Head of Business
OSOOL Group
Total years of experience :30 years, 11 Months
Services, OSOOL HOLDING
•Managed OSOOL Subsidiary (ALC) Procurement, through establishing and implementing policy & procedures, I Also developed - personally - an automated ordering system (excel oriented) that controls purchasing process from suppliers and cash spending
•Maintained a good relationship with vendors with a growing list of supplier database.
In addition to
Marketing Director, HORIZON FOODS COMPANY
•Established the company’s online communication channels, website & social media pages and managed the content generation.
•Participated in Saudi Agriculture Exhibition 2019 through Budgeting, designing, branding the company’s stand in Riyadh Exhibition Center, with marketing materials production to providing the final presentation including exhibition analysis and findings
•Provided a brief and transaction breakdown on the required app design and worked closely with the developer to build the company’s mobile application.
•Provided full plan & budget to participate in the Food Exhibition 2022 in Riyadh.
Business Strategy, Objectives, KPIs & Budget
•Managed Ad Agency activities to ensure quality deliverables within deadlines
•Briefed & lead the working teams to execute company tactical campaigns to achieve marketing targets
•Expanded product promotions & offerings
•Managed visual/audio/video ad designs to ensure brand message consistency
•Oversee creation and delivery of press releases, advertisements and other marketing materials
•Worked with the agency to engage consumers on the Company’s website, social media and through digital marketing
•Strengthened relationships with media to ensure effective messaging and positioning exposure
•Lead areas of content generation and productions across all media platforms
•Aligned Marketing activities with Contact Center Operations
•Ensured having market trend analysis, customer insight & feedback.
Contact Center Company (
on several telecom licenses to acquire from CITC (VSAT, … etc.)
•Managed AVL / Iridium / DirecPC Operations in Saudi Arabia.
•Conducted Service Evaluation Survey for AVL (Automatic Vehicle Locator)
•Established the Reseller Distribution Channels for Iridium.
•Submitted a Survey and 3-Years Business Plan & forecast for implementing Satellite Internet Services via DirecPC in Saudi Arabia
Complete Systems -
Order Forecasting & Ordering, Distribution Channels, and Sales Offers.
•Created a number of Reseller Promotions, that resulted in noticeable increase in sales figures.
•Managed the Retail Outlet (500m²), product supply, vendor relation, sales and stock control
•Modified the FMCG (consumables) Ordering Process with Logistics to cater the fulfillment need of the ordered quantities without time breaks or shortages for resellers that resulted in noticeable sales increase per annum.
•Actively participated in preparing the annual sales forecast and plan.
•Participated in planning and designing a variety of tradeshow booths and product exhibiting with the communication collateral materials.
System Analysis & Business Process Management.
•Joined the Business Process Re-Engineering study for the firm that included (Organizational Charts, Job Flow Mechanism, Job Description, and Admin Forms)
•Conducted (Personally), the same technique and applied the BPM process to the company’s Studio.