Retail Head
Butlers
Total des années d'expérience :21 years, 1 Mois
Major Accomplishments:
Graduated from Marketing Manager - Retail to Head of Retail during tenure with the organization
Played key role in launch of brand for retail market - Butlers Laundry Express, Call Centre 800-BUTLERS including Pick & Drop service with Delivery Girls, first time in Dubai
Instrumental in launch of Mobile App for android and IOS enabling customers to book & track orders in interactive way
Key Deliverables:
Define/ implement strategies for retaining/ enhancing existing market share across the assigned territory
Prepared business forecasts based on evaluated market trends and other organizational financial parameters
Collaborate with advertising agencies in designing/ implementing innovative marketing campaigns
Enhance business/ revenue generation by setting up co-branding & tie-ups with housekeeping companies & gyms
Set up/ maintain Go-Green' Paper-less operation
Evaluate team performance and render productivity enhancement feedback. Organize training sessions for team members based on identified training needs
Major Accomplishments:
Graduated from Sr. Marketing Executive to Marketing Manager, Regional Marketing Manager and subsequently to General Manager Marketing during tenure with the organization
Played key role in registering the company in Malaysia and starting operations in Jun 2013
Recipient of Brand of the Year Award 2009 - 2012 (from Government of Pakistan) as a Best Brand in dry cleaning industry of Pakistan
Co-branded with; M/s. Junaid Jamshed & M/s. Bonanza Garments, best designer clothing in Pakistan, boosting the category of ‘Kurta’ (collarless shirt) as 16% growth in sales
Launched ‘Free pickup & delivery’ of garments from the doorstep of customers leading to enhanced daily booking pieces of by 19%
Instrumental in restructuring the brand on completing 60-years leading to sales growth by 8%
Visited Dubai in Oct 2011 & Malaysia in Mar 2012 for market survey & business expansion
Key Deliverables:
Spearheaded day to day operations across 41 outlets countrywide (22 in Karachi, 9 in Islamabad, 8 in Lahore & 2 in Peshawar) for accomplishing revenue of $2.3 Million
Managed corporate marketing and communications’ functions through agency management, print, social & electronic media as well as PR campaigns
Developed web portal to transform intranet into a dynamic website
Managed International & corporate clients like Pearl Continental Hotel Karachi, Hotel Marriott Karachi, Hilton Pharma (Pvt) Ltd., Axact Pakistan, IFFCO Pakistan (Pvt) Ltd., Junaid Jamshed (Pvt) Ltd., Karachi Club & Karachi Gymkhana
Major Accomplishments:
Successfully listed the agency in Top 10 agencies of Pakistan. Featured in Synergyzer Magazine Jun 2007 edition
Acknowledged for efficiently planning/ implementing the longest Advertisement Wall in Karachi measured as 465 running ft. Featured in various newspapers and magazines
Key Deliverables:
Led a team of 7 members including Production Manager, Graphic Designer, Media Buyer & Corporate Account Managers in managing annual revenue $0.46 Million
Managed events & exhibitions as a team leader. Evaluated revenue potential and identified new business opportunities
Functioned as official Event Partner of ‘My Karachi’ 2006 & 2007 by Karachi Chamber of Commerce & Industry leading to significant enhancement in client list
Identified/ developed new streams for revenue growth and maintained relationships with customers to acquire repeat & referral business
Enhanced client satisfaction by effectively resolving reported issues and providing superior service quality
Developed marketing campaigns for various B2B & B2C clients in coordination with electronic media
• Assist Marketing Manager in execution of marketing plans.
• Prepare International Sales Report on Ms-Excel and Focus (accounting Software) on daily basis.
• Assist Product Manager in product development.
• Company & Product registration in Sudan, Ghana, Uganda, Yemen & Sri Lanka.
• 6-times awarded as ‘Employee of the Month’.
• Got ‘Best Attendance’ Award.
• Managed promotional activities.
• Worked as a ‘M.R.’ of ISO 9001-2000 cell.
Got Personality of the year Award and highest marks in major subjects
Obtained 100% marks in Accounts and distinction in other subjects