Project & Marketing Manager
Khoolood.com
Total years of experience :16 years, 5 months
• On an ongoing basis, plans, develops and executes assigned projects.
• Manages internal and external partners to implement strategic online marketing programs.
• Schedules web and multimedia work with various web team members. Tracks project deadlines and other vital project information.
• Reviews proposed web site content to ensure that it meets department standards and resolves issues prior to submitting for production.
• Contributes to establishing procedures, workflow and guidelines to update/maintain web content to ensure accuracy and usefulness.
• Quality checks web pages before final posting.
• Manages day-to-day tasks related to Khoolood Website and related print materials; project manages larger initiatives related to this platform.
• Participates in the Marketing team’s creative development for the web site and related e-marketing efforts.
• Other duties, which may include non-web projects, involved in Above the Line Advertising and Below the line Advertising.
- Responsible for generating new business relationships and negotiating new revenue for company to agreed targets
- Manage clients websites and make sure to apply all new standards in terms of design, development and meet clients business requirements.
- Devising strategies to drive online traffic to the Client’s Websites
- Tracking conversion rates and making improvements to Client’s websites.
- Developing and managing digital marketing campaigns
- Utilizing a range of techniques including paid search, SEO and PPC.
- Overseeing the social media strategy for the clients.
- Managing online brand and product campaigns to raise brand awareness.
- Improving the usability, design, content and conversion of the client’s- website
- Responsibility for planning and budgetary control of all digital marketing
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Preparing annual and action plans.
- Prepare client's materials (Press releases, feature articles, interviews).
- Organize press conferences and other BTL activities.
- Revise client's public reputation and decide on actions to be done
- Manage client's media exposure on all channels.
- Media Relations.
- Online Reputation Management
- Social Media Management
· Developing and implementing a Marketing plan.
· Dealing with media, advertising agency and partner companies.
· Dealing with employees organizing the work flow.
