Sales and Marketing Engineer
Water Technology LLC
Total years of experience :14 years, 8 months
• Handling the sales of Water Treatment Solutions and projects implementation for General HVAC products, Ventilation Systems, Grey Water, RO, STP, Filtration Systems, Cooling Water Systems, Transfer Pumps, Booster Pumps, Butterfly valves, Ball Valves, Diaphragm Valves, Globe Valves
• Visiting the prospective Industrial Sectors (Oil and Gas, Steel, Cement), EPC’s, Contractors and MEP Consultants to offer and market company products
• Visiting the sites for the installation of equipment’s and assuring their proper handling
• Negotiation with the clients and solving their problems on site
• Making presentations on different products for the company and presenting them to clients
Involved in the technical sales as well as in making marketing plans and performing marketing research for new territories in order to gain more market share worldwide
• Handled company’s portfolio including Bearings, Pumps, Valves, Oil Seals, Gear Boxes, LM Guides and other Automotive accessories
• Handled countries like UAE, Qatar, Pakistan and Bangladesh for Automotive Section of company
• Achieved a target of USD 8.75 M in 2014 and USD 4.25 till July 2015
• Dealt with major OEM’s and MRO clients in designated territories especially in Steel, Chemical, Cement, Petro chemical, Oil and Gas etc
• Visited more than 40 MRO clients within UAE, Qatar and more than 50 OEM’s and 30 Process Industry clients in Pakistan
• Visited clients in Oil and Gas, Cement, Textile, Steel, Sugar and Power Generation sector
• Formulated marketing plans for my territories and have formulated business plan for 2015-2016
• Trained the sales team to learn the marketing techniques
• Involved in quotation making, analyzing the trends of sales, customer profiles, sales analysis, customer performance, replenishment of stock, product wise sales comparison etc.
• Slow moving items analysis and their sales strategy
• Complete command on in-house ERP and CRM software- Base CRM
• Followed up with the logistics and purchase department for in-time availability of product
ASSISTANT MANAGER, COMMERCIAL, SUPARCO April 2010- Sep 2013
Marketing & Sales Department:
Worked as a part of busy sales team, involved in annual & quarterly tactical planning, scheduling & market research. Responsible for ensuring that promotional activity is targeted, effective in attracting potential customers.
• Planning & implementation of marketing activities across all online & offline channels
• Setting up new marking strategies
• Logging and progressing all new leads / potential sales enquiries
• Writing new marketing material & website content
• Making sales calls and handling enquiries from potential customers
• Involved in the online, web and email marketing campaigns
• Analyze and produce reports on data provided by customers
• Campaign tracking, measurement, evaluation and reporting on all activity
• Coordinating company representation at relevant conferences and exhibitions
• Monitoring and optimizing key internet search engine campaigns
• Liaising with strategic partners, internal stakeholders and key customers
• Developing a marketing team to implement strategy & delivering on objectives
• Design, implement & facilitate an effective local & national marketing strategy
• Carrying out effective research & intelligence into competitor products & other trends
• Constantly improving business development activities
• Overseeing and managing financial budgets
• Manage daily activities with PR and marketing communications agencies
• Develop partnerships & relationships with third parties to meet strategic objectives
• Identifying key marketing opportunities
• Making sure that campaigns run to deadline and on budget
• Budget setting and control, including measurement and return on investment
• Management of sponsorships for conferences and events
• Monitoring & reporting to senior managers on the effectiveness of strategies/campaigns
• Setting the scope, implementation, management & review of marketing campaigns
Procurement Department:
• Worked for commercial department and handled Supply Chain activities
• Job involved right from conversion of Purchase requisition to order, follow up of material and payment realization of vendor
• Preparation of Specific Vendor list for the approval of the client
• Preparation of Specific Procurement and Subcontract Procedure for approval of the client
• Pre-qualification of the Potential Suppliers not appearing in the Approved Vendor List
• Compiling of Bid packages and issue Request for Quotation (RFQ)
• Receiving of bids and preparation of commercial bid summary to arrive at a Purchasing strategy
• Arrange Pre-award technical meetings involving the Engineering, Project Manager and Supplier representatives to freeze the technical requirement
• Conduct price and commercial negotiation to optimize the purchases within the budgeted amount
• Expedite the Consultant for the timely review, approval and return of engineering data submitted in order to initiate the manufacturing process by the supplier
• Appointing Third Party Inspection, Expediting and Clearing and Forwarding agencies Technical discussions with suppliers
• Implementation of sourcing strategies that are beneficial for the organization in order to emphasize more on the core competence and business needs
• Following design check, procurement, planning and execution of Engineering works
• Coordinating directly with different suppliers, local and foreign and have optimized the supplier base
• Responsible for procurement as well as inventory management
• Responsible for procurement of machines as well as raw materials
Engineering & Design Department:
• Worked for Engineering and Design Dept as a design engineer
• Responsible for designing of new parts or modifying existing ones
➢ Trainee Engineer, gatron Industries Pakistan Feb 2010 - April 2010
• Worked for Polycondensation Department
• Responsibilities included working and maintenance of mechanical equipment's
➢ Winter 2008 - Pakistan State Oil (Internship)
• Interned in Marketing department
• Led Auto Car Wash team to initiate and formulate a market-driven strategy
• Enhance sales of Auto Car Wash
• Conducted market research to analyze drawbacks of PSO Auto Car Wash
➢ Summer 2008- Pakistan International Airlines (Internship)
• Worked at Engine Overhaul Shop, Component Overhaul Shop, Pneumatic Overhaul Shop and Boeing & Airbus Line Maintenance Hangers
MBA in Industrial Management (Majors in Marketing and Supply Chain Management) Institute of Business Management, Karachi Elective Courses: • ERP Systems, Design and Implementation • Procurement and Inventory Management • Strategic Supply Chain Management 3.1 GPA 2013 RECENT ACADEMIC PROJECTS • Hands on experience of working on ERP software "DBA Manufacturing" and execution of complete supply chain cycle • Made a report on current ERP in Suparco with future recommendations • Developed a supply chain strategy for launching a new biscuit company • Prepared a report on the sourcing strategies of different Automobile sectors of Pakistan • Made a Marketing Strategy for Mazaa Pakistan Beverages • Handled Competition Analysis of Arts Institutes of Pakistan for Marketing Management Course COMPUTATIONAL SKILLS • DBA Manufacturing (ERP) • Oracle • Certified courses in Pro-E Wildfire, ANSYS and AutoCAD • Good knowledge of MS Word, Excel, PowerPoint
Bachelors of Engineering NED University of Engineering and Technology, Karachi Field: • Mechanical Engineering 1st Division 2009
DJ Sind Government Science College, Karachi Field: • Pre-Engineering A-1 Grade, 81% 2005