Nasser Abeid

Responsible for recruitment, training, development and succession of high performing, results driven Associates.
Directly responsible for ensuring that the country consistently achieves and exceeds sales, KPI’s and profitability goals through effective use of short and long term planning and expense control.
Delivered consistent high standards of customer experience within the country in accordance with PUMA’s Brand Values and service standards.
Recruited, developed, retained and leveraged, results driven Store Managers who achieved sales, KPI’s, profitability goals while offering the highest levels of customer service.
Developed, managed and monitored succession plan for country with results driven individuals both internally as well as externally.
Launched training programs both domestic and globally to drive results within the stores.
Ensured that payroll goals are achieved and controllable operating expenses are within budget.
Analyzed business performance, customer profiles and buying trends of individual stores within Country, to impact and drive business.
Directly responsible for the Loss Prevention education, training, awareness and compliance within the Country.
Flawlessly executed new store openings and reallocation
Oversaw and managed all marketing events within Country.
Executed and maintained all Visual Guidelines as well as guaranteeing the visual presentation of the Country always meets and exceeds PUMA standards.
Ensured compliance of Country stores concerning Policies & Procedures, Operational core competencies and key accountabilities.
Provided Head of Retail and GM with monthly summary of business impacting initiatives.
Created innovative business opportunities and identified ways to drive sales within Country and ensure action is taken to achieve as well as maximize opportunities.
Travelled to stores within Country 100% every week.
Worked non-traditional hours which include evenings, weekends, and holidays.
Contributed to planning and participated in Store Manager Meetings.

Key Achievements
Achieved number one store Globally sales per sq ft 3 years consecutively
Increased KPI’s
Achieved Budget consecutively
Graduated at Puma University, Germany
Achieved highest Puma Audit Results Globally
Revised, localised and launched regional Puma Global Policies and Procedures
Reallocated Puma DCC to a prime location
Opened Puma Mall of Emirates
Successfully planned and launched 4 SoleDXB events with Puma Pop Up
Successfully negotiated rent relief in malls

Managing 10 stores across UAE reporting to Retail Director
Building brand guidelines by maintaining key links between stores, brand team & support functions i.e. Finance, Audit, LP, HR and logistics and e.tc.
Ensuring that all stores are working within the SOP and developing new and better ways of working and sharing best practice across the company.
Accountable for the full process of succession planning, people development ensuring that all operational positions within the brand are staffed to optimum levels.
Managing stocks cover by advising buying team in purchasing appropriate stocks, quantities and sizes for all stores
Promoting Brand, develop yearly Marketing strategy
Liaising with all support departments e.g. IT, HR, Finance, Logistics, brand team and etc.
Managing warehousing in regards to effective store replenishments and stocks cover
Implementing stock take measures for both stores and warehouses

Opening and launching Cilek stores in UAE
Finding and negotiating new sites for expansion
Ensuring all stores have enough stock cover
Ensuring all stores exceed budget
Managing cost, loss and profit
Support and train store managers
Ensuring all stores are in line with up to date visual merchandising standards
Daily store visits
Ensuring all stores are in line with all government requirements (i.e. trade license, sale permits, staff visas e.tc)
Driving highest levels of customer service
Planning and executing regular stock takes
Managing all brand marketing activities
Daily correspondence with brand head office in Turkey
Setting and executing succession plan

Driving highest levels of cutomer service, maintaining visual standards, managing stocks, staff training etc.

Driving highest levels of cutomer service, maintaining visual standards, managing stocks, staff training etc