Assistant Manager - Mobile Data Segment
Mobilink
Total years of experience :21 years, 3 months
Specialist / Assistant Manager - Mobile Data Segment: (Mobilink Sep2015-Present)
• Responsible for achievement of Mobile internet segment growth, revenue and subscriber monthly annual targets through strategic tactics and market propositions
• Maintaining a balance between offer’s level pricing, uptake and subscriber base movement whilst tracking and analyzing performance of 2G & 3G related offers inclusive of bundle offers, Pay as you go traffic, content and OTT traffic to accomplish performance indicators in sync with growth goals and additional targets for both prepaid and postpaid segment
• Analyzing site-wise penetration and usage data for internet customers to identify and capitalized on untapped market segments to pursue growth and expansion in a profitable manners while coordinating with downstream channels for executing on-ground marketing activities
• Keeping close tabs on performance of assigned prepaid and postpaid portfolio through the interpretation of relevant primary and secondary data sets; aligning marketing strategy with market information and competitors prices and products while leveraging analytics to recommend improvements
• Conducting market research obtain insights from customers pertaining to brand perception and develop a better understanding of the drivers behind their need for a particular support strategic planning and decision making
• Performing pricing and segmentation profiling analysis; assuring that customers complaints are addressed in an amicable manner to the level of their satisfaction to maintain long term smooth working relation
• Tracking offers from competitors and assessing their impact on uptake, usage patter and churn rate; supervising micro-segmentation to reduce churn ratio thought data stimulation plans, social networking and product affinity
• Planning and executing BTL promotional campaigns with the intent to supporting trial generation and maximize customer engagement to accelerate the pace of growth and expansion
• Coordinating with internal teams at all stages of product development, launch and management. Leading and providing analytical support on all new mobile internet initiatives in building business cases and pricing proposals
• Daily Dashboard preparation, in order to give overview of segment performance to management
Business Analysis and Planning Specialist: Mobilink (Sep2014-Sep2015)
Analysis Responsibilities:
• Analysis and investigation of key Commercial KPIs (Usage, Revenue, Subscriber base, churn, ARPU, APPM etc)
• Pre-Post Offer Campaign analysis for Voice, SMS and Mobile internet segment
• Strategic thinking and analysis on competition moves
• Ad-hoc Analysis seasonality impact on overall company’s commercial KPIs
• Forecasting of GSM Revenue, Subscriber Base and Usage. Target setting of different commercial KPI’s.
• Variance Analysis of commercial KPIs in comparison with Budget
• Data Extraction from Business intelligence model. (Micro-strategy)
• High Value Customer Analysis:
o High ARPU customer analysis: Recharge, Revenue, Subscribers, Usage, Calls, Offers, Churn, Revivals and retention.
• Churn Analysis:
o Churn Analysis: Churn analysis through different perspectives (Tenure wise Churn, Segment wise Churn, Early life Churn, Quality of Sales, Revenue Loss, Dormancy, Reactivations).
Reporting Responsibilities:
• Responsible for Daily/Weekly/Monthly Management Reporting.
o Daily Subscriber base report (Postpaid and Prepaid).
o Weekly Management report covering all commercial aspects of company performance during the week
o Monthly Dashboards and Monthly closing.
• Propose, plan and implement innovative products to enrich VAS portfolio. End to end ownership of VAS Project roll-outs starting from scoping of new products/services & identification of potential service providers to handling service development and deployment through service providers and internal teams.
• Efficient and effective management of products/services via alignment of all stakeholders (VAS Planning, VAS operations, Revenue Assurance, Information Security, legal, Sales, Usability, Business Intelligence and Customers Service Division) Management of Content provisioning and other dimensions such as pricing, regulations etc. for remote and locally hosted services.
• Analysis of Business cases for VAS products, Revenue forecasting and Project effect realization.
VAS Projects:
1. 3G location Check
2. Football Quiz
3. Telenor LIVE service
4. Campaign with FMCG partners
5. Mobile Audio Drama
6. Cornetto Campaign with Talkshawk
Skill Set:
• Project Management, Teal lead role, Stake holder management, problem solving, good communication.
Budget and Process Officer (Commercial finance team): Telenor Pakistan (June 2010-March2013)
• Reporting of KPIs performance in comparison with Budget
• Reporting and variance analysis of OPEX related to Commercial division
• Daily, weekly and Monthly reporting and maintaining Dashboards
• Daily procure to pay operations that include:
o Finalizing and submission of monthly accruals to ‘Financial Closing and Reporting team, incorporating both manual and PO based accruals.
o Raising Purchase Requisitions (PRs) in Oracle ERP in accordance with agreed upon SLA.
o Preparing monthly KPI reports for invoices, PRs and accruals.
o Providing support to the Business Planning Operations Team as and when required -including Advances Settlement, Open PO closure, GRN entry.
o To act as a liaison point for external vendors & internal customers for the Commercial Finance team.
o Analysing and suggesting improvement and standardization of Procure to Pay Process.
o Maintaining real time logs for all Procure to Pay Processes.
Fundamental and technical analysis of securities.
Understanding and informing clients about the market trends.
Research Project (Monetary Transmission Mechanism).
Understanding the departmental working of field offices of State Bank of Pakistan.
Revenue Monitoring and controlling Reconciliation.
Generate Reconciliation Statements.
Reporting of errors and delays in receivable transactions.
Majors in: Portfolio Investment management Multinational Financial Management Investment banking Corporate and Commercial Banking Financial Management and Analysis Cost and Management Accounting
Finance Marketing HR Economics