Moutassem El Sahafi

Sales And Business Development Manager at Misk for Import & Export

• Egypt - Cairo
• My current job since December 2018

 Overseeing daily business operations.
 Developing and implementing growth strategies.
 Identify new business opportunities to the company
 Creating and managing budgets.
 Improving revenue.
 Evaluating performance and productivity.
 Analyzing accounting and financial data.
 Researching and identifying growth opportunities.
 Improving internal processes for better productivity.

National HoReCa Sales Manager at Caravan Marketing - Bonjorno

• Egypt - Cairo
• December 2016 to November 2018

- Achieve sales goals in line with company targets.
- Set Short & Long Term strategies for the vending business in conjunction with company strategy.
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- Set and manage business plans for Catering & Vending sales, maintenance & customer service, while initiating new ideas, schemes for expanding the vending business.
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- Fully responsible for the sector P&L by region and profitability.
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-Plan and direct installation and preventive maintenance of vending machines in line with sales plan.
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- Develop new business opportunities in the market through identify potential customers while facilitating delivering of high standards at all times.

- Conduct site visits, surveys and customer training to support business activity.
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- Open and expand the business in new territories such as Sharm El Sheikh.

Vending Sales Manager at Dubai Refreshment Pjsc

• United Arab Emirates - Dubai
• June 2013 to November 2016

 Responsible for all vending machines in Dubai, Sharjah, Ajman & Northern Emirates territories. (1, 300 Machines)
 Develop account specific business plans and measure performance against set standards (presence, product, promotions and pricing).
 Sell vending machines to targeted new clients.
 Establish / negotiate and lock plans into CDA in line with company policies and budget.
 Obtain best-selling position in all the accounts.
 Maintain a physical presence in the field to reinforce the account strategy & adherence to agreements.
 Ensure successful compliance of BPTs
 Monitor performance and compliance to CDAs, taking corrective action when appropriate.
 Ensure the consistent collection of payments.
 Prepare P&L by account by machine and review profitability targets on monthly basis.

District Manager at Caribou Coffee

• United Arab Emirates - Dubai
• November 2009 to May 2013

- Planning and conceptualizing various strategies to achieve business goals aimed towards the growth in business volumes as well as profitability while analyzing the competitor’s strategies.

- Developing and exploring potential business opportunities, establishing distribution networks for products and services of over 14 stores in the entire district in line with company’s strategies, policies and standards.

- Efficiently conducting detailed market research and feasibility study to analyze the latest market trends and track the competitor’s activities thereby providing valuable inputs to streamline the marketing and brand visibility strategies.
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- Evaluating the strengths, weaknesses, opportunities and threats within the region relating to the company’s products and services, affected short and long term counter measures to neutralize the same competitor strategies.
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- Working with store and Area management to identify and utilize opportunities to increase sales, control staff costs and manage appropriate inventories. Monitoring daily, weekly and monthly/quarterly financial performance, and ensures cash handling and banking is carried out in compliance with company policy and procedure.

- Assisting Business Manager in review and preparation of budgets as well as controlling District P&L.
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- Identifying the market risks and made recommendations on closing of some stores due to poor location for effective execution of company policies.
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- Assisting in training, development and counseling process of staff to build/sustain a high performing team in each store and projecting revenue and expense budgets of all stores in accordance with company policies to ensure maximum returns.
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- Reporting to the general manager on a quarterly basis to apprise them of company’s progress against strategic and annual business plans. Incorporating their recommendations for effective functioning of the company.

Procurement Manager (Egypt, Libya & Sudan) at British American Tobacco

• Egypt - Cairo
• March 2008 to October 2009

Played a pivotal role in delivering an annual saving target of USD 1, 000, 000.
Actively involved in 'Project Transform' for shifting company's offices.
Instrumental in the new 'Finance Shared Service Project'.
Worked in the capacity of 'Content and Contracts Manager' in the Middle East, North America and Caucasus regions.

Key Responsibilities:
Directed the implementation of planned procurement strategies, policies/procedures for product supplies, effectively communicated the same to subordinate personnel to ensure achievement of strategic objectives.
Planned/organized sales requirements and monitored purchasing activities to maintain uninterrupted flow of materials.
Evaluated suppliers (local/international) based on key deliverables including: production, pricing, distribution and service capabilities, while ensuring conformance to turnaround time, quality and cost measures.
Coordinated with the Finance Department and key suppliers for payment issues, critical supplies, credit lines, budgets and control cash flow.
Established stable business connections with suppliers to determine and plan future activities. Negotiated long term agreements, maintained competitive pricing, leading to yearly cost reduction, monitored supplier quality and delivery performance.

