Category manager ,SDA (Small Domestic Appliances)
ٍSaudi Company For Hardware - SACO
Total years of experience :17 years, 1 Months
Category manager for :
• SDA (Small Domestic Appliances) category
• Air care category
• Personal care category
I am responsible for Purchase the highest quality merchandise at the lowest possible price.
Plan, forecast and report on sales and business performance, according to category requirements.
Control Line or family budgets (Sales, Profitability and stocks).
Maintain healthy stock turns. Maintaining on going liquidation plans for excess and dormant stocks to keep stock levels on targets.
Maintain, implement purchasing instructions, policies, and procedures.
Coordinate and implement advertising and promotional initiatives.
Maintain awareness of market trends in the retail industry, understanding forthcoming customer initiatives, and monitoring local competition.
Research and evaluate suppliers based on price, quality, selection, service, support, availability, reliability, distribution capabilities, and the supplier's reputation and history.
Long-term supplier vendor management (Contract, development, Promotion activities)
Product positioning and assortment planning
Develop private label and Own brands
Develop exclusive international brands
Market analysis and consumer research understanding
Steering end to end business development operations including, sales, marketing and key account management for achieving overall business growth of our range (TV-AVM-WG-HA-AC) products.
Developing budgets for sales promotion and trade show expenses
Formulating business plan & sales strategy to achieve growth in market share, volume & revenue while ensuring profitability in line with company’s objectives.
Analyzing trends and competitor activities effectively to put necessary promotions to increase sale.
Managing regular visits to the market and the key outlets to ensure all routes and areas are covered aggressively.
Analysis sell out report for each KA, Salesmen, promoters, product
Review results periodically and appraise the job being done by the sales team.
Monitoring and controlling credit levels in the market.
Performed sales activities on major accounts and negotiated sales price and discounts.
Deftly handled regional key account customers
Accurately forecast annual, quarterly and monthly revenue streams.
Following up the floor activity (Magazines, Promoters, Training, Display)
Spearheaded complete sales, marketing and key account management functions in the company
Developed business plan to wards achievement of annual sales & collection targets.
Generated weekly reports of competitors’ activities to in-light the company’s current and future projects.
Negotiation and discussion of the new contract, promotions, offers.
Identify opportunities for business development with every client.
Analysis of sales and inventory figures for each client.
Monitoring and management of major Key Accounts (Extra, Banda, Lulu, E-MAX) in the eastern region
Negotiation and discussion of the sales, collection, promotions
Identify opportunities for business development with every customer
Analysis of sales and inventory figures for each client
Training vendors on product specifications and how to sell it
Follow up display and availability of products in showrooms
Following up the floor activity (Magazines, Promoters, Training, Display, availability of products)
Marketing & Strategic Management Dual MBA
Bachelor of Accounting and Business Administration, Faculty of Commerce, Alexandria University, Egypt, May 2003
