Market Research Executive
A C Nielsen
Total years of experience :14 years, 2 Months
• Execute CATI, face to face, B2B & street intercepts surveys,
• Designing & preparing scripted questions to comprehensively determine consumer attitudes for product, service or issue, Conduct high quality market research for government, financial, FMCGs, automotive and independent clients,
• Provide support for marketing research throughout range of initiatives,
• Evaluate and interpret research results, formulate conclusions and suggestions,
• Plan, execute and supervise marketing research projects,
• Prepare fieldwork instructions and sample structures for each project in conjunction with field manager/supervisor Prepare coding and punching instructions and tabulation specifications for data analysts (DP) - Quant,
• Ensure the smooth running of all projects, mostly in a supporting role and after training in a primary role,
• Design questionnaires/topic guides a range of research projects, i.e CATI, on-street, in-depth, focus groups Write PPT presentations, including client recommendations, on relevant projects within the corporate template, with the ability to work independently,
• Work with the Administration Manager and project managers to promote best practice in the quality control of all fieldwork and ensure all ISO quality procedures are adhered to across the business,
• Research and analyze market trends to determine market needs,
• Conduct research to identify opportunities and confirm prime prospects for qualification criteria,
• Conduct and execute CLT (Central location test) studies in coordination with client services team,
• Create accurate & detailed entry of responses into CATI, CAPI and client services system for end client review,
• Execute and conduct mystery shopping and evaluate shortcomings and loopholes,
• Help businesses increase sales by assisting in improving customer service awareness,
• Correct and explain procedures to employees if compliance check fails.
To implement & safeguard processes for all shops partnered with InstaShop,
- Manage the timely resolution of customer inquiries across all your channels with case management,
- Optimize customer experience and efficiency with computer telephony integration (CTI),
- Expand reach and proactively monitor and engage customers directly on social media,
- Dynamically guide agents through dialogues to provide consistent service and answers on any channel,
- Identifying customers’ needs, clarify information and research every issue to provide solutions,
- Seize opportunities to upsell products when they arise,
- Build sustainable relationships and engage customers by taking the extra mile,
- Meet personal/team qualitative and quantitative targets,
- To make sure that all our technical solution in the shop work properly (tablets, desktops, speakers etc),
- To assure the speedy & accurate delivery of products,
- To visit shops and assist if needed,
- To maintain our in-shop marketing materials in excellent condition,
- To gather or create employee schedules per shop,
- To provide support for the team on daily subtasks & projects as to,
- Identify next area of growth.
• Provide customer & transactional service to customers. Cross sell products to clients and achieving monthly targets and resolve queries/complaints end to end, open new personal/company accounts, advise on suitable products packages to customer as per client’s needs,
• Participate in marketing and awareness campaigns, suggest ways through which the bank can promote its products and services and increase customer satisfaction,
• Provide trade finance services, including advising different products such as LCs, guarantees, bill discounting etc., processing of trade documents such as shipping bills, transport documents etc,
• Training new staff in day -to- day operations and ensuring they assimilate seamlessly. Providing guidance to staff and colleagues as and when required,
• Serve as customer service manager’s back-up handling all accompanying responsibilities, such as dash board preparations, handling customer complaints, managing staff, being custodian of all confidential and security items, overseeing achievement of sales targets, suggest changes in operating procedures, report and correct and errors identified etc,
• Process remittance & salaries as per bank policy, monitor payments and assist investigations to ensure compliance with regulatory requirements, co-ordinate with all units to ensure flawless processing, provide end of day reports to seniors,
• Processing money market and forex deals. Publish daily exchange rates, co-coordinating with central bank and processing of daily cash requirements of branches, reconciliation or ex deals and internal accounts,
• Review of operating procedures and provide inputs to ensure department’s requirements are covered in the Ops.
• Testing a new processing system for front end and operations user in co-ordination with projects and vendor teams - both UAT & BAT \[business acceptance testing\]. Scope includes: crystal and BO reports, validations, functionality, template flow etc.
• Identifying new sales prospect.
• Ensuring sales targets are met.
• Identify, develop and close new business opportunities.
• Collaborating with team members in achieving monthly sales targets.
• Maintaining excellent customer good-will for future utilization.
• Maintaining a comprehensive & updated client database.
• Training new sales staff.
• Providing customers with detailed information on products & services through live presentation & lectures
Appointed as an “Acting Manager” for a brief period spearheading the inherent responsibilities.
Training in different types of deals, Forex trading and treasury operations - international and domestic.
Advanced anti money laundering training.
AML training
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1 of several certificates received during my tenor with the organization.
1 of several certificates received during my tenor with the organization.
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