Feed Sales Manager
AL DAHRA AGRICULTURE
Total years of experience :14 years, 11 Months
Ass. Manager Business Development - Al Dahra Agriculture LLC (Apr-2015-present)
• Getting the market information and updating to the Group RSM-GCC to set the price & promotion
• Identifying market potential to establish new account, achieve set budgets in Feed Division
• Regular market visits with sales team to boost sales as well as company margin
• Focusing on Dairy as well as Trading Customers to move slow moving items to increase margin
• Develop sales tools and collateral, as well as formulating the product strategy and roadmap
• Regular Sales analysis and reporting to Group RSM-GCC as well as Global COO
Some Key Customer Supervising:
• Marmum Dairy UAE, Al Ain Dairy UAE, National Dairy UAE, Al Rawabi Dairy UAE, Arabian Horse Bahrain, Al Nafea National Livestock Kuwait, Emirates Industry for Camel Milk UAE, Fujairah Feed UAE, Golden Star Jordan, National Feed & Flour UAE, Emirates Farm UAE, Grand Mills PJSC, Kuwait Flour Mill Kuwait, National Livestock Boar Sri Lanka and so many other local as well as International customers
Accomplishments
Successful added 15 Prime Account in my circle as well as activate existing customers
Increase company margin by 4% by adding more SKUs and by supporting sales team to introducing Feed Commodities to existing as well as new account.
Increase sale volume up to 1, 500 Metric Ton (MT)/month with turnover AED Three (3) Million/month
Handling more than 22 staff and Successfully achieved AED Sixty (60) Million turnover/year with 50K MT
• Handled company’s premium customers and looking after the day to day activities
• Identifying market potential to establish new account, achieve sales target, etc.
• Identify customers potential thereby increasing sales by introducing new SKUs
• Regularly monitor to evaluate pricing and contracts with the customers
• To collect payments in cheques according to credit terms agreed by both the parties.
• To interact with Executive Chef, purchase manager and section supervisor.
• To have a regular visit for the entire designated customer and continuous monitoring of the sales performance & providing timely feedback to the management.
Accomplishments
Activate 25 valuable existing customers in my customer list
Increased average (8) SKUs per customer to boost sales as well as margin
Increased average sales from AED 450, 000 to AED 900, 000 with a record sales AED 1.4 million/pm
Increased company margin by introducing Dairy, Sea Food, Bakery and Egg SKUs
Handled 67 Customers include Hotels, Arabic & Non-Arabic restaurants, Fast Food restaurants and Bakery
• Maintain relationships with existing clients as well as bring new customers
• Responsible for the sales, keep in touch with clients through phone calls, emails and in person.
• To interact with various communities of HORECA (3-5-star Hotels, Catering/Kitchens of Dubai and Northern Emirates) and businesses owners to build relationships and introduce new SKUs
• Responsible for attending customers complaints and providing them with valuable feedback
• Achieve sales volume, revenue and profitability goals
• To collect payments in cheques according to credit terms agreed by both parties.
Some Key Customer Handling:
HORECA: Grand Hyatt, Sheraton, Kempinski, Movenpick, Arabian Courtyard, Ramada, Grand Millennium, Hilton Group, One & only The Palm, Dusit Thani, Ajman Sarai, Starbucks coffee, Filli Café, EKFC Catering, as well as 30 more major Hotels, Ship chandlers, Restaurants.
Accomplishments
Successfully launch unique item “Humidity and Bacterial control filters” to various 3-5-star Hotels
While in Food Service, brought 22 new customers in Catering/Kitchens with Volume of AED 600, 000
Brought 10 customers in Bakery section (Modern Bakery, Jadeed Bakery, Golden Loaf, Khayyam Bakery and Baniyas Bakery) and added AED 400, 000 additionally to my sales volume
with specialization in Sales & Marketing