Sales Transformation & Capability Director
SIPCO
Total years of experience :23 years, 9 Months
led the company in reorganizing Sipco sales force and sales management systems, with an annual turn over of more than 2billion saudi riyals, enable the company to exceed the plans and grow profit to a record level.
Another successful stint enabling the company to won bottler of the year in 2011.
Migrated the system from CSD to LRB selling operation impacting cash flow and share in a big way.
Transformed 90 % of company sales from direct sales to pre-sell system with in a short span.
Introduced tools to recruit train and mnitor performances at every level of the company.
-Led joint venture projects for the company with other major players to develop multi million rupee projects at national and international level.
-Develop sales operation for a system of 400 distributors, 870 personnel.
-Provided leadership in developing functional skills for 900 employees, generating 14K hours of learning and development.
Led Pepsi Co business in UAE managing two bottling facilities, Distribution fleet of 120 trucks, sales force of 200 people with 10000 customer across the state.Led consolidation of brands, introduced new categories in beverage market.Grew business by 10% and share by 5% delivering 5 years highest profits to the system.
Was responsible for developing plans for bottling operations focusing sales and distribution, sales force development, trade promotions, distribution development, key account management, and infrastructure planning.
-Develop and sell packaging solution to the cutomers including Nestle, Tetra, Pel, ULP, PTC etc.
-Supervise and coordinate all jobs in process till delivery with other fuctions.
- Identify new customers and develop a system to support their industrial needs during the year.
I did my high school from cadet college Kohat, was head of photographic club and captain of the cricket team, I went to Forman christian college for my Bacholrs of science Degree, and did my post graduation in Business administration, I was the Editor Management Horizons,
