Moussa ALHAKIM, GM Sales & Marketing

Moussa ALHAKIM

GM Sales & Marketing

ALFARIS INDUSTRIAL GROUP

Location
Saudi Arabia - Jeddah
Education
Master's degree, Business Management - Strategy & Value Creation
Experience
38 years, 8 months

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Work Experience

Total years of experience :38 years, 8 months

GM Sales & Marketing at ALFARIS INDUSTRIAL GROUP
  • Saudi Arabia - Khamis Mushait
  • My current job since October 2019

As one of the management team, dealing with the main concern of the company my role is mainly aiming to:
▪ Implement a strategic planing process to reshape the company vision and mission.
▪ Set a Business Development Strategy for the company to expand the leadership in the south region across the kingdom cities.
▪ Build the right Team to cater for the expansion plan.
▪ Redefine Branding strategy of the product portfolio.
▪ Review Price positioning strategy.
▪ Led the Implementation of a Hand Held system for the Sales Force.

Founder / Managing Director at INTERNATIONAL DEVELOPMENT Est
  • Saudi Arabia - Jeddah
  • September 2014 to August 2019

IDE Provides custom clearing and road transportation services across the Kingdom of Saudi Arabia, with a fleet of 25 owned vehicles and more than 200 hired vehicles, covering all major cities in KSA.
As Managing Director I am in charge of running the operation and have achieved the followings:
-Set up the whole operation from acquisition to recruitment
-Handling the Business Development and operation Management
-Achieved full capacity in 10 months from start up.
-Assume the full responsibility of the P&L.
-Optimized Routing between departure and destination points for customers.
-Reduced idle time of trailers and drivers by 40%.
-Setup KPIs for the operation to track efficiency.

DEPUTY GENERAL MANGAER at NATIONAL PAPER COMPANY LTD
  • Saudi Arabia
  • January 2008 to August 2014

Working as a Deputy General Manager in National Paper Company LTD, Jeddah K.S.A. Company basically deals with manufacturing of Tissue and Disposable products having branches throughout the kingdom and abroad.
After a period of five years in NPCL where I assumed different responsibilities in different Business Areas, I am now under a one year development plan to be the Next GM.

Achievements:

 Assumed the role of Acting General Manager for five years and successfully led company operations to achieve sustainable double digit growth for that period, becoming the fastest growing region within KSA.
 Awarded recognition for outstanding contribution to growth and success by Group Executive Vice President
 Significantly improved the quality of inter- and intra-departmental communications, and made the processes more efficient, increasing productivity.
 Initiated a new Performance Review process through a fully integrated Balanced Scorecard and economy Dashboard.
 Led the successful implementation of ERP in 2011 for a period of 18 months.
 Directed company operations to achieve ISO 9001:2008 certification in 2009; renewed in 2011 with a white report.
 Spearheaded the automation process of the sales force which increased productivity and reduced cost per call by 7%.
 Turned around low growth in the supermarket channel in Yemen to achieve 50% increase in sales in 1 year, followed by growth of 27% in the next year.
 Generated 20% growth in sales via distributor channel through targeted below the line investment.
 Reduced supply chain shortages by 50% and inventory discrepancies by 40%.

FINANCE & IS MANAGER at NATIONAL PAPER COMPANY LTD
  • Saudi Arabia - Jeddah
  • May 2003 to December 2007

Working as a Finance and IS Manager in National Paper Company LTD, Jeddah K.S.A. Company basically deals with manufacturing of Tissue and Disposable products having branches throughout the kingdom and abroad.
Along with assuming the conventional role and responsibilities of Financial Manager with a team of 50 members in 5 departments; Finance, treasury, Accounting, IS, Customer Service and Logistic, I were totally focused to transform the Finance department from a back-office to a real business partner focused on Business Performance and Decision Support.