Regional Procurement Coordinator at Starbucks

• Egypt - Cairo
• February 2007 to March 2008

 Provided strategic guidance on procurement decisions in alignment with Exploration/Production Sharing Agreements, related Joint Operating Agreements and organizational policies/procedures and standards.
 Maintained updated/accurate purchase records and generated associated reports to the upper management.
 Negotiated successfully with suppliers and maintained sound relationships to source products from economically viable sources. Continuously evaluated existing suppliers and sought new ones to enhance cost of services and reduce purchase cost whilst maintaining quality.
 Coordinated with finance department and key suppliers for payment issues, critical supplies and credit lines and ensured timely delivery of purchases for the smooth execution of project.
 Monitored levels of high cost, slow moving, and low shelf life inventories. Assessed inventory movement to determine appropriateness of procurement actions, and identified sources of supply.
 Corresponded, maintained contacts with vendors regarding current status of purchase orders identified major invoice discrepancies and effected corrective action.
 Evaluated inventory movement, to determine appropriateness of procurement actions, audited major vendor invoice discrepancies to effect corrective action.
 Managed supply chain to ensure uninterrupted flow of materials and shorten lead/delivery time leading to downtime and loss of company resources/revenue.
 Responsible to order and purchase all Starbucks Coffee items from local market and international market, liable for the expansion of the brand in new territories (North Africa).

Store Manager at Starbucks

• Egypt - Cairo
• December 2006 to February 2007

 Opened the first Starbucks store in Egypt and whole Africa and was recognized from Starbucks international for that with a BRAVO award.
Created product demand/ awareness through customer awareness campaigns, market surveys/ analysis, developed opportunities for new approaches as well as alternative service delivery strategies to enhance service levels, reduce expenditures leading to refined service delivery and customer satisfaction.
Established and communicated store goals/ results to employees, staffing the store, delegated workload, actively supported employee growth, upholded cooperative policies to motivate employees thereby increasing efficiency.
 Scheduled/ supervised orientation for new store employees, updated employees regularly on new product knowledge, identified training needs, stimulated positive morale and team spirit leading to high productivity.
 Monitored store facilities and equipment meet all regulations, developing regular maintenance schedules for all store facilities/ equipment, recommended replacements/ additions/ deletions of same, arranged seasonal displays to increase footfalls in store thus effecting high levels of sales.
 Developed and implemented annual marketing plans, advertised expense budgets for achievement of company objectives.
 Ensured all items sold through store are delivered/ installed within the stipulated period, supervised quality control to assure maintenance of product specifications, ascertained services provided assist to achieve store profitability.

Store Manager at Starbucks

• Kuwait - Al Kuwait
• January 2006 to December 2006

 Created product demand/ awareness through customer awareness campaigns, market surveys/ analysis, developed opportunities for new approaches as well as alternative service delivery strategies to enhance service levels, reduce expenditures leading to refined service delivery and customer satisfaction.
 Established and communicated store goals/ results to employees, staffing the store, delegated workload, actively supported employee growth, upholded cooperative policies to motivate employees thereby increasing efficiency.
 Scheduled/ supervised orientation for new store employees, updated employees regularly on new product knowledge, identified training needs, stimulated positive morale and team spirit leading to high productivity.
 Monitored store facilities and equipment meet all regulations, developing regular maintenance schedules for all store facilities/ equipment, recommended replacements/ additions/ deletions of same, arranged seasonal displays to increase footfalls in store thus effecting high levels of sales.
 Developed and implemented annual marketing plans, advertised expense budgets for achievement of company objectives.
 Ensured all items sold through store are delivered/ installed within the stipulated period, supervised quality control to assure maintenance of product specifications, ascertained services provided assist to achieve store profitability.

Business Alliance Account Manager at Starbucks

• Kuwait - Al Kuwait
• January 2005 to January 2006

 Managed sales and marketing activities of the company for coffee products, identified customer needs and suggested most appropriate solutions within the product range.
 Devised marketing plans, projected annual divisional sales targets to be achieved and formulated initiatives for achieving the same. Monitored competitor initiatives and instituted counter measures.
 Organized sourcing, developing, managing and negotiating with suppliers. Oversaw and controlled logistical costs. Coordinated with finance department and key suppliers for payment issues, critical supplies, and credit lines.
 Liable for quality assurance for all Starbucks Coffee served in hotels, and submitted the reports of quality assurance to the upper management.
 Prepared presentations and talk about Starbucks programs to get better deals and proposals with hotels.
 Approached potential clients in the industry, with product based solutions and customized cost quotations to increase customer base.
 Kept abreast with competitor initiatives and market trends to formulate long and short term strategies for enhance company revenues.
 Trained and motivated hotel staff on doing Starbucks beverages, conducted performance reviews periodically to maintain a competent team and increase productivity, market share and profitability aimed towards achieving organizational goals.

Assistant Store Manager at Starbucks

• Kuwait - Al Kuwait
• April 2004 to January 2005

Shift Supervisor (Lead Barista) at Starbucks

• Kuwait - Al Kuwait
• June 2002 to April 2004