness brought to Pepsi’s presence within Supermarkets be it in new equipment (cashier signs, cashier coolers, MSPET racks and etc…) or
- presence executions set me as the Merchandising Leader in Saudi Arabia.
- Manages 70 enthusiastic Merchandising Team to Deliver Riyadh’s Supermarkets as the absolute best in Saudi Arabia.
Al Jeraisy Group, Riyadh - Saudi Arabia 1993-1998
2000 Employees - 1.2B Saudi Riyals turnover - 52% Market Share
Projects Sales Executive (Office Furniture) 1993-1998
Responsibilities:
• Development of potential projects
• Technical supervision on all furniture projects & specifications.
• Participating in strategic and tactical planning related to marketing activities, pricing and organizational planning.
• Insuring the achievement of annual sales revenue and implementation / execution of sales/marketing activities.
• Develop business communications with Suppliers and negotiate for better deal/contractual terms.
• Develop business relationship with consulting firms to secure/track projects.
Completed Projects:
• Hilton Mekkah Hotel (SR62 Million)
• IDB Bank (SR.20 million)
• Emarat Asir (SR.7 Million)
• PTT Gizan (SR.2 Million),
• PTT Najran ( SR.1.5 Million )
• Saudi American Bank Account ( SR5 Million various projects )
• Saudi Hollandi Bank Account (SR.3 Million various projects )
• SABIC Marketing Building ( SR.1.5 Million )
3.86 GPA ( 88%) graduation score