Achievements:

•Pointed the main gap in the value chain and re-designed the Cost-to-Serve processes to spot variances’ sources and take corrective actions.
•Automated the Sales Force which increased productivity and reduce cost per call.
•Re-designed Monthly Financial Reporting to focus on leading Key Performance Indicators.
•Trained the Customer Service team to redesign the function processes and focus on productivity and cost efficiency.
•Restructured the company borrowing and reduced this cost by 15%.
•Led the process of turning the company from limited liability to Joint Stock Company.
•Re-designed the Material consumption process to save 3% on the Production Cost.
•Lead the implementation of a new ERP (JDEdwards)

FINANCE / IS DIRECTOR at DIAGEO
  • Türkiye - Istanbul
  • June 1997 to January 2003

The DIAGEO Company is the largest distiller of alcoholic beverages in the world. We were distributing DIAGEO products In Turkey through 20 Distribution Centres with Almost $0.5 billion in revenue and a workforce of 120.
Directed a workforce of 20 with full accountability for financial reporting and analysis and securing financial stability in a turbulent market; reported directly to the General Manager with dotted line to the Finance Director of the Europe region.

Achievements:
 Successfully led the 5-year Strategic Planning Process for over three years.
 Implemented an innovative Performance Review process through a fully integrated Balanced Scorecard and economy Dashboard.
 Designed and implemented an innovative pricing strategy that saved 10% of the promotion budget with lowest impact on the retail consumer price in a 130% currency devaluation environment.
 Led company financials through a hyperinflation and devaluation economic environment; 50% and 130% respectively, becoming one of the rare blue-chip companies to achieve set profit targets.
 Increased A&P effectiveness by 13%; recognized as the champion of “A&P Effectiveness” for Dubai Hub (Gulf, ME, North Africa, Cyprus and Northern Europe).
 Saved 15% of the Key Accounts Promotional Budget through designing and negotiating a new contracting concept.

Business Manager / Finance & IS at KHALIL FATTAL & FILS
  • Lebanon
  • April 1989 to May 1997

Working as a Finance and IS Manager in KFF number one distribution company for major International Brands in the Levant.


Job Responsibilities:

•Manage and Control the Financial performance of the F&B division.
•Member of the Financial Team of the KFF Group.
•Provide Financial Support to the commercial team and Division Management.
•Coordinate the financial Planning and budget process.

FINANCE / IS MANAGER at UNIVERSITE SAINT-JOSEPH
  • Lebanon
  • April 1985 to March 1989

Working as a Finance and IS Manager in the USJ one of the Best universities in Lebanon and the Middle East.

Job Responsibilities:

•Manage the Finance and IS Team of the Head Office.
•Prepare financial reports to the university Board.
•Prepare the Budget Procedure and Establish Budget Financials.
•Recruit, coach and manage the Finance & IS team.

Education

Master's degree, Business Management - Strategy & Value Creation
  • at USEK
  • September 1997
Master's degree, HEC - Information System
  • at UNIVERSITY SAINT JOSEPH
  • October 1991
Bachelor's degree, Business Administration
  • at UNIVERSITY SAINT JOSEPH
  • September 1989

Specialties & Skills

Manufacturing
Management
Production
Influencing skills across own and other business areas that enable implementation of changes
Capability to correlate the relationship between cost and value generation
Capability to drive ongoing and step-change performance improvement and execute process improvement
Capability to engage team heart and mind to achieve personal and business excellence
Familiar with most of ERPs
Supply chain expertise
marketing management
team management
team leadership

Languages

Arabic
Native Speaker
English
Expert
French
Expert

Training and Certifications

Value Creation (Training)
Training Institute:
INSEAD
Date Attended:
November 2000
Duration:
70 hours
Executive Marketing (Training)
Training Institute:
MCE
Date Attended:
February 2013
Duration:
30 hours
Negotiation Skills (Training)
Training Institute:
SCOTWORKS
Date Attended:
March 2009
Duration:
30 hours
Leading & Managing People (Training)
Training Institute:
Michigan Ross School of Business
Date Attended:
November 2008
Duration:
30 hours
Building Spectacular Team (Training)
Training Institute:
Grid International
Date Attended:
June 2007
Duration:
150 hours
Balanced Scorecard (Training)
Training Institute:
Kaplan-Norton
Date Attended:
May 2012
Duration:
18 hours