Sales Supervisor Food Service & Modern Trade
Al Turkey Foods
Total years of experience :14 years, 1 month
The main responsibility is the achievement and management of sales, distribution, display and sales activation SMART objectives by proper internal and external communication, management and supervising of the team and proper reporting of achievement v/s plan for a particular region or set of accounts. Manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximizing business relationships and creating an environment where customer service can flourish. Managing sales team including merchandiser Reviews market analyses to determine customer needs, price schedules, and discount rates. Closes new business deals by coordinating requirements, developing and negotiating contracts, integrating contract requirements with business operations. Maintaining key accounts including Lulu, West zone, Sharja Coop, Union Coop, Al Manama Coop, Emirates Coop, KM trading Spines Provide feedback on customer business development, competitive activity and product performance to assist in the development of marketing plans Reaching the targets and goals set for assign territory and resolve customer complaints regarding sales and service. Managing the production of customers-related business analysis including: client strategy, client structures, revenue and profitability, relationship mapping, market share, competitor activity, developments in the client's markets and client needs analysis. Providing the guide line to all the sales team to perform the daily operation and completing the all major task assigned by company accordingly to achieve their goals. Continuously asses the market in order to identify new outlets and add to the existing customer base Identifies marketing opportunities by identifying consumer requirements defining market for competitor's share, competitor's strengths and weaknesses, forecasting projected business; establishing targeted market share.
To conduct market research in order to identify market requirements of assigns HoReCa and Modern Trade consumer goods division of the company.
Managed 3 sales person including 4 merchandiser
Creates sales campaigns for developing relationships with customers and repeated sales.
Makes market analysis adapted to channels in order to create strategies and tactics for generating new profitable business.
Managed key accounts including Lulu, West zone, Sharja Coop, Union Coop.
Ensure all sales routes under his supervision have up to date route plans.
Ensure all customer data integrity is continually updated and correct.
Managed key accounts including, Jumeirah Group, UAE governments, Rixos Hotels, Intercontinental group, Fly Dubai, Dubai duty free, Al Raha beach Hotel, Dome, Gloria, catering companies etc
Ensure that all routes under his supervision have the correct quantity and mix of saleable product to service their outlets on a daily basis as per the company must stock list.
Responsible to ensure that outlets under his supervision meet the companies ’Picture of Success’ standards.
Attend trade meetings, industry conventions and representing company in trade exhibitions like SIAL (Abu Dhabi) and Gulf Food exhibition (Dubai)
Reaching the targets and goals set for assign territory
Increasing business opportunities through various routes to market
Responsible for the marketing of company products and services to the right market whether B2B.
Random Achievements:
*Successful Negotiations in previous role
*Successful Implementation of GPS controlled sales and logistics system
*90% listings of all new categories
Identifies marketing opportunities by identifying consumer requirements,
Closes new business deals by coordinating requirements, developing and negotiating contracts, integrating contract requirements with business operations.
Helps customer make selections by building customer confidence, offering suggestions and opinions. Assesses the needs of potential clients and provide them with the solution that best fits their business needs
Identifying key marketing opportunities for food equipment in HoReCa sector, creating new clients and maintaining existing clients.
Closes new HoReCa business deals by coordinating requirements, developing and negotiating contracts, integrating contract requirements with business operations.
Identify potential clients, and the decision makers within the client organization.
Maintained accurate records of all sales and prospecting activities including sales meeting, presentations, closed sales, and follow-up activities within their assigned territory.
Helps customer make selections by building customer confidence, offering suggestions and opinions. Assesses the needs of potential clients and provide them with the solution that best fits their business needs.
Acting as a contact between a company and its existing and potential markets
Random Achievements:
*Sales Growth of 15% in tough conditions
*Market share growth by 5%
Monitoring and arranging the distribution of promotional materials and coordinating the production of promotional materials for national tomato ketchup and other brands.
Provide distributors and customers in the region with information about new or improved products and services in order to improve sales in the region
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
Recommends product lines by identifying new product opportunities, product, packaging, service changes, surveying consumer needs and trends, tracking competitors
MBA (Marketing Management) - Bahria University Management Science Pakistan May 2012 GPA: 3.0 out of 4.
BBA (Marketing Management) - Bahria University Management Science Pakistan April 2011 GPA: 2.8 out of 4.