Digital Marketing and E commerce Manager | SEO | SEM | Google | SMM | SMO | PPC
Awlad Ragab Group (Awlad Ragab Supermarket and Premier Market)
Total years of experience :19 years, 5 Months
Digital Marketing Manager
• Create a digital marketing management in the group from the ground up
• Create a Digital Marketing Strategy
• preparation of the Digital marketing plan
• The establishment of activities Strategy to increase brand awareness and promotion communicate
• Responsible on the Website Designing and its Content
• Responsible for creating audience loyalty and targeting new customers to ensure maximizing sales
• Optimize SEO
• Produce, deliver and optimize highly effective PPC (SEM, GDN), Social Media and Video campaigns
• manage Mobile Apps companies
• mobile marketing
• Create and Manage Online Ads
• Create Email Marketing campaign
• Create SMS campaign
• Monitor, report, analyses and optimize campaigns to meet targeted KPIs.
• Continuously establish new campaigns as well as monitor, report, analyses and optimize them to meet targeted KPIs
• Analysis of the performance of advertising campaigns and to make recommendations for improvements
• Implement the Display strategy in line with the overall business strategy
• The management of the budget for each activity
• Content Creation and select relevant content of organic / paid and campaign's idea
Online store (E commerce) Manager
• Responsible for building the Online store business from the ground up
• Deliver growth ambitions for the Online store
• Manage execution of the Online store fundamentals
• Fully understand the Online store market and identify opportunities
• Working closely with IT management to integrate with ERB system
• Working closely with commercial management and operations management in order to ensure smooth Online store fulfillment
• Working closely with delivery management in order to ensure smooth orders fulfillment
• Study and Manage Online store UI&UX
• Creating and Managing of calendar for Strategic events
• Participation and planning in the online commercial sales plan
• Content
• Developing Online store sales
• Providing insights on customer shopping trends
• Create a digital marketing management in the group from the ground up
• Create a Digital Marketing Strategy
• preparation of the Digital marketing plan
• The establishment of activities Strategy to increase brand awareness and promotion communicate to a variety of target markets
• Responsible on the Website Designing and its Content
• Responsible for creating audience loyalty and targeting new customers to ensure maximizing sales
• Optimize SEO for websites and social media
• Produce, deliver and optimize highly effective PPC (SEM, GDN), Social Media and Video campaigns
• manage Mobile Apps companies
• mobile marketing
• Create and Manage Online Ads
• Create Email Marketing campaign
• Create SMS campaign
• Monitor, report, analyses and optimize campaigns to meet targeted KPIs.
• Continuously establish new campaigns as well as monitor, report, analyses and optimize them to meet targeted KPIs
• Analysis of the performance of advertising campaigns and to make recommendations for improvements
• Implement the Display strategy in line with the overall business strategy to ensure the growth and profitability of the channel.
• The management of the budget for each activity in Digital Marketing agreed budget
• Content Creation and select relevant content of organic / paid and campaign's idea
• Managing CRM
• Prepared proposals, offers and presentations at client’s side.
• Worked closely with key accounts to offer the best solution to the client.
• Analyzed client’s requirements through careful business analysis.
• Processed accounts from pre sales to closing.
• Google ADS.
• Responsible for the development and execution of the Digital marketing plans.
• Cooperated with design and development resources to prepare concept proofs and visual samples for presentation purposes.
• In charge of allocating the departments budgets, to ensure maximum exposure offerings using the state-of-the-art technologies.
• Development of all web platforms, social media platforms and Mobile applications that serves the companies marketing needs.
• Gained good knowledge in analytics and was able to analyze account performance and identify and flag performance problems to team leaders before the client.
• Held periodical meetings with clients for progress briefing and timeline updates.
• Manage websites, web-based app, Mobile App and web development process.
• Suggest, design and implement digital projects to increase customer ROI.
• Optimize web content to increase traffic and improve SEO.
• Ensure defined business requirements are translated into functional, technical designs and build activities for a proposed solution.
• Lead the planning, development, and implementation of organization web sites, internet Portal including their definition, organization, documentation and design.
• Built the team structure and managed the recruitment for the Digital team.
• Use the marketing techniques available to focusing heavily on improving search engine rankings through natural SEO, PPC and affiliate activity.
• Use Webmaster Tools to ensure that all websites have zero errors according to these tools and where errors exist.
• Provide technical leadership and management to support.
• Successfully build and manage relationships with worke team.
• Manage and prioritize new requests initiated by the account team and/or client.
• Clear understanding of brands' business needs and objectives on projects.
• Prepares activity and progress report regarding the web development project.
Producing documents, briefing papers, reports and presentations.
Experience of managing a team of up to 12 staff members.
Organising and maintaining diaries and making appointments.
Staff administration including holiday and sickness tracking.
Assisting with the preparation of the monthly management accounts.
Monitoring of staff timesheets time in lieu and holidays.
Organising meetings and ensuring senior managers are well prepared for them.
Maintaining & developing the office filing systems both on paper and computer.
To identify, plan and execute implementation of new business streams.
Ensuring that any concerns or complaints are dealt with appropriately.
Involved with recruitment; dealing with ad responses, sourcing potential candidates and arranging interview’s.
•Resolve customer complaints regarding sales and service.
•Oversee on sales and staffs.
•Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
•Review operational records and reports to project sales and determine profitability.
•Monitor customer preferences to determine focus of sales efforts.
•Confer or consult with department heads to plan advertising services and to secure information on services and customer specifications.
•Direct and coordinate activities involving sales of services or other subjects of sale.
•Confer with potential customers regarding services needs and advise customers on types of services to purchase.
Supervise a team of 5Corps Members
•Motivate, support and engage Corps Members to fulfill their development, work plans, and goals
•Hold Corps Members accountable for program expectations (job readiness, hard skills, academic achievement, etc.)
•Where necessary, deliver educational and training components to Corps Members as designated
•Reinforce service-learning and work readiness goals by modeling exemplary workplace attitude, demeanor and performance
•Train and guide the team in project development tasks
•Implement service work projects in a manner that is timely, efficient and effective from start to finish
•Ensure consistent high-quality service delivery on the various service work
Projects
•Complete and submit daily and weekly evaluations and service reports
•Take part in Corps Member recruitment, selection and orientation
•Assist in planning and implementation of weekly training sessions and service projects
•Participate in all staff and team leader meetings
•Training and development of my skills and knowledge to work.
• Build a base of knowledge and respect with the team.
•Work under any pressure and conditions inside and outside the company.
•Contracting with customers and keep customers even receive the agreed service.
•The task of finding new customers and pursuing them and show them our services and continued follow-up contract with us.
•Submit a report to the directors of all the work that I am doing.
University : Cairo. Faculty : Commerce. Major : Accounting. Grade : Good Year : 2000-2004
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