Narjis Batool Kazmi, Senior Executive - Marketing

Narjis Batool Kazmi

Senior Executive - Marketing

Pegasus Consultancy (Pvt.) Ltd. (Karachi, Pakistan)

Location
Pakistan - Karachi
Education
Master's degree, Arts
Experience
18 years, 3 months

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Work Experience

Total years of experience :18 years, 3 months

Senior Executive - Marketing at Pegasus Consultancy (Pvt.) Ltd. (Karachi, Pakistan)
  • Pakistan - Karachi
  • September 1998 to December 2013

October 2008 - April 2010
Pegasus Consultancy (Pvt.) Ltd. (Karachi, Pakistan)
Leading Event Management Company of Pakistan

Senior Executive - Marketing
Scope of Responsibilities
- Project Incharge of EXPO Pakistan 2007/2008/2009 Exhibitions (The largest showcase of Pakistani Products) for International Marketing Organized by Trade Development Authority Pakistan (TDAP) Managed by Pegasus Consultancy.
- Coordinating with the Trade Development Authority Pakistan for the delegations updates.
- Coordinating with the Security Planners to ensure the Foreign Delegates Security
- Dealing with the International & Local buyers for their presence in Expo Pakistan.
- Corresponding & Sending Invitations to the International retail stores CEO's & Procurement heads and leading International Association/Chambers along with their members
- Corresponding with the all foreign mission of Pakistan for the visa assistance of all Delegations/Buyers and Foreign Chambers and Association.
- Manage all the flights and hotel reservation of foreign delegates.
- Visiting International Events to promote the events organized the company
- Corresponding with the relevant department to develop & update the official show website
- Overseeing the design and managing the production of all marketing collateral, including sales brochures, visitor tickets, print advertisements, web banners/emails etc.
- Identify appropriate local & international publications/media partners, local & international associations and negotiate barter deals for maximum show exposure.
- Compiling, maintaining & updating of database for attendance promotion, event publicity and PR.
- Provide onsite assistance to the foreign delegates to ensure the smooth running of the exhibition.

Jr. Assistant Manager Marketing at Pegasus Consultancy Pvt. Ltd.
  • Pakistan - Karachi
  • January 2011 to October 2013

- Project Incharge of 12th International Plastic & Packaging Industry Trade Fair - Plasti&Pack 2013, Responsible for Marketing and Exhibition Space Selling.
- Project Incharge of 11th International Plastic & Packaging Industry Trade Fair - Plasti&Pack 2013 and 10th International Food & Beverage & Packaging Technology Trade Fair 2013, responsible for marketing Exhibition Booth Space, Sponsorships & Conference
- Planning, budgeting, Creating and implementation of marketing strategy for the entire exhibition campaign including exhibitor, conference & visitor
- Supervision of Marketing Subordinate
- Copywriting & proofing of all marketing materials related to show
- Visiting International Events to promote the events organized the company
- Corresponding with the relevant department to develop & update the official show website
- Corresponding with International Exhibition Organizer for agency contract for the promotion of the event in their territory (China, Taiwan, Malaysia, Saudi Arabia, Germany, Italy, Iran, Korea, Turkey & UAE) Etc
- Overseeing the design and managing the production of all marketing collateral, including sales brochures, visitor tickets, print advertisements, web banners/emails etc.
- Identify appropriate local & international publications/media partners, local & international associations and negotiate barter deals for maximum show exposure.
- Compiling, maintaining & updating of database for attendance promotion, event publicity and PR.
- Working for the visitor ship strategies of the onboard exhibitors and arranging their B2B meetings with potential buyers & local companies
- Vendor coordination, logistics handling, Government agencies coordination, venue preparation & management.
- Provide onsite support to exhibitors to ensure the smooth running of the exhibition.

September 2006 - October 2013
Pegasus Consultancy (Pvt.) Ltd. (Karachi, Pakistan)
Leading Event Management Company of Pakistan

Special Tasks

• Travelling arrangements, Visa Process and the Hotel reservations for all our International clients and as well as for my colleagues if they have to attend Exhibitions, Conferences and Meetings in various countries.
• Organizing Inaugural Ceremonies held for each exhibition held. This includes making Inaugural plans, coordinating with Government & Private Association, Ribbon Cutting Ceremony.
• Conducting interviews of International & Local Buyers, Visitors & Exhibitors in Exhibitions
• Hall and Business center incharge in Iftech 2007 (Food & Technology Exhibition) - Responsible for on ground activities during buildup days as well as in during the exhibition days.
• Incharge of all International Buyer’s Invitation, Hospitality & accommodation for Instyle 2006 Exhibition
• Hall and Business center incharge in IDEAS 2006 (Defence Exhibition) - Responsible for on ground activities during buildup days as well as in during the exhibition days.
• Incharge of all International Buyer’s Invitation, Hospitality & accommodation for Instyle 2006 Exhibition
• Hall Incharge for the festival Shanakht Festival 2009 in Arts Council (Organized by Sharmeen Obaid Chinoy and Managed by Pegasus)
• Visa & Hotel accommodations Assistance to all of my colleague.

