Web Marketing Analyst
Oracle India Pvt.Ltd
Total years of experience :16 years, 9 months
Responsibilities:
Search Engine Marketing (SEM)
-Set up PPC campaigns in Google search engine interface.
-Developing PPC Geo-Targeting, Placement Targeted campaigns for Oracle LPs.
-Optimizing advertising campaigns by adjusting budgets based on conversions by geographical region to maximize earnings for each advertising dollar spent.
-Improve traffic quality by adding negative keywords and blocking poor quality score.
-Working closely with Search Advertising team to ensure integrated search campaigns.
-Implementing the suggested changes to campaigns, ad groups, keywords and ads using the Google Adwords editor tool.
-Make ad groups with tighter keywords to ads matching.
-Break up ad groups that have mixed performing keywords.
-Test with new keywords, new ads, new landing pages and bid pricing.
Reporting:
Monthly, Weekly & Quarterly Search Advertising Campaign Performance reports.
Monthly & weekly search advertising team updates.
Generating Ads Running Reports, Impression share reports, Keyword Reports and many more ad-hoc reports on request.
Campaign Performance Review - Monitoring and Reporting:
Monitoring all active campaigns across all the Google Adwords accounts.
Inspection for Lead Generation Campaigns, and sending all notification to the campaign owners:
Daily overview of the campaigns (No of clicks, impression and conversions)
Landing Pad creation
Understanding the campaign owner requirement through detailed analysis of documentation.
Developing Landing Page Using tools: Oracle’s Siebel CRM application, E-Marketing campaign tool, UCM (Universal Content Management) & Dream weaver.
Following Company Standards.
Performing Manual Testing.
Cross Browser compatibility Checking (IE 6-7-8, Mozilla & Chrome).
Updating Conversion tracking codes.
Cloning the Landing page to the corresponding paid search program codes.
Search Engine Optimization
Google Crawl Error and UCM Crawl errors
Formatting of title and Meta Tags on all Oracle pages.
Keyword analysis
Updating Keyword Ranking Reports
PDF file optimization
Sitemap Creation and Optimization
Web Analytics
Updating to SC Code on Google Landing pads
Web Analytics Reporting (Events Widget)
Site Catalyst QA for all the pages of ORACLE.COM
Analyze and track performance using Adobe Site Catalyst (Omniture)
Responsibilities:
Search Engine Marketing (SEM)
Set up PPC campaigns in Google search engine interface.
Developing PPC Geo-Targeting, Placement Targeted campaigns for Oracle LPs.
Optimizing advertising campaigns by adjusting budgets based on conversions by geographical region to maximize earnings for each advertising dollar spent.
Improve traffic quality by adding negative keywords and blocking poor quality score.
Working closely with Search Advertising team to ensure integrated search campaigns.
Implementing the suggested changes to campaigns, ad groups, keywords and ads using the Google Adwords editor tool.
Make ad groups with tighter keywords to ads matching.
Break up ad groups that have mixed performing keywords.
Test with new keywords, new ads, new landing pages and bid pricing.
Reporting:
Monthly, Weekly & Quarterly Search Advertising Campaign Performance reports.
Monthly & weekly search advertising team updates.
Generating Ads Running Reports, Impression share reports, Keyword Reports and many more ad-hoc reports on request.
campaign Performance Review - Monitoring and Reporting:
Monitoring all active campaigns across all the Google Adwords accounts.
Inspection for Lead Generation Campaigns, and sending all notification to the campaign owners:
Daily overview of the campaigns (No of clicks, impression and conversions)
Landing Pad creation
Understanding the campaign owner requirement through detailed analysis of documentation.
Developing Landing Page Using tools: Oracle’s Siebel CRM application, E-Marketing campaign tool, UCM (Universal Content Management) & Dream weaver.
Following Company Standards.
Performing Manual Testing.
Cross Browser compatibility Checking (IE 6-7-8, Mozilla & Chrome).
Updating Conversion tracking codes.
Cloning the Landing page to the corresponding paid search program codes.
Search Engine Optimization
Google Crawl Error and UCM Crawl errors
Formatting of title and Meta Tags on all Oracle pages.
Keyword analysis
Updating Keyword Ranking Reports
PDF file optimization
Sitemap Creation and Optimization
Web Analytics
Updating to SC Code on Google Landing pads
Web Analytics Reporting (Events Widget)
Site Catalyst QA for all the pages of ORACLE.COM
Analyze and track performance using Adobe Site Catalyst (Omniture)