Senior Account Manager
Memac Ogilvy & Mather
Total years of experience :16 years, 9 months
Clients: Coca Cola: Coke Zero, Fanta & Sprite
Unilver: Comfort & Ponds
Kraft: Tang & Toblerone
The Commercial Bank of Qatar
- Strategic development, management and execution of award winning and full-fledged digital campaigns:
Sprite Min Al Akhir
http://www.minalakhir.com
Sprite Cricket Stars
(Dubai Lynx Awards 2012: 2 Grand Prixs and 1 Gold)
(http://www.dubailynx.com/winners/2012/promo/)
Fanta Chase 3D Projection
(http://www.youtube.com/watch?v=e2DIU8qB9V0)
- Manage day-to-day task of projects from start to finish
- Identify and manage project dependencies and critical paths
- Coordinate and lead on project strategies, executions and timely delivery
- Manage project resource allocation and delegate tasks to appropriate team members
- Improve on creative outcomes though constructive feedback and use of integrated marketing channels when need be
- Develop and grow client business through solid relationship management and originating proactive initiatives
Clients: Samsung, Masdar, Abu Dhabi Islamic Bank & Dubai Holding
- Received and evaluated client’s scope of work/products & services and advised on optimal communication/promotional strategies that deliver on their advertising needs
- Developed, nurtured and executed sound advertising and integrated marketing campaigns (for traditional print and digital electronic media) within a strategic framework and timely manner: Internal Sustainability Campaign, Green Banking, British Museum’s Word into Art and Earth Hour 08/09
- Gained account knowledge and understanding of the brand purpose for each assigned account
- Became resource expert for accounts by maintaining account archive, prioritizing responsibilities, leading and coordinating cross functional teams, managing estimates and billing records
- Developed in-depth understanding of competitive reports and industry trends specifically Digital and New Media
- Utilized agency planners and planning tools (HumanKind) to initiate growth in existing business: Personal Finance Campaign, Banking Closer to You and Women Banking
- Developed strong client relationships as well as relationships within agency and across departments
- Helped identify and was heavily involved in pitches and new businesses: ADIB, Masdar and TDIC
Bachelor of Business Administration-Advertising & Marketing Communication - Graduated on: June 30th 2007 Projects Completed: - Integrated Marketing Campaign for Soya Plus, Lebanon (92/100) - Market Study for Waterlemon ABC Achrafieh, Lebanon (90/100) - Marketing Analysis for Biotherm Homme L’Oreal, Lebanon (90/100) - Market Entry Strategies for International Markets (95/100) - Marketing Research Concerning Lebanese People’s Perceptions towards Advertising Campaigns (100/100)