 Local & International Tours

• K-Show 2013 - Dusseldorf - Germany
• Chinaplas 2013 - Guangzhou - China
• Arabplast 2013 - Dubai - UAE
• Propack Aisa 2012 in Bangkok - Thailand
• Gulfood 2009 - Dubai - UAE
• SteelFab Sharjah 2008 (Sharjah - UAE)
• MOtexha 2008 Dubai - UAE
• Dubai - UAE in March 2008 for the meeting with the Director of Dubai World Trade Center, Dubai Chamber of Commerce and Pakistan & UAE Business Council for the promotion of Expo Pakistan
• Lahore for the 11th Edition of International Plastics & Packaging Trade fair.
• Lahore for SPECIAL EDITION OF IFTECH 2011 and 9th Edition of International Plastics & Packaging Industry Trade Fair

Sales Coordinator at Pegasus Consultancy (Pvt.) Ltd. (Karachi
  • Pakistan - Karachi
  • March 2006 to September 2006

March 2006 - September 2006
Pegasus Consultancy (Pvt.) Ltd. (Karachi, Pakistan)
Leading Event Management Company of Pakistan

Sales Coordinator
Scope of Responsibilities

- Subscribed Data of Import & Export from Pakistan Revenue Automation Ltd. (PRAL)
- Searching potential for exhibitions from the Import Export Data.
- Maintained all the records of Local contacts that I received from the marketing department for the Sales Lead.
- Searching potentials companies from the custom's data for all Exhibitions from the CBR's website.
- Maintaining Sales report of all Sales Executives.
- Plan and conduct marketing research to identify opportunities for increase in sales.

Incharge of all Consumer Goods exhibitions at The Messe Frankfurt Representative Office Pakistan
  • Pakistan - Karachi
  • March 2005 to April 2006

Scope of Responsibilities

- Searching new potential for Consumer Goods exhibitions.
- Promotion of all exhibitions of Messe Frankfurt & promotion of Export Promotion Bureau participation in our exhibition.
- Correspondence with Messe Frankfurt different branches as well as head office in Frankfurt about every upcoming fair work.
- Correspondence with clients and helping them out in different problems in exhibitions through e-mailings and telephone calls.
- Processing client for visa invitation and visa, traveling to different countries for MFF exhibitions.
- Compiling all client contact details received from different resources.
- Working at stalls in all exhibitions held in Karachi.
- Visiting different exhibitions and introducing Messe Frankfurt to exhibitors.
- Helping in all office work such as filing, down loading e-mails, receiving calls and transferring message to concerned person etc.

- Telemarketing
• Local and International marketing to find new prospects
• Making sales calls to explore and convince corporate clients from Bangladesh, Nepal, Pakistan and Sri Lanka to participate in Messe Frankfurt trade fairs organized worldwide.
• Plan and conduct marketing research to identify opportunities for increase in sales

Receptionist cum Executive Assistant at "The Researcher" a World Vision's Project - Non-Government Organization
  • Pakistan - Karachi
  • February 2004 to January 2005

Scope of Responsibilities

- NGOs Database management.
- Arranging Workshops in the leading hotels, offices as well as in interior Sindh.
- Maintaining all Files & Records, Clipping all newspapers Cuttings.
- Arrangement of vehicle for outdoor working staff.
- Sending Invitations to Ministers and MPAs and NGO's head for their presence and feedbacks on the legislation in Pakistan

Operations & Marketing Coordinator at Asia Online Pakistan (Pvt.) Ltd. Karachi
  • Pakistan - Karachi
  • March 2000 to December 2003

March 2000 - Novebmer 2003
Asia Online Pakistan (Pvt.) Ltd. Karachi
(A well-known Internet Service Provider (ISP))

Operations & Marketing Coordinator
Scope of Responsibilities

Worked on different projects and assignments
- Networking & Programming
- Indoor Marketing & Tele Marketing.
- Worked as a Technical Support Assistant.
- Worked as an Assistant Marketing Manager.
- Worked as an Assistant Corporate Manager.
- Account maintenance and providing technical support to customers
- Online customer support.

Education

Master's degree, Arts
  • at University of Karachi
  • January 2006

2004 -2006 Masters in Arts, International Relations University of Karachi (Karachi, Pakistan)

Bachelor's degree, Arts
  • at University of Karachi
  • January 1999

1997 -1999 Bachelors in Arts, Major in Economics & Education University of Karachi (Karachi, Pakistan)

High school or equivalent, Economics
  • at Women Girls Government College
  • January 1996

1994-1996 Intermediate in Arts, Major in Economics Women Girls Government College (Karachi, Pakistan)

High school or equivalent, Science
  • at PECHS Government Girls School
  • January 1994

1992 -1994 Matriculation, Major in Science PECHS Government Girls School (Karachi, Pakistan)

Specialties & Skills

Marketing Communications
Market Research
Event Sales
Marketing Strategy
Team Management
Direct Marketing
ARRANGEMENTS
CLIENTS
CUSTOMER SUPPORT
HOTEL RESERVATIONS
MARKETING
PACKAGING
Marketing Skills

Languages

English
Expert
Arabic
Beginner
Urdu
Expert
Hindi
Beginner

Hobbies

  • Driving, traveling, movies & socializing