Nalisha Carrasco, Marketing and PR Executive

Nalisha Carrasco

Marketing and PR Executive

Vodafone Essar Telecom

Location
India
Education
Master's degree, Psychology
Experience
12 years, 10 months

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Work Experience

Total years of experience :12 years, 10 months

Marketing and PR Executive at Vodafone Essar Telecom
  • India
  • My current job since June 2012

2) Vodafone Essar Telecom, Goa, India: Marketing and PR Executive - June 2012 - Present \n \nRole & Responsibilities: ❖ Oversee the development and implementation of the company marketing plan and associated activities \n❖ Work with local third party partners, including local media, and maintain professional working relationships with local official bodies \n❖ Ensure an accurate and constantly expanding comprehensive media and marketing contact management system relevant to the target audiences of the company \n❖ Work closely across all departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required \n❖ Manage and control marketing budgets by using resources effectively \n❖ Develop and own promotional activities, marketing channels and the production of marketing materials for specific events \n❖ Implement PR campaigns to celebrate successes and awards and the promotion of products \n❖ Respond to media enquiries when approached for comments and/or reports \n❖ Communicate with internal Event Managers on all aspects of specific event organization and promotion \n \n❖ Maintaining and developing the company database \n \n❖ Managing and controlling all social media channels and keeping them updated \n \n❖ Designing and executing regional consumer-focused brand campaigns through earned channels \n \n❖ Creating new opportunities to generate excitement and affinity to the brand \n \n❖ Create new business tie-ups and partners \n \n❖ Liaise and coordinate with the advertising agencies and media companies \n \n❖ Overlook all press releases and maintain a constant supply of articles for the media partners \n \n❖ Engaging key audiences in our brand stories - including owners & employees

Guest Relations at Vivanta By Taj Fort Aguada
  • India
  • June 2011 to June 2012

 Inspire and lead front office team to ensure guests receive prompt, cordial attention and personal recognition \n Supervise, direct and support Reception, Concierge, Guest Relations, Business Centre, Operators and Travel Desk teams . \n Conduct daily accommodation meetings and provides inputs pertaining to the guest’s needs \n Maintain appropriate standards of conduct, dress, hygiene, uniforms, appearance and posture of departmental colleagues \n To ensure regulars & VIPs are known and receive special attention and recognition \n Approve upgrades and special amenities \n Deal with guest challenges and provide problem solution and device service recovery if deemed necessary. \n Be involved in all matters affecting guest service and hotel operations & respond to guest needs and resolves any issues that may arise; \n Handling groups from the leisure, conferences, events and wedding segment. \n Maintain and adhere to all company brand standards and codes of conduct \n Integrate as an effective team player with all other departments to ensure promised services are met. \n Acting as a liaison between the various departments in the hotel \n Liaise with key operational department heads to ensure operational efficiencies and revenue generation opportunities.

Education

Master's degree, Psychology
  • at Nirmala's Institute Of Education
  • July 2013

❖ PGDM in Psychology (Guidance And Counselling): Completed in the year 2013 securing a 1st Class
Nirmala's Institute Of Education, Panaji -Goa (2012-2013)

Bachelor's degree, Mass Communication And Videography
  • at St. Xavier's College
  • January 2011

❖ B.A in Mass Communication And Videography: Completed in the year 2011 securing a distinction.
St. Xavier's College, Mapusa, Goa (2008-2011)

High school or equivalent,
  • at St. Xavier's Higher Secondary School
  • January 2008

St. Xavier's Higher Secondary School, Mapusa Goa (2006-2008)

High school or equivalent,
  • at St. Francis Xavier's High School
  • January 2006

❖ SSC: Completed in the year 2006 securing a First Class
St. Francis Xavier's High School, Mapusa Goa

Specialties & Skills

Adobe Photoshop
Communication Skills
Marketing
Media 100
Public Relations
ADOBE PHOTOSHOP
ADOBE PREMIERE
AND MARKETING
BUDGETS
DREAMWEAVER
MENTORING
MS OFFICE
OPERATIONS
PHOTOSHOP
PREMIERE

Languages

Hindi
Expert
Marathi
Expert
English
Expert
French
Expert