Musana Tulleimat, Sales and Marketing Manager - Commodity

Musana Tulleimat

Sales and Marketing Manager - Commodity

Outokumpu Armetal Stainless Pipe Co.

Location
Saudi Arabia - Dammam
Education
Master's degree, Mechanical Engineering & Production Technology
Experience
29 years, 9 months

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Work Experience

Total years of experience :29 years, 9 months

Sales and Marketing Manager - Commodity at Outokumpu Armetal Stainless Pipe Co.
  • Saudi Arabia - Riyadh
  • My current job since June 2013

EFW Stainless Steel Pipes Industry in Riyadh

Sales & Marketing Manager at the largest European Stainless Steel Manufacturer Outokumpu www.outokumpu.com & www.outokumpu-armetal.com, and the leading manufacturer of EFW Stainless Steel Pipes including Service Pickling for Gas, Petrochemicals and Water Transmission and also of Ornamental Stainless Steel Products such as Tubes rectangular & Square Tubes, Sheets and Plates based in Riyadh. See Supplement.

Main Contributions & Achievements

 Framing Sales and Marketing plans, guidelines, policies and short-term strategies as well as setting goals and objectives.

 Followed by Identifying, researching, evaluating, and pursuing business development opportunities that will contribute to the organization’ Business Targets.

 Maintaining a consistent, profitable growth in sales revenue through positive planning, deployment and management of sales personnel and action plan in order to improve short- and long-term sales and earning within the set target objectives.

 Achieving maximum customer retention, Satisfaction and creating long term relationship by establishing Strategic Account Planning and interactive communication with key personnel.

 Maintaining and Expanding long lasting and Strategic business relationships with key-Customers validating their ongoing demand and growth.

 Meeting marketing and sales financial objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, initiating corrective actions.

 Understanding of sustainable Business development as a business Strategy concerning the initiating of Growth Opportunity, brand positioning in term of creating an identity, expansion in Capacity and in market share, building partnership and the way how to service.

REPORTING STRUCTURE

Direct Management Managing Director
Reporting to me 3 Area Sales Managers, 6 Sales Engineers and 3 Sales Coordinators.

BUSINESS DIMENSIONS

2016 Revenue
Around 200, 000, 000 SR

Past 3 Years Sales Growth

Job commenced at Outokumpu-Armetal Stainless Pipe Co. in June 2013
Sales Growth in 2015 = 115% vs. 2014 Actual Sales
Sales Growth in 2015 = 107% vs. 2014 Sales Budget

Sales Growth in 2015 = 095% vs. 2015 Sales Budget

Sales Growth in 2014 = 176% vs. 2013 Actual Sales
Sales Growth in 2014 = 131% vs. 2013 Sales Budget
Sales Growth in 2014 = 112% vs. 2014 Sales Budget

Achievements and Accountability

The turnover in 2014 declaring Achievement of

176% vs. actual Sales of 2013 or 131% vs. 2013 budget and 112% Achievement vs. 2014 budget.

GCC experience
My GCC experience with GCC industrial or manufacturing Companies in steel Sector was as common practice in this Field mainly thru Retailers and Distributors located in the concerning Delivery Destination, who were qualified as approved vendor of our Products after we have submitted our technical Compliance with Customer or Consultant requirements.

Commercial / Tender Manager. at Group Five Pipe Saudi
  • Saudi Arabia - Dammam
  • June 2007 to May 2013

H-SAW Steel Pipes Industry in Dammam
Sales & Marketing Manager promoted to Commercial Manager responsible for Project Management such as:

1. Material & planning,
2. Sales & marketing,
3. Business Analyzing,
4. Business Development,
5. Tendering & Contract Negotiation,
6. Technical Service and
7. Logistic & Coordination.

at Group Five Pipe Saudi in Dammam, the leading manufacturer of Large Diameter Spiral
welded steel Pipe for Water & Crude Oil Transmission, Vessels, Tanks and Piling Pipes.

Group Five Pipe Saudi is a Subsidiary of Abdel Hadi Abdullah Alqahtani Group based in Dammam. See more under (www.ahqsons.com/groupfps.htm). See Supplement.

Sales Growth

The Revenue in 2006 was around 28 million. By end of 2012 reached 492, 000, 000 SR Annual Sales by gradually improved Net profit till it has exceeded 23%.

Main Contribution & Achievements

Foundation of Structure

 Establishment of functioning Sales & marketing & Project Management Dept. including Tech. Service Support with motivated Staff and clear Job description and ranking.

