Area Sales Manager - Food Service Division
IFFCO-Pure Food Company
Total years of experience :21 years, 1 Months
Handling all related sales and operation of food service in Eastern Province. Targeting HoReCa channel, Hotels, Rest, Catering and Factories.Managing a team of 4.
Controlling contracts and BDA's, acheiving targets, collection plans and monthly prmotion kits.
Brands dealing with:
Noor Sun Flower oil, Alfa Corn oil, Rahma Olive oil, Tiffany Biscuits and cookies, Tiffany Ketcup, Noor Mayo, Shamma Spices and many others.
➢ Managing Marketing and Sales operation through MENA and accountable for bottom line/top line growth.
➢ Ensure achievement of in market sales budget by size and segment.
➢ Following up, manage and coordinate current distributors in the existing countries and look for new distributors in new countries.
➢ Developing, implementing and monitoring sales targets by customer/distributor and analyzing monthly performance and take the corrective action when ever required.
➢ Providing a professional and excellent level of customer service with existing and new customers.
➢ Leading team of sales operation and logistics, motivating and enhancing them to acieve the set budgets and insure all orders are delivered with the right time and as committed to clients.
➢ Dealing with international market leader companies (Aramco, Sabik, Unilever, Nestle, Pepsi INL., Coca Cola, Burger King, KFC, etc) and responsible of preparing and submitting Contracts, BDA's and yearly sales value and volumes.
➢ Dealing with HORECA channel (Hotels, restaurants, catering etc.)
➢ Deliver positive feedback, Employee Rewards and Customer Recognitions to employee
➢ Participating in exhibitions and events such as Gulf Food-Dubai 2009.
Achievements:
• Planning and launching the DOUBLE WALL CUP (Air insulated) in KSA and Middle East.
• Achieve a number of 12, 000 cases vs. 9, 000 cases monthly target.
➢ Handling HORECA channel, Marketing & Events and all related action and activities in which can support and develop the distributor Sales Targets.
➢ Builds and maintains relationships with key On Premise partners with assigned area
➢ Write orders subject to approval by company. Investigate and resolve customer complaints in accordance with company policy.
➢ Prepare and submit regular reports on activities, sales volume and expenses
➢ Keep information on competitive products, promotional matter, sales techniques, pricing and marketing policies. Inform company of competitive activity and conditions that would affect company interests.
➢ Work with Red Bull reps in accounts to develop positioned supplier relationships and strengthen market presence.
➢ Communicates strategies to team in an effective manner
➢ Reporting to the Brand Manager Daily, Monthly & Annual Sales Targets, Events and Activities scheduled as per the annual Agenda.
➢ Opening new account and setting all agreements and BDA's..
➢ Setting annual plan for existing customer list in terms of Sales, Events, Activities and visibility.
➢ Check and maintain visibility, POS Material and plan future placements.
➢ Attending and Participating in RED BULL College Sessions.
Achievements:
• Managed execution of RED BULL F1 Simulator in Western Region and assigned to plan placing in multi functional prime locations trough the region.
• Achieve company maximum number of in house events in On premise accounts (FIFA Tournament, Sudoku, X Fighter live podcasting from Barcelona Spain)
• Achieve Highest number of monthly new customers (32 New Account), and over target accordingly (%116) May, June, July & August.
➢ Managing, directing and motivating the sales team in order to achieve the overall corporate sales objectives.
➢ Train and control Merchandising and Sales plans set by company and ensuring the maximum and best implementation.
➢ Follow up for all key accounts stores
➢ Managing and handling all day to day operations ensuring high quality service and customer satisfaction, also in charge of advertising and promotions
➢ Ensure actual placement of temporary and permanent point of sale material within the retail account.
➢ Create and implementing reports showing Sales %, install %, adherence, and attendance etc
➢ Activities and accomplishments of 8 team members.
➢ Increasing numerical distribution and look for potential new clients on the route
➢ Implementing Red Bull merchandising standards.
➢ Providing positive feedback for team members by having them chart their results on a daily basis in the sales room.
➢ Reviewing the Client Record Cards with each Market Developer.
➢ Split target by sales Rep. according to SMART system.
➢ Stock control.
➢ Collections and outstanding reports and follow up.
Achievements:
➢ Accomplish and achieve the highest score in the Kingdom in implementing the CASTLE PROJECT which has been trained and developed by Global Marketing and Red Bull Intl.
Establish a friendly and professional relationship with all clients based on trust and good will.
Product Rotation according to FIFO& LIFO system.
Merchandising: Maintaining and creating all IPP's in every single outlet.
Increasing sales horizontally and vertically.
Ensure vertical and horizontal distribution.
Contracts and BDA’s implementation.
Achieving company goals, targets & objectives.
Stock control.
Collections follow up.
Key Accounts Sales Executive
Gillette Division
Al-Naghi Group
Job Description: ➢ Handling all the sales for big stores, selling Gillette, Duracell, oral-b, and Braun products
➢ Keep track of customers' needs
➢ Scheduling, organizing and planning for the market
➢ Implementing all agreement, contracts and BDA's.
➢ Follow up with clients regarding their payments
➢ Be part of a team. Support the identification and implementation of improved streamlined processes that keep our business moving
➢ Manage the flow of raw materials, packaging and finished product through the supply chain
➢ Develop strategic selling concepts and activities, and consult with customers to grow our business
➢ Create the vision and deploy plans to build innovative brands which delight consumers and build our business
Applied Science University - Amman, Jordan Bachelor Degree in Marketing 2004
American university of Asia Affiliated to Houston Clearlake - USA Sharjah College Diploma of Management Information Systems 1999
Manarat Al Sharqia School Khobar-Saudi Arabia 1997