Mohammed Al Dweik

*Reporting to The General Manager Responsible for developing, implementing and executing strategic marketing plans for an entire organization 11 Markets (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.
*Managing all marketing for the company and activities within the marketing department.
*Co-ordinating marketing campaigns with Marketing managers & sales Director.
*Creation and publication of all marketing material in line with marketing plans.
*Planning and implementing promotional campaigns.
*Overall responsibility for brand management.
*Creating a wide range of different marketing materials.
*Working closely with design agencies and assisting with new product launches.
*Analyzing potential strategic market potential that match the company objectives .
*Assess the new comers for the company promotional teams in collaboration sales departments head .
*Recommends product lines by identifying new product opportunities, and/or product, packaging,
and service changes; surveying consumer needs and trends; tracking competitors.

Reporting to CEO, Responsible to Manage Marketing strategy for MS group sister companies, as profit center maximize market share with market intelligence contribution .

*Lead export market MENA region for HiGeen company product as leader in personal care products with implementation of Marketing Matrix .

*Delivering Brand strategy for consumer healthcare good to reach end users emotional attachment advocacy level .

*Conducting with R&D for new business portfolios expansion matching new standard of personal healthcare attributes .

*Managing Division budgeting & ERP control system reaching profit company inquires .

*Controls ATL, BTL, TTL market activation with business partners agents MENA .

• Responsible to manage sales & marketing of professional companies by turn over 7 Million euro as local operational plan.
• Responsible to manage field force consist of 24 manpower "product manager, marketing specialist, sales supervisors, & medical representative"
1.Reporting to GM of BPC "Banaja pharmaceutical company" as part of banaja Holding
2.Managing P&L of consumer healthcare division of principal companies delivering profit.
3.Managing business development of OTC sector to maximize market access & market share.
4.Define market strategy & market attribute in consumer healthcare build brand identity .
5.Deliver operational sales conducting with supply management as ex work supply.
6.Alignment with Regulatory department to follow the product regulation & registration as well .
7.Clear development plan with collaboration of banaja HR department .

• Sales Field Manager "Western Region " leading Team sub ordinate with power of 6 M.R .
• Reported to the GM EngleHard ( MENA) .
• Managing Phyto medicine therapy PROSPAN ® within portfolio Tuner over 2.6 M euro .
• Basic Job Responsibilities :
1. Managing Sales, FOC, RK as local operational plan.
2. Managing OTC Business Model .
3. Managing Target Segmentation.
4. Managing Stocks " Supply Chain "with GTC Department.
5. Direct Sale company program.
6. Recruiting & Hiring.
7. Monitoring Team development plan. (ASPIRE)
8. Managing Area sales territory (CRM).
9. Managing Account access & operating new business Chanel.

• Monitoring employee performance, training and conducting skill development initiatives for internal staff and leading feedback sessions with customers through direct sales company program.
• Managing all aspects of employee relations, including team building, manpower planning, recruitment, employee development, training, remuneration administration, etc.
• Setting a clear development plan for the team and devising strategies to allocate employees in the talent pool in positions that best cater to their technical expertise, calibre and capabilities, enhancing the life cycle of the employee within the organization.
• Building, managing and maintaining KOL relationships in view of creating product awareness in medical and scientific communities and in turn benefit from benchmark research and awareness of best practices in the industry.
• Organizing and managing many local events; Symposia, exhibition, SMEs, RTDs, in view of potential business partnerships and KOL associations.

Merck Serono is internationally recognized as a biotechnology and pharmaceutical chemistry leader, specializing in therapeutic areas of oncology, neurodegenerative diseases, fertility and endocrinology, along with rheumatology. Its products are distributed in over 150 countries.

Designation Chronology:
• Dec 2010 - Dec 2012: District Manager - Central & Eastern Region: Cardiovascular Business Unit
• Apr 2008 - Nov 2010: Medical Representative - Western Region ( Diabetes Business Unit & Thyroid Diseases, Jeddah City)

Achievements:
• Effectively achieved 12% increase in sales growth for the Central Region in 2011, administrating a turnover of over 4 Million Euros.
• Successfully managed a portfolio with 6 Million Euros sales turnover in 2012.
• Augmented sales growth of general medicine of Neurobion over Riyadh top promotional center by a significant 41% in 2011.
• Exceeded the target doctors approached for marketing general medicine from 450 to 600 in 2011 over Central and Eastern region, whereby leveraging high sales growth figures.
• Instrumental in enlisting acclamation at Al Mane General Hospital, Eastern Province, resulting in general medicine sale to boost to 35, 000 Euros.
• Effectively led and managed a team of 6 medical representatives over Central and Eastern Region; one of the subordinates was honored with a knight award for best achiever over the KSA region with prize money of 20, 000 SAR and 3 other subordinated achieved promotional upgrades within the company.
• Effectively developed and implemented KOL management strategies; established the Central Region as a pool of KOLs for KSA Cardiovascular business unit.