 Achievement of business results thru Development of Sales & Marketing Strategy in terms of:

Mission,
Marketing Objectives,
Financial Objectives,
Target Markets,
Marketing Mix,
Marketing Research &
Merger and Acquisition Integration.

On the basis of

Product, Price, Place, Promotion & Prediction.
Cost, Communication, Competition &
Customer’s Availability, Acceptance & Awareness &

Excellent Technical Background in Metallurgical Engineering, Intr. Steel Standards, Chemical Compositions and Mechanical Properties of Metals and related Lab Tests.

Improving the production Process, the Yield, the Mill Free Capacity and Standardizing the Operating Procedures.

in the light of

Situation Analysis , Market Demographics, Needs, Trends & Market Growth

SWOT Analysis
Strengths, Weaknesses, Opportunities & Threats.

SMART Objectives
Specific Measurable, Achievable, Realistic & Time scaled.

My Contribution in Customer Service Excellence "Charter Mark"

 My Commitment to attract Customer and to maintain customer service excellence as accreditation and independent validation of achievement reflecting the real Company Image.

On the Basis of

Adaptation of Quality Management System,
Providing of Technical Service Support,

Monitoring the Overhead and Production Costs (variable and fixed),

Working out and Implementing of Sales Pricing Structure &
Dealing with secured Delivery & Payment Conditions.

that has contributed to

Obtaining and developing direct or indirect strategic multinational partnerships inland and abroad thru own Prequalification or of major potential Customers to gain sustainable Improvement in Revenue and profit margin, Cash Inflow & Outflow.

 Excellent Experience and Success in Tendering and Contract Management of Several major pipeline Projects of around 3.2 Billion during 6.5 years as well as in obtaining Projects thru EPC Contractors of around 800 million partially including Delivery DDP Job Site such as:

Project 01 : Manifa & Khurais
Customer : Saudi Aramco
Application : Crude Oil
Period : 2007-2008
Value : SAR 230, 828, 783

Project 02 : Cross Country & Karan
Customer : Saudi Aramco
Application : Crude Oil & Gas
Period : 2009-2010
Value : SAR 335, 092, 500

Project 03 : 402km Ras Al Khair - Riyadh Water Transmission System Package II
Customer : SWCC
Period : 2010-2011
Value : SAR 977, 023, 921

Project 04 : 210km Taif-Baha Water Transmission System
Customer : SWCC
Period : 2011-2012
Value : SAR 170, 000, 001

Project 05 : 100km Pipeline Strategic Water Storage / Recovery Project in Liwa
Customer : ADWEA Abu Dhabi
Period : 2011-2012
Value : SAR 46, 948, 694

Project 06 : 87km Pipeline Fujairah Water Distribution Project
Customer : TRANSCO Abu Dhabi
Period : 2012-2013
Value : SAR 40, 748, 180

Project 07 : 602km Yanbu-Madina Water Transmission System Phase 3
Customer : SWCC
Period : 2012-2014
Value : SAR 893, 664, 000

Education

Master's degree, Mechanical Engineering & Production Technology
  • at TU Munich and University Kaiserslautern/Germany
  • July 2002

Master's Degree in Economical (Industrial) Engineering. Major: Mechanical Engineering & Production Technology at the University of Kaiserslautern/Germany. Compulsory Subjects: • Management & Control, • Sales & Marketing, • Financing & Investment, • Quality Management, • Procurements Management, • Production Technology, • Production planning & Control, • Project work, • Ergonomics and others Optional Subjects: • Programming Application for internet, • Presentation Technique, • Conversation Technique and others Courses attended • Organizing and Managing your Sales Team. • Team Work for Customer Delight. • ISO 9001:2008 Quality Management System & EHS • API, ASTM and ASME Standards

Specialties & Skills

Technical Sales
Project Management
Tender Management
Project Bidding
Sales and Marketing
Microsoft Office Microsoft Projects, AutoCAD

Languages

English
Expert
German
Expert
Arabic
Expert

Training and Certifications

Organizing and Managing your Sales Team (Training)
Training Institute:
IHK
Date Attended:
May 2006
Team Work for Customer Delight. (Training)
Training Institute:
IHK
Date Attended:
August 2007
Quality Management System (Training)
Training Institute:
TÜV Germany
Date Attended:
September 2010

Hobbies

  • Cultures,Traditions, Traveling and Tourism.