Mohammed Asif

MARKETING & PARTNER RELATIONS at ETISALAT INFORMATION SERVICES

• United Arab Emirates
• My current job since July 2017

Spearheaded key role of transforming EIS into full service Digital Marketing agency
 Consistently over achieved designated targets - 266% of annual target of 2018
 Moved the company’s focus from top line growth to bottom line growth. Personally hit the highest per
capita profits month on month.
 Signed multiple Tier-1 clients - Americana, Landmark, BenQ, Danube, UAE Exchange, Carrefour etc.
 Singlehandedly lobbied and won internal projects of ETISALAT GROUP for Digital Marketing (Global)
 Managed partners - multiple agencies and channel partners - from RFP, Selection, Utilization and Growth
 Raised the bar of profitability from meagre 30% to 300-400% in many projects

FINANCIAL ADVISOR at AJMAN BANK

• United Arab Emirates
• June 2015 to September 2015

Short stint in managing HNI clients for Takaful (Insurance) business

PARTNER at WHITE PEACOCK SOLUTIONS (LLP)

• India
• August 2013 to April 2015

Ventured into SENIOR CARE SERVICES, had to windup the business due to financial losses
 Independent Consultant focused on Media & Entertainment vertical - Provided consulting services on
mobility, smarter computing, storage, analytics and Business transformation to SMEs

BUSINESS MANAGER at IBM INDIA PVT LTD

• India
• November 2010 to July 2013

REGIONAL HEAD at BAYTALKITEC (P) LTD

• India
• January 2009 to November 2010

Performance recognition for 148% growth in revenue for H2 2011 & 160% Q4 of 2012
 Full enterprise sales cycles management - RFPs, OPPORTUNITY CREATION TO CLOSURE

GROUP HEAD at CNN IBN & CNBC INDIA –NETWORK18

• India
• July 2008 to January 2009

FOCUS SBU
 Primary responsibility to lead the regional team to drive business for big-ticket events like CNN IBN INDIAN
OF THE YEAR, IBN7 Real Heroes, CJ Awards, DSA awards etc.,
 Managed team for media partnerships, special events, Weekend specials for CNNIBN/CNBC

REGIONAL MANAGER at GLOBAL SERVICES LLC (CYBERMEDIA)

• India
• June 2004 to July 2008

Responsible for team performance - selling print, online, events, with top-line targets of $1 Million.
 Key sales position - in a co-located team (US & India), grew the Global Services brand from new project to
$5Miilion. Extensively travelled across India.
 Signed 74 client deals (including Infosys, Wipro, TCS) -with high profitability.
 Managed sales team of four publications: IC-CHIP, Better Photography, AV-Max, and Photo Imaging,
responsible for top line targets of half a million USD for each magazine.
 Grew sales revenues by over 200% (Q-o-Q) in IC-CHIP and BETTER PHOTOGRAPHY by signing profitable
and long-term deals - working closely with global agencies.

MANAGER at SILICONINDIA (INDIA) PVT LTD

• India
• June 2000 to June 2004

BUSINESS DEVELOPMENT
 Catapulted revenues to over 400% growth in the first six months and sustained growth by creating new
avenues for revenue generation
 Created record-selling properties like “Silicon India Career Fair” and “Corporate Advisory Board” (signed
Narayan Murthy and Kiran Mujumdar-Shaw)- generating revenues of over $100, 000
 Demonstrated growth (of 230%) in a volatile market during QTR1 and QTR2 of 2001. Delivered two
INDUSTRY FIRST multi-million deals with McDowell and Infosys (Banking division)