Manager - Strategic Planning
Interflow Communications
Total years of experience :5 years, 1 month
Interflow Communications - Subsidiary of WPP 2012 - 2013
Manager - Strategic Planning Lahore, Pakistan
• Designed & implemented customized development strategies for the biggest national real estate developers
• Responsible for the oversight of credible market research and detailed strategy involving specific objectives,
competitive market research, target market analysis, product positioning and capital raising
Jones Lang LaSalle - Financial & Professional Services Firm Specializing in Real Estate 2008 - 2011
• Promoted twice in a span of three years at Jones Lang LaSalle Dubai, UAE
Senior Financial & Development Analyst - Strategic Consulting 2010 - 2011
Responsibilities included analyzing the financial and strategic viability of major real estate, hospitality and mixed-use
development projects in the MENA region, with a focus on the GCC region (UAE, Qatar & Oman) . Worked on several flagship projects including:
§• Burj Khalifa - A detailed sub-market study was conducted in order to analyze the supply/demand dynamics and price fluctuations of the Burj Dubai Downtown area.
§• ATIC Leasing Price Strategy - Jones Lang LaSalle provided advisory services in relation to Advanced
Technology Investment Company's (ATIC's) proposed lease of circa. 1, 000 residential units at Masdar Abu
Dhabi
§• Arcapita Industrial Market Opportunity Assessment - Jones Lang LaSalle were assigned to assist the client in assessing the industrial market conditions in Abu Dhabi and conduct a highest and best use study for the development.
§• Dubai Education Market Study - Jones Lang LaSalle was mandated to provide a market assessment of
Dubai's education sector with a focus on school operators. Arcapita on behalf of ARC Real Estate Fund was
seeking to acquire two Educational Institutions in Dubai.
§• Dubai Industrial City - Jones Lang LaSalle to provide a market opportunity assessment for the "Dubai
Industrial City" project located in Dubai. The project was planned on a land area of 52 million m² and proposed to offer light industrial, warehouses, office, retail and labor accommodation land uses.
Financial & Development Analyst - Strategic Consulting 2009 - 2010
• Prepared asset class reviews and opportunity identification studies, supply and demand analyses, development
recommendations, and financial and investment analyses for developer clients and banks
Market Intelligence Analyst - Research 2008 - 2009
• Co-authored topic-based white papers and quarterly market reports highlighting real estate issues within UAE and the
MENA region
• Conducted in-depth macroeconomic and market studies focused on opportunity identification for various asset
classes; residential, commercial, retail, and hospitality
HARVARD UNIVERSITY 2013 - 2015 Masters Candidate in Real Estate - Concentration in RE Finance & Development Cambridge, USA Relevant Coursework: Real Estate Private Equity, Real Estate Finance, Public & Private Development, Market Analysis & Urban Economics, Building Typologies, Sustainable & Smarter Cities.