Country Mananger
Power Horse Energy Drink
Total years of experience :22 years, 7 Months
Power Horse Energy Drink & Spitz Prducts; UAE Dubai
Business Development Manger -Sales Director (MENA & African countries) May 2012- Present
POWER HORSE - the energy drink with the black stallion
POWER HORSE was launched in 1994. POWER HORSE was thus a pioneer among energy drinks. Today, POWER HORSE is available in more than 100 countries around the world and in many markets holds a leading position in the premium sector.
POWER HORSE - free your energy!
www.power-horse.com part of Spitz group www.spitz.at
Reporting to the CEO.
Handling the export sales department for Spitz Foods for all consumer products (Power Horse Energy Drink; Juices; Confectionary; Master; Mayonnaise; Ketchup…etc.) in different regions.
No of Regions and countries: 4 Regions: GCC, Levant, Africa and Asia. No of countries: 44 Countries.
Annual Sales Volume: Approx. 300 M cans per annum.
Annual Sales Revenue: Approx. USD 225 Million per annum.
Managing the sales team across all regions.
No of direct reports: 4 sales and regional sales managers based locally and overseas.
No of indirect reports: 10 Sales executives and sales officers.
AL GHURAIR FOODS (Dubai - UAE), www.alghurairfoods.com
Mar 2008 - 2012
Business Development Manager - International Markets (Consumer Division) Dec 2010 - 2012
Reporting to the CEO.
Handling the export sales department for Al Ghurair Foods for all consumer products (Edible oils, Pasta, Noodles, Flour, and Oats) in different regions.
No of Regions and countries: 4 Regions: GCC, Levant, Africa and Asia. No of countries: 44 Countries.
Annual Sales Volume: Approx. 305K MT per annum.
Annual Sales Revenue: Approx. USD 295 Million per annum.
Managing the sales team across all regions.
No of direct reports: 9 sales and regional sales managers based locally and overseas.
No of indirect reports: 7 Sales executives and sales officers.
Sales Manager - Branded Business (Pasta and Noodles) March 2008 - Dec 2010
Reported to the CEO.
Handled the sales and marketing department for Al Ghurair Foods (Pasta and Noodles) in MEA Region.
No of countries: 24 countries in MEA region.
Annual Sales Volume: approx. 25K MT per annum.
Annual Sales Revenue: approx. AED 115 Million per annum.
Managed the sales and marketing team across all regions.
Sales team: 3 Country Managers overseas, 3 Distribution Managers, 2 Area Managers in Dubai office.
Marketing team: 2 Brand Managers and 3 Regional Trade Marketing Managers overseas.
• Reporting to Sales Director and responsible of growing a business of over $8 Million in sales, delivering a total beverage business plan.
• Achieving profit and share targets across the Upper trade and C&G (Convenience/Gas).
• Achieved record sales growth + 50% by drastically improving execution.
Improved Pepsi In-store presence by pioneering Pay for Performance deals with major Modern Trade/ C&G
• Supported the development, but actively negotiated and executed a channel package/ pricing strategy that improved C&G channel's profitability
• Build up and maintain a team by setting clear objective for the Key Account Department to be aligned with the organization’s objectives.
• Prepare the Annual Operation Plan (AOP) and monitor the performance of the department to ensure applying the annual plan & to achieve volume, market share, customer service objectives.
• Prepare the annual Budgets for the department to ensure meeting the department obligations towards its customers for Trade Marketing and Consumer Marketing areas.
• Assist TDS to expand its client base and maintain excellent rapport with existing special accounts
• Develop and keep up-dated an account plan to the Pepsi-Cola standard for all accounts.
• Tackle new business daily sales progress and handle its logistics, ensure all key decision makers within the account are wired. and the appropriate contacts are made on the agreed frequency,
• Review progress versus objectives and take corrective actions as appropriate.,
• Establish & negotiates CDAs within company’ s policies & budget. Actively participate in problem solving, monitor performance and compliance to CDAs, taking corrective action where appropriate
September, 2001 to June 2004
Trade Policies Division chief
Conduct with my colleagues a number of policy studies comprising commodity chain specific studies (such as citrus, olive and olive oil, or livestock), studies of sector wide issues (such as agricultural credit, marketing and processing, water and irrigation), and studies investigating wider issues of relevance for agricultural policies (environment, taxation of agricultural sector, trade agreements).
Analyzed specific issues and recommend for feasible policy actions within the presently prevailing policy setting.
provide indications on needed and desirable reforms for ensuring sustainable development of Syrian agriculture in a world market oriented scenario
• Accession to the WTO: Procedures, Issues and Lessons for Syria from Recent Experiences, by Don McClatchy, December 2004
• Farming Systems of the Syrian Arab Republic, Horst Wattenbach International Consultant FAO, March 2006
• Opportunities for Syrian fruit and vegetable exports in the EU market, Alvarez-Coque, May 2003
• Mid-Term Review of The Syrian Agricultural Strategy, National Agricultural Policy Center, October 2006
• Syrian - EU Association and its Impact on Agriculture by J.M. Alvarez Coque, October 2001
• Accession to the WTO: Procedures, Issues and Lessons for Syria from Recent Experiences, by Don McClatchy, December 2004