Mostafa Hussein Mohamed, General Merchandise Categoty Manager

Mostafa Hussein Mohamed

General Merchandise Categoty Manager

Ahmed El Sallab Co.

Location
Egypt - Cairo
Education
Bachelor's degree, Good
Experience
25 years, 5 months

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Work Experience

Total years of experience :25 years, 5 months

General Merchandise Categoty Manager at Ahmed El Sallab Co.
  • Egypt - Cairo
  • My current job since January 2022

• Negotiate agreements and form contracts with current and potential suppliers with clear terms and conditions to reach required results as per trading policy and objectives.
• Report suppliers addition/ deletion to the IT department in order to perform monthly cleanup of system for obsolete SKU's to ensure reports efficiency and accuracy.
• Achieve category gross trading income and sales target; monitor results and take corrective actions as needed.
• Identify items to include in promotion cycle and ensure prices are competitive and all conditions of promotions are met as stated in policy including discount percentage, inclusion of KVI items, and repetition of items.
• Conduct market survey for KVI on monthly basis and report findings to section trading manager.
• Ensure healthy quantity and full range of items are available in every branch by monitoring supply chain orders, push suppliers to collect returns in timely manner and propose strategy for liquidating over stock.
• Enforce suppliers to collect returns (based on contract terms).
• Conduct weekly store/field visits to review the range of items available in stores, compile list of out of stock to find replacements, ensure display of items is according contract agreement, explore the market for items not available in our stores and find sources.
• Coordinate with operations to manage store planogram to ensure display and layout offer convenient shopping atmosphere for customer, appealing product display and rent space (shelf/ floor) to generate income from suppliers.
• Collect marketing, customer service and operations visits feedback on our products, propose substitute and/or amend, remove or add products in coordination with suppliers.

Electronics Category Manager at Alfa Market
  • Egypt - Cairo
  • September 2021 to January 2022

• Responsible for All contracts with all suppliers in the category.
• Achieve Monthly Budgeted Margin, Other Income, and Rebate.
• Ensure Full Range of the section is available.
• Ensure promotions are exclusive, competitive, and related to the
theme; that would
• Ensure that the merchandising of items in the store yields best
turnover per square Meter, (space to sales analysis versus rental
income)
• Ensure that stock levels of merchandise do not exceed company
set levels
• Perform Monthly cleanup of the System from SKU’s that are
obsolete
• Solve issues from his position with store and warehouse.
• Responsible for renting specific location within the shop as per
• company strategy
• Follow up on stock availability, compensations, penalties With
suppliers
• Responsible for setting up KVI list every 3 months in the
category
• Responsible for market surveys and developing action plans on a
periodic set basis

Non Foods Department Manager at Spinneys Hyper Markets
  • Egypt - Cairo
  • March 2019 to August 2021

• Oversee and administer tests to ensure employees have a firm understanding of company policy.
• Train new hires on the standards and procedures of the company, from how to handle a negative customer experience to how to properly interact with customers.
• Ensure proper approval for customer discounts, returns and exchanges while providing customer satisfaction and positive interaction with the company.
• Actively seek to resolve any concerns while adhering to the company policy and standards of behavior.
• Ensure company goals and objectives are being met by each employee and provide feedback.
• Address customer concerns in reference to products, services rendered or employee interactions.
• Merchandising and stock control.
• Monitor and supervise the timely arrival of scheduled employees, with aware of unforeseen challenges such as scheduling.

Sales & Distribution Manager at Seven Auto Services Co. DRIVE 7
  • Saudi Arabia - Riyadh
  • February 2017 to December 2018

 Resolve customer complaints regarding sales and service.
 Monitor customer preferences to determine focus of sales efforts. Direct and coordinate activities involving sales of Retail, Wholesale, Corporate and Projects. or other subjects of sale.
 Determine price schedules and discount rates.
 Direct, coordinate, and review activities in sales and service accounting and record keeping, and in receiving and shipping operations.
 Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
 Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
 Prepare budgets and approve budget expenditures.
 Represent company at trade association meetings to promote products.
 Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
 Visit franchised dealers to stimulate interest in establishment or expansion of Franchise programs.
 Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase.
 Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
 Assess marketing potential of new and existing store locations, considering statistics and expenditures.

Group Sales & Marketing Manager at BinDufrah Group
  • Saudi Arabia - Riyadh
  • July 2013 to December 2016

 Establish performance specification, cost and price parameters, market applications and sales estimates.
 Liable for all revenue streams.
 Responsible for identifying emerging markets and evaluating markets potential.
 Seeks out potential major accounts and forms working relationships.
 Measure and report performance of all marketing campaigns, and access against KPI's Anticipate bottlenecks, establishes annual forecasting and quarterly strategies to accommodate shift in market.
 Proposes business development strategies and innovations to keep team competitive and profitable.
 Identifies team improvement areas and proposes course of action to strengthen the team.
 Assists sales and sales planning activities as necessary.
 Negotiate Rates with potential customers, work closely with legal experts to write contracts for new business partners.
 Responsible for developing and managing departments' budgets.
 Responsible to evaluate and resolve departmental issues. Performs and or directs investigation and places resolutions.

