Specialist, Planning and Reporting, Analytics
Bell
Total years of experience :10 years, 7 Months
• Forecasting
• Orchestrated, designed, and executed Subscription Store offers across The Source channel, managing a $3.5M+ budget in 2022, including peak traffic periods
• Pioneered the seamless transition from the existing incentive program to a new program, establishing its framework for effectiveness and alignment with organizational objectives
• Skillfully communicated and managed monthly channel targets, ensuring team-wide comprehension and alignment
• Reporting
• Generated high-impact reports for senior executives, providing pivotal insights to steer decision-making
• Collaborated cross-functionally to comprehend reporting needs and engineered automated solutions that streamlined daily operations
• Identified and addressed discounting abuse practices through an automated report, saved +$1M in year 2023
• Proactively utilized insights from the report to mitigate losses, safeguard revenue, and continually refined the report's effectiveness in identifying and preventing future abuse instances
• Expertly managed concurrent project tasks, showcasing strong multitasking abilities and analytical prowess in intricate problem-solving
• Employee Onboarding and Leadership
• Contributed to new employees onboarding, fostering a culture of continuous learning and growth
• Leveraged this experience to develop effective leadership skills, enhancing team cohesion and performance
• Conducted data profiling, analysis, and validation of third-party reports
• Conducted thorough data profiling to understand the characteristics and quality of incoming data from various sources
• Analyzed and validated third-party reports, ensuring accuracy and reliability in the information utilized for decision-making processes
• Created Tableau workbooks for comprehensive analysis
• Developed Tableau workbooks to present comprehensive and visually appealing insights, aiding in a more profound understanding of complex data sets
• Enhanced data-driven decision-making by creating interactive dashboards that facilitated dynamic exploration of key performance indicators and trends
• Designed, automated, and refined workflows for efficient data exploration
• Designed automated workflows, optimizing data exploration processes and reducing manual effort
• Implemented efficient automation to handle repetitive tasks, allowing for a more focused and strategic approach to data exploration and analysis
• Developed operational processes, metrics, and KPIs while identifying and mitigating risks
• Established and refined operational processes, ensuring a standardized approach to data management and analysis
• Defined key metrics and key performance indicators (KPIs) aligned with organizational goals, providing a framework for assessing project and team performance
• Proactively identified and mitigated risks in data processes, contributing to the overall reliability and integrity of the analytical outputs
• Innovatively automated data retrieval, enhancing data collection by 25%
• Recognizing the importance of efficient data retrieval, I spearheaded an innovative automation initiative
• Implemented automated processes that resulted in a notable 25% improvement in data collection speed and accuracy
• This optimization not only saved valuable time and resources but also ensured a more reliable and timely influx of data for analysis and decision-making
• Collaborated with cross-functional teams to implement data-driven website and product enhancements
• Actively engaged with cross-functional teams to integrate data-driven insights into the enhancement of the company's website and product offerings
• Collaborated with web developers, designers, and product managers to align data analytics with user experience improvements, resulting in a more customer-centric online platform
• This collaborative approach not only improved the overall user satisfaction but also contributed to the alignment of business objectives with customer needs
• Designed and administered frequent customer surveys, driving a 16% increase in customer satisfaction and 12% in the bottom line
• Designed surveys that were strategically administered to capture relevant data, leading to a deeper understanding of customer needs and expectations
• The data obtained from these surveys played a pivotal role in implementing targeted improvements, resulting in a notable 16% increase in customer satisfaction
• Furthermore, the data-informed enhancements positively impacted the company's bottom line, contributing to a 12% increase in overall revenue