Total Years of Experience: 25 Years, 7 Months
January 2019
To Present
General Manager
at Gypsemna
Location :
United Arab Emirates - Dubai
February 2014
To January 2019
General manager
at Orientals Group
Location :
United Arab Emirates - Ajman
July 2012
To February 2014
Managing Director
at Einhell Middle East
Location :
United Arab Emirates - Ras Al Khaimah
Responsibilities:
• Develop strategy for Einhell operations in MEA
• Re-structured the company ( internally and externally)
• Developing the sales of the region by different actions:
- More focus on product range, and work with more profitable Items
- Open new markets in MEA by assigning dealers in the region, currently operating in KSA, Qatar, Egypt, Jordan, Lebanon, Algeria, Iran, Libya, Oman, Yemen, Bahrain, Iraq ; and targeting Kuwait, Sudan, Pakistan and Nigeria
• Tight follow up for financials and managed to reduce DSO.
• Continues search for People by interviews to develop the performance of the company
• Developing the after sales service and setting policies for service in the region
• Developing the logistics of the company by comparing the services of different companies and optimizing the results.
• Direct influence in Marketing activates with local and regional clients.
• Monitoring the performance of each department and setting polices to develop
• Started new concept for the company: Country managers
• Working with head office in Germany for developing the products and giving feedback from clients
• Full understanding of the different markets in the region and the importing laws of each market
• Developed the Einhell ME vision for year 2018 and draw road map to achieve it
• Develop strategy for Einhell operations in MEA
• Re-structured the company ( internally and externally)
• Developing the sales of the region by different actions:
- More focus on product range, and work with more profitable Items
- Open new markets in MEA by assigning dealers in the region, currently operating in KSA, Qatar, Egypt, Jordan, Lebanon, Algeria, Iran, Libya, Oman, Yemen, Bahrain, Iraq ; and targeting Kuwait, Sudan, Pakistan and Nigeria
• Tight follow up for financials and managed to reduce DSO.
• Continues search for People by interviews to develop the performance of the company
• Developing the after sales service and setting policies for service in the region
• Developing the logistics of the company by comparing the services of different companies and optimizing the results.
• Direct influence in Marketing activates with local and regional clients.
• Monitoring the performance of each department and setting polices to develop
• Started new concept for the company: Country managers
• Working with head office in Germany for developing the products and giving feedback from clients
• Full understanding of the different markets in the region and the importing laws of each market
• Developed the Einhell ME vision for year 2018 and draw road map to achieve it
August 2009
To June 2012
General Manager
at Mungo
Location :
United Arab Emirates - Dubai
• Developing Sales through adopting new strategies and more focusing on engineering added value.
• More focus on the finance and accounting to overcome the crisis impact on the company through aggressive collection plans and follow up.
• HR follow up, new requiting for UAE and the Middle East.
• Developing the logistics procedure to ensure the right delivery on time with minimum cost.
• Follow up marketing actions and setting action plan for the sales team through studying the competition prices and actions.
• Following up general matters like trade license, office rental contracts and banks
• More focus on the finance and accounting to overcome the crisis impact on the company through aggressive collection plans and follow up.
• HR follow up, new requiting for UAE and the Middle East.
• Developing the logistics procedure to ensure the right delivery on time with minimum cost.
• Follow up marketing actions and setting action plan for the sales team through studying the competition prices and actions.
• Following up general matters like trade license, office rental contracts and banks
February 2009
To August 2009
Business development Manager , Middle east
at Mungo
Location :
United Arab Emirates - Dubai
Mungo is a swiss leading player in the development, manufacturing and distribution of high-quality fastening products that offer added value to professional customers in the construction industry and the building maintenance sector. Mungo‘s product range includes nylon plugs, metal anchors, chemical fixings, insulation fixing devices and drill bits.
• Developing agents in KSA, Bahrain, Oman, Kuwait, Jordan. Syria, Lebanon, Iran, Pakistan, Egypt, India and Qatar.
• Supporting the region technically and commercially.
• Conducting technical trainings for the sales and management teams for fastening theory.
• Setting the targets for agents, and setting strategy.
• Preparing seminars for consultants and clients.
• Following up specifications in the region
• Creating application references for anchor bolts for different trades (Civil, MEP, and Cladding, Oil and Gas and interior finishing).
• Creating structured price for the entire region.
• Developing agents in KSA, Bahrain, Oman, Kuwait, Jordan. Syria, Lebanon, Iran, Pakistan, Egypt, India and Qatar.
• Supporting the region technically and commercially.
• Conducting technical trainings for the sales and management teams for fastening theory.
• Setting the targets for agents, and setting strategy.
• Preparing seminars for consultants and clients.
• Following up specifications in the region
• Creating application references for anchor bolts for different trades (Civil, MEP, and Cladding, Oil and Gas and interior finishing).
