Product and Market Development Manager
PRECISE Trading LLC.
Total years of experience :13 years, 7 months
• For the segments in new markets focusing on waterparks, other themeparks, other leisure destinations (Dubai Parks and Resorts, IMG World of Adventure, Atlantis, Wild Wadi, At The Top, Dubai Aquarium, Dubai Duty Free) and large retailers (Virgin Megastore, Hamleys, The Toy Store).
• Assist with managing the product development process from the concept phase to the post-launch analysis phase.
• Involvement in new product concept brainstorming meetings.
• Primary liaison with overseas vendors for Product Development from artwork to product specifications, sculpting, and sample approval.
• Negotiate pricing with oversees vendors.
• Ensure the accuracy of product and packaging samples and seek approvals required.
• Approves the final product photography and ensure that the catalog photography is accurate.
• Managing the entire product line life cycle from strategic planning to tactical activities
• Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
• Driving a solution set across development teams through market requirements, product contract, and positioning. Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
• Analyzing potential partner relationships for the product.
• Set up item number and other development information in item master while updating and maintaining it.
• Guarantees deadlines are met to obtain samples for tradeshows & licensor.
• Initiates collateral requests within the Creative Department and/or with outside service vendors.
• Works with Quality Compliance department regarding compliance issues.
Product Category Manager (01/05/2013 - To Date)
• Given control of more important brands for the organization
• Monitoring Stock Turn
• SKU count
• Seek new categories that will cover market gaps
• Making sure the margins are constantly maintained
• Determine the optimum distribution channel and secure maximum market share
• Create and maintain the business plan including pricing strategy
• Budgeting, Range Planning, Forecasting
• Procuring items and maintaining the inventory.
• Ensuring product launch plans are maintained and product availability is uninterrupted
• Create standard presentations and identifying USPs for demo scripts and sales pitches
• Ordering and re-ordering products according to the market and its situation
• Creating reports through various SQL queries to assist Sales, Supply Chain, Finance, and Marketing
• Customer handling
• Contracts
• (As well as below tasks)
Category Management Assistant (31/01/2011 - 30/04/2013)
• Categorising all the products
• Calculating prices for each item
• Making sales and purchase orders for customers and suppliers
• Transferring and doing splits of new delivery among all the subsidiaries
• Helping in range planning and forecasting for new financial year
• Regular interaction between different departments of the company
• Planogram
• Merchandizing
Bachelor in Business Administration (BBA) Major in Finance
A'Level, completed successfully, achieving 1B and 3 Cs. Modules completed in A 'Levels (UK): Mathematics, Biology, Chemistry and Physics.
O'Level, completed successfully, achieving 4As and 3Bs. Modules Completed in O'Level (UK): Mathematics, Chemistry, Biology, Physics, English, Information Technology and Environmental management