Key Responsibilities:
• Piloting business expansion drives by creating strategic blueprints for developing and implementing comprehensive range of brand positioning and marketing initiatives to penetrate designated markets.

• Developing turnkey sales strategies and operational plans in assigned districts for effective sales territory expansion in view of sustaining forecasted business growth and achieving RK and sales targets of the organization.
• Spearheading market researches in diverse geographical locations. Analyzing results to recommend customizations - for global/local business models, marketing budgets, and brand/market positioning and conference management - in view of prevalent socio-economic diversity and competitor presence.
• Establishing and directing the development and implementation of the brand's marketing plans, budget and long term financial plans to achieve the category's volume, profit and spending objectives.
• Managing and optimizing stock level by evaluating inventory movement ensuring minimal inventory levels as well as delivery periods thus reducing idle stock and resultant overheads.
• Regularly visiting major accounts to observe product off-take, defining performance standards and evaluating resource allocations and optimization strategy whereby anticipating risks to brand performance and ensuring that contingency plans are developed to manage through them.
• Initiating hospital based programs through territory data management that will produce the desired business volume by stimulating cooperation with external bodies thus ensuring consistent distribution and merchandising effectiveness, as well as healthy business partnerships.
• Monitoring product knowledge available to all team members, conducted regular up gradation sessions and awareness campaigns for both sales teams and customers at all locations.
• Periodically analyzed CRM system and client feedbacks to suggest modifications and incorporations in company’s business strategy, thus effecting high levels of sales and achievement of company objectives.

Highlights:
• Successfully managed a sales portfolio of 1 Million Euros in the Diabetes business unit, for the Western Region.

Key Responsibilities:
• Implementing strategic marketing and business development policies and procedures to increase the profitability margins and sales of medical drugs.
• Gaining extensive experience in areas of pharmaceutical product selling to accredited hospitals, clinics and medical practitioners in the assigned region.
• Interacting with medical personnel and supplies officers in hospitals to promote company products. Leveraged leads and maintained customer database.
• Assisting customers with clinical, technical and commercial enquiries. Fostering excellent relations with all customers and presenting a professional image of product portfolio.
• Endeavoring to establish strong market presence by developing ethical sales methods, ensured optimal levels of service and long term business relations.
• Arranging appointments with doctors, hospital consultants and pharmacists, making customized presentations on company products and responded to client inquiries, to ensure high client satisfaction.
• Staying abreast with the latest clinical data supplied by the company and interpreting, presenting/ discussed the data with health professionals during presentations.
• Performing competitor analysis to conceptualize counter strategies, preparing research-based reports and sales forecasts in coordination with Senior Manager.

Al Hikma is the leading regional pharmaceutical company in Middle East and North Africa, continuously introducing new products in key therapeutic areas such as oncology, diabetes and cardiovascular and CNS.

Key Responsibilities:
• Gained extensive experience in areas of pharmaceutical product selling to accredited hospitals, clinics and medical practitioners in the assigned region.
• Made presentations on medicines developed by the company, provided information on products to target doctors, nurses, pharmacists and patients thus ensuring achievement of established sales targets.
• Planned and organized seminars and workshops for doctors and medical professionals in order and provided accurate information on latest medical products of the company.
• Arranged appointments with doctors, hospital consultants and pharmacists, making customized presentations on company products and responded to client inquiries, to ensure high client satisfaction.
• Implemented strategic marketing plans, including DGM campaign delivery to increase the profitability margins and sales of medical drugs.
• Conducted regular field visits across designated region to gauge effectiveness of own promotions and also to evaluate competitor activities.
• Managed and expanded area sales territory quota in a widespread segment by prospection and CRM implementation, as per organizational goals/strategies.
• Stayed abreast with the latest clinical data supplied by the company and interpreted, presented/ discussed the data with health professionals during presentations.