• Creating structured price for the entire region.
January 2008
To January 2009
Chief Commercial Officer
at Orientals Group, Sharjah UAE
Location :
United Arab Emirates - Sharjah
Oreintals group from UAE dealing in lifting equipments as tower cranes, access systems.
• Developing the sales and marketing departments through recruiting, setting targets, setting sales process, creating reporting system for sales team and achieving the agreed targets with the management.
• Responsible for training of the new sales team on the company products (Tower cranes, Cradles and glass lifting equipments).
• Coordination between sales department and operations to achieve customer satisfaction.
• Responsible for market study for adding new products to the company’s range.
• Supporting the management in planning and vision for coming 5 years.
• Developing the marketing strategy with marketing manager.
• Developing the sales and marketing departments through recruiting, setting targets, setting sales process, creating reporting system for sales team and achieving the agreed targets with the management.
• Responsible for training of the new sales team on the company products (Tower cranes, Cradles and glass lifting equipments).
• Coordination between sales department and operations to achieve customer satisfaction.
• Responsible for market study for adding new products to the company’s range.
• Supporting the management in planning and vision for coming 5 years.
• Developing the marketing strategy with marketing manager.
July 2006
To January 2008
Sales Manager (O&G)
at Hilti
Location :
Qatar - Doha
• Develop O&G business through account, people, project and product development, and started the segmentation for O&G as sub-trades (E&I, Mechanical, BC and Offshore)
• Setting the targets for all trades in O&G using the fact base and project information
• Coaching for O&G team members with focus on the areas to be developed according the red thread criteria using PMP and SMP
• Participate in MO Qatar development by being part of the EMT for the MO
• Communicate globally with O&G team members for coordination
• Achieved sales growth of 128% in 2006 and LE for 2007 is 146% gtpy, exceeding set targets
• Setting the targets for all trades in O&G using the fact base and project information
• Coaching for O&G team members with focus on the areas to be developed according the red thread criteria using PMP and SMP
• Participate in MO Qatar development by being part of the EMT for the MO
• Communicate globally with O&G team members for coordination
• Achieved sales growth of 128% in 2006 and LE for 2007 is 146% gtpy, exceeding set targets
January 2005
To June 2006
Account Manager (O&G)
at Hilti
Location :
Qatar - Doha
• Developed with the general Manager and HRO the O&G Business for HILTI in Qatar
• Developed the O&G fact base and the potential, and exceeded the challenging target for 2005
• Built up the O&G team in Qatar in end of year 2005 and split the target and the tasks through team members
• Organized the first O&G regional training in April 2006 in Qatar
• Developed the O&G fact base and the potential, and exceeded the challenging target for 2005
• Built up the O&G team in Qatar in end of year 2005 and split the target and the tasks through team members
• Organized the first O&G regional training in April 2006 in Qatar
August 2001
To December 2004
Technical salesman / Installation Specialist / Diamond Specialist
at Hilti
Location :
Qatar - Doha
• Started as technical salesman for offshore and O&G maintenance business, and in the same time as installation specialist where I supported my colleagues to get they first order for installation in Qatar for the Asian games project
• Developed the first diamond contractor and contributed to the development of the second contractor
• Consistently exceeded qualitative and quantitative targets
• Developed the first diamond contractor and contributed to the development of the second contractor
• Consistently exceeded qualitative and quantitative targets
January 2001
To July 2001
Sales Manager
at Gulf Trading Co.
Location :
Jordan - Amman
Led a team of four sales men for sales of UPVC & CPVC in Jordan projects, in a very competitive market and succeeded to increase the sales by 30% to previous year
• Developed the Price list for all the items
• Organized and participated in two exceptions in Amman (Water technology & Made in Kuwait)
• Specified the company’s product with three major consultants in Jordan
• Developed the Price list for all the items
• Organized and participated in two exceptions in Amman (Water technology & Made in Kuwait)
• Specified the company’s product with three major consultants in Jordan
November 1999
To December 2000
Sales Supervisor
at Saudi Al Amar , KSA
Location :
Saudi Arabia - Jeddah
• Managed the operations completely in Jeddah branch (8 Employees) including sales, collection, HR & marketing
• Increased sales by250%and achieved the branch targets
• Increased sales by250%and achieved the branch targets
August 1998
To October 1999
Sales Engineer
at Saudi Al Amar , KSA
Location :
Saudi Arabia - Jubail
• Technical sales of a wide range of international products (Halfen, Upat, Pfiefer, Elkem microsilica, ….) and managed to achieve the targets and to build a good relation with the customers in Al Jubail area
• Developed good understanding of the petrochemical projects needs and standards by having a strong relationship with major customers such as CCC
• Developed good understanding of the petrochemical projects needs and standards by having a strong relationship with major customers such as CCC
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