Retail Sales Manager at Al Nasser Group
  • Saudi Arabia - Riyadh
  • May 2011 to May 2013

 Maximize the profitability of the Branch through achievement of sales targets and control of resources.
 Develop the sales team to deliver excellent customer service and achieve financial targets.
 Market the Branch through effective merchandising promotions and customer contact to enhance the reputation of the dealership and the franchise.
 Contribute to the development of all operating and administrative systems to ensure that quality, timely work is carried out.
 Ensure that all relevant legal requirements are understood, communicated and carried out.
 Manage/Supervise day to day operation.
 Evaluate the area / region requirements /strategy - Implement company procedure and system.
 Make sure highest standard of customer services implemented to our clients.
 Introduce new ideas to improve the business.

Key Accounts Manager at Misr Pyramids Group
  • Egypt - Cairo
  • July 2010 to May 2011

 Monitoring the day to day commercial performance of each existing account within a portfolio and regularly liaising with existing clients to identify new business opportunities.
 Working on continuous improvement plans to extend and improve upon our existing services with key clients.
 Manage an opportunity pipeline, closing all possible opportunities to achieve a gross profit result in line with quarterly targets, and responds to inquiries relating to productivity in the Container Terminal.
 Ensures all clients understand the services on offer from our Client across all business units, and actively promote the services of the port among new and existing customers within the industry sector.
 Ensures that all client profiles are maintained and updated within the customer database.
 Prepares quotations to customers and provides project management of the roll-out of all new contracts and services.
 Prepares quotations to customers and provides project management of the roll-out of all new contracts and services.
 Carries out analysis and produces input to reports on a monthly and as and when required basis.
 Daily liaison with other members of the team to provide information and ensure that customers receive excellent customer service and that suppliers provide consistent services.
 Daily liaison with other members of the team to provide information and ensure that customers receive excellent customer service and that suppliers provide consistent services.
 Advises on changes and trends in the marketplace and the activities of competitors.

Department Manager at Spinneys Hyper Market
  • Egypt - Cairo
  • June 2006 to June 2010

 Managing and motivating a team to increase sales and ensure efficiency.
 Managing stock levels and making key decisions about stock control.
 Analyzing sales figures and forecasting future sales volumes to maximize profits.
 Analyzing and interpreting trends to facilitate planning; •Using information technology to record sales figures, for data analysis and forward planning.
 Dealing with staffing issues such as interviewing potential staff, - Conducting appraisals and performance reviews, as well as providing or organizing training and development.
 Ensuring standards for quality, customer service and health and safety are met.
 Resolving health and safety, legal and security issues.
 Responding to customer complaints and comments.
 Organizing special promotions, displays and events.
 Attending and chairing meetings.
 Updating colleagues on business performance, new initiatives and other pertinent issues.
 Touring the sales floor regularly, talking to colleagues and customers, and identifying or resolving urgent issues.

Section Manager at Maf For Instaling & Management Hyper Markets "Carrefour" Carrefour Dandy Mall Branch
  • Egypt - Cairo
  • January 2005 to May 2006

 Ensure exceptional customer service is delivered at all times.
 Manage and motivate the team to meet sales targets and margin and ensure efficiency.
 Manage and ensure proper stock management (stock value, control out of stock, orders and merchandise deliveries) in coordination with the section supervisors.
 Analyze the competition.
 pricing and promotional activities to ensure competitive advantage.
 Manage and control attractive displays and correct pricing are implemented at all times.
 Ensure all hygiene, safety requirements and standards of preparation, preservation and necessary packaging are adhered to.
 Establish attractive display implementation of merchandise inside the section.
 Negotiate internal promotions with the supplier to enforce the image of discount inside the section.

.

Section Manager at Alfa for Trading & Services
  • Egypt - Cairo
  • September 2002 to June 2005

 Ensure exceptional customer service is delivered at all times.
 Manage and motivate the team to meet sales targets and margin and ensure efficiency.
 Manage and ensure proper stock management (stock value, control out of stock, orders and merchandise deliveries) in coordination with the section supervisors.
 Analyze the competition.
 pricing and promotional activities to ensure competitive advantage.
 Manage and control attractive displays and correct pricing are implemented at all times.
 Ensure all hygiene, safety requirements and standards of preparation, preservation and necessary packaging are adhered to.
 Establish attractive display implementation of merchandise inside the section.
 Negotiate internal promotions with the supplier to enforce the image of discount inside the section.

Sales Supervisor at Compu magic international Co.
  • Egypt - Cairo
  • July 1999 to August 2002

Responsible for Sales, Maintenance, Customer Service, Stock Control and Market Survey.

Indoor Sales Representative at Compu data center
  • Egypt - Cairo
  • July 1998 to July 1999

Responsible for Sales, Maintenance, Customer Service, Stock Control and Market Survey.

Education

Bachelor's degree, Good
  • at the Higher Institute of Social Work
  • November 2000

Social Work Bachelor

Specialties & Skills

Key Account Management
Product Management
Customer Service
Strategic Planning
Microsoft Office
Strategic Planning
Product Management
Marketing Intelligence
Negotiations
Team Leadership
Customer Service
Key Accounts Management
Microsoft Office
Sales Management

Languages

Arabic
Expert
English
Intermediate

Training and Certifications

Busniess Management Diploma (Certificate)
Valid Until:
May 2013
Sales Management Development Program (Certificate)
Date Attended:
June 2012
Valid Until:
November 2012