Mona Helal, Sales Trainer

Mona Helal

Sales Trainer

AstraZeneca

Location
Egypt - Cairo
Education
Diploma, NLP professional practitioner certificate
Experience
5 years, 7 months

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Work Experience

Total years of experience :5 years, 7 months

Sales Trainer at AstraZeneca
  • Egypt - Cairo
  • April 2010 to January 2012

As a part of AstraZeneca Egypt Training Department and a certified international trainer, reporting to the Training Manager; my responsiblities include:

#On-job training of medical sales representatives during their daily calls to costumers, coaching them to enhance their sales skills and capabilities.
This process takes place by accompanying MRs in their calls, discussing their performance after each call and providing guidance.
The guidance process includes:
-Trainer-Representative one to one discussion.
-Preparing a coaching report and sending it to the Rep's direct manager.
-Deciding the next developmental step for the concerned Representative.

#Inductiond and orientation training for new comers.

#Training needs analysis.

#Training materials preparation; PPT presentations and handouts.

#Preparing and delivering of class room training sessions which AstraZeneca training department holds for sales representatives.

#Post training evaluation, through focus groups and surveys among the trainees and their superiors.

#Training coordination, venue choosing and checking, workflow quality assurance.

#Perform full assessment for part time sales representatives in order to evaluate their ability to perform on full time basis.

#Screening and interviewing candidates for Sales rep positions..

Medical Representative at AstraZeneca Egypt
  • Egypt - Cairo
  • August 2008 to March 2010

Was responsible for promoting "Seroquel", a CNS product for Psychiatrists. \n \nMy role included the following: \n \n-Achieving the sales target. \n \n-Delivering the marketing message to the identified costumers in East Cairo. \n \n-Assisting in planning and execution of focus groups, surveys and marketing activities for the identified customers.

Medical Representative at GlaxoSmithKline Egypt
  • Egypt - Cairo
  • February 2008 to July 2008

Was responsible for promoting 2 CNS products for Psychiatrists and Neuro-psychiatrists.

My role included the following:

-Achieving the sales target.

-Delivering the marketing message to the identified costumers in East Cairo.

-Assisting in execution of focus groups, surveys and marketing activities for the identified customers.

Associate Product Marketing Manager at Delta Pharma
  • Egypt - Cairo
  • June 2007 to January 2008

Was responsible for setting Business plans for 2 CNS products with a targeted customers of Psychiatrists and Neuro-psychiatrists.

My role included:
-Preparation of promotional materials, addressed for Physicians and Pharmacists.

-Preparation and execution of product and scientific background training for sales force.

-Follow up on the execution of business plans with sales force, including key opinion leaders CRM with the designated sales force.

-Promotional events preparation and execution, including group meetings, focus groups and conferences participation.

-Performing market research activities, qualitative and quantitative, for the identified target customers and products, including:

-Focus groups planning, execution and data collection and analysis.

-Market, Customers and product surveys. Including building the surveys, executing and data collection and analysis.

-Inertpreting and analysis of IMS data, concerning both products and customers.

-Key opinion leaders CRM with designated medical sales representatives.

Medical representative at Delta Pharma
  • Egypt - Cairo
  • July 2005 to May 2006

Was responsible for promoting 3 CNS products for Psychiatrists and Neuro-psychiatrists.

My role included:

-Achieving the sales target.

-Delivering the marketing message to the identified costumers in East Cairo.

-Assisting in execution of focus groups, surveys and marketing activities for the identified customers.

Education

Diploma, NLP professional practitioner certificate
  • at NLP Centre of excellence, ILM, UK.
  • January 2014

Still ongoing

Diploma, RQTU ATU/TUA/TUP
  • at British Psychological Society
  • January 2014

Still ongoing

Diploma, ToT
  • at Cambridge International Diploma for Teachers and Trainers.
  • October 2011

Cambridge International Diploma for Teachers and Trainers.

Diploma, Marketing
  • at School of Continued Education, American University in Cairo.
  • August 2008
Bachelor's degree, Pharmaceutical Science
  • at Faculty of Pharmacy, AinShams University.
  • July 2005
High school or equivalent,
  • at , Aziz Abaza Language School
  • July 2000

Specialties & Skills

Research
Coaching
Training
Screening
Sales Skills Training
Coaching
Training needs assessment
Post training evaluation
Marketing
Training
Market Research

Languages

Arabic
Expert
English
Expert