mostafa wefky, SEO / SEM MANAGER (KSA)

mostafa wefky

SEO / SEM MANAGER (KSA)

Jazeera Paints

Location
Saudi Arabia
Education
Bachelor's degree,
Experience
13 years, 11 months

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Work Experience

Total years of experience :13 years, 11 months

SEO / SEM MANAGER (KSA) at Jazeera Paints
  • Saudi Arabia - Riyadh
  • My current job since January 2020

Create and Execute marketing plans for all eCommerce channels (App, Website, Mobile Web) covering SEM, Seo, Social Media Ads, e-mail Newsletters, SMS, Press Releases, Web Push and App Push . - executing campaigns for all stages of customer life cycle:
A) Awareness
B) Engagement
C) Acquisition
D) Retention in segments.
E) Conversion
-Developing and implementing marketing, advertising, and social media campaigns.
-Manage Marketing budget, analyze ROI of marketing investments and performance, and report back to Management.
-Implements marketing and advertising campaigns by assembling and analyzing sales forecasts.
-Plan and organize promotional presentations, and update calendars.
-Develop annually, quarterly, monthly target with the current available data and understanding of the market.

DIGITAL MARKETING / SEO MANAGER at XCITE.COM
  • Saudi Arabia - Riyadh
  • January 2016 to December 2019

Execute marketing plans for all three eCommerce channels (App, Website, Mobile Web) covering SEM (Adwords / Affiliate), Seo Audit, Social Media, e-mail Newsletters, SMS, Press Releases, App Notifications and other Marketing channels to deliver results. - executing campaigns for all stages of customer life-cycle:
A) Awareness
B) Engagement
C) Acquisition
D) Retention in segments.
E) Seo
-Provide Tactical support to merchandising teams for tactical as well as thematic Product / Promotion highlights and reach.
Liaise with Graphics and Web Designers to deliver Marketing assets as per plans on schedule
A) Web and App Banners
B) Social Media Posts
C) Promotional Static Pages.
D) Registration and Pre-Order campaigns
-Monitor and operate various Marketing tools of Xcite eCommerce business as below:
A) Bidding Adwords, & Executing Search and display campaigns,
B) Monitoring affiliate marketing and optimizing CPC spends
C) Creating segmented and personalized email campaigns
D) Newsletter & App Notification pushes to subscriber base
E) Co-ordinate with external teams such as Social Media, Marketing Agencies for align all campaigns.
F) Ensure Optimized and highly efficient spends on marketing budgets.
Publish competitor benchmarks for KVI products and publish to relevant groups.

DIGITAL MARKETING MANAGER at International tanks trade est
  • Saudi Arabia - Dammam
  • November 2012 to March 2015

• Market Research & Competitive Analysis
. • Plan & execute the Search Marketing: SEO / FB Ads
• Implementation and management of search campaigns from structure to launch.
• Execute the digital marketing activities aligned with the brand standards and guidelines, optimizing campaigns to the consumer dynamics in the market.
• Plan and Optimize marketing plan for a wide variety of local and regional businesses.
• Manage the day-to-day digital operations and aggressively grow the new and unique social platform. Develop campaign components including keywords, copywriting, landing page selection, account structure etc.
• Manage budgets towards performance goals.
• Review and monitor day-to-day digital analytics for brands and client's

SENIOR SEO SPECIALIST at Murabahat
  • Egypt - Cairo
  • October 2011 to July 2012

Murabahat’s goal is to provide regional sales & marketing services for real estate investors and developers, and building trust with customers by providing trusted and professional added value services.

SEO Specialist at Global web marketing
  • Egypt - Cairo
  • January 2011 to May 2011

Global Web Marketing is an SEO (Search Engine Optimization) Social Media Management agency located in Egypt

SEO SPECIALIST at Freelancer
  • Egypt - Cairo
  • January 2009 to December 2010

- Warrior Forum : Execute all Seo Activates (SEO Audit - Keywords Research etc )
- Digital Point : Execute all Seo Activates (SEO Audit - Keywords Research etc )

Education

Bachelor's degree,
  • at Ain Shams University
  • January 2009

,

Bachelor's degree, industrial relations
  • at Workers University
  • January 2003

degree in

Specialties & Skills

Digital Marketing
Social Media Marketing
Search Engine Optimization SEO
Search Engine Marketing SEM
Google Adwords
ADVERTISING
MARKET PLANNING
WEB SITE PRODUCTION
BUDGETING
COMPETITIVE ANALYSIS
COPY WRITING
CUSTOMER RELATIONS
MARKETING

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

FB Ads Manager (Certificate)
Date Attended:
January 2019
Strategic planning (Certificate)
Date Attended:
January 2018
Social Media Marketing (Certificate)
Date Attended:
January 2019
Inbound Certification (Certificate)
Date Attended:
January 2019
Google Analytics Individual Qualification (Certificate)
Date Attended:
January 2020
Google Ads Display Certification (Certificate)
Date Attended:
January 2020
Google Ads Search Certification (Certificate)
Date Attended:
January 2020

Hobbies

  • كرة القدم