Marketing Consultant
Freelancing
Total years of experience :11 years, 9 months
• Devisingeffectivegrowthstrategies, formulating, andadaptingorganic content ideas in accordance with targeted research findings, driving engagement and increasing ROI for B2C clientele.
• Composingeffectivebrandanddigitalmarketingstrategy, consulting thoroughly with clients to best understand their branding needs and mission.
• Advisingclientsonhowtobestnavigatetheirjourneyofbrand digitalisation. Evaluating their current marketing performance (choice of digital mediums and resulting exposure, engagement, content selection and delivery etc). Subsequently, adapting such constituents to boost performance and drive increased revenue, via hyper- segmented, targeted campaign practices.
• Optimisingcampaignperformancetoreduceexpenditure.Thisis achieved through the effective measurement, analysis and reporting of campaign performance metrics against pre-established campaign performance goals.
https://www.instagram.com/cafficionados/
Linked above is my page that can be viewed as a mini portfolio of some of my talents - showcasing my content creation capabilities and versatility.
On this account I demonstrate achievement through my own personal efforts, creating an engaging, vibrant, and interactive content page tailored to coffee enthusiasts.
Managing the displayed content,
I undertake all branding, videography, copywriting, and marketing responsibilities. Demonstrating proficiency to produce compelling reels, content images, and captions to improve notability and drive social media engagement.
Managing the Digital sector of Litpeaks, an in-house marketing agency for all AG Holding brands.
- Distribution: agbl.net
- Manufacturing / OEM: avcna.net
- Services: agiomix.com
Technology:
- Timepiece360: timepiece360.ae
- LivewellGX: LivewellGX.com
- Abiomix: Abiomix.com
Creating campaign strategies for clients and working with the internal team to achieve optimal execution.
Key Responsibilities:
• Digital Audit
• Market Research and Analysis
• Strategy Development and Campaign Planning
• Implementing and overseeing digital campaigns -Tracking, measuring, tweaking
and reporting
• Liaising with Marketing, Sales, Design and Content teams to optimise customer
experience and ensure brand consistency • Establishing good client relationships
Responsible for managing and optimising digital campaigns for various clients to generate maximum leads and conversions.
In addition to this, I oversee the creation, editing, and marketing of high quality content across client websites, blogs, newsletters, and social media properties. I ensure that the quality of executed work for various client accounts is up to standard and on brand.
Responsibilities:
- Create and manage all digital ad campaigns for clients on Google Ads, Facebook, Instagram and Twitter
- Optimise all campaigns for increased lead generation
- Create & execute content calendars for various client accounts for social media and websites
- Create content strategy that supports marketing goals.
- Create banners, images, promotions etc for ad campaigns as well as client websites
- Design Email campaigns, responsive email templates to lead on the optimisation of email marketing campaigns
- Liaise with content writers for monthly content pieces for blogs, newsletters and social media platforms.
- Review and edit content to meet quality standards.
- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content.
- Create strategic copy for landing pages & ads
- Create consistent graphics for ads running on digital platforms
- Ensure monthly campaigns are distributed amongst all digital channels
As a an added advantage of this role, I am also a Digital Marketing Trainer and have delivered multiple workshops on various topics covering in depth Digital Marketing.
Muse is a Dubai based PR & talent management agency that is aimed at scouting, training and representing a fresh and vibrant array of talent. Muse Dubai also offers the first of its kind in UAE, the Muse Model Training Course.
As a Media & Marketing Manager of this increasingly successful start-up agency, I handled the following responsibilities for Muse and its clients
• Client Relations,
• Brand Development,
• Structuring Marketing Strategies, • Managing Digital Media Projects, • PR Planning,
• Content Writing,
• Business Development and
• Talent Casting
Client servicing, defining Social Media strategies as well as brand building for clients in the Mall, Banking, Entertainment, and Automotive industries.
Responsibilities:
• Manage and execute the digital strategic output on a portfolio of clients across web, social & mobile.
• Sell the value of strategic planning and branding internally & to clients
• Conduct research across all client departments, consumer touch-points & stack against relevant benchmarks.
• Build client-side task forces to implement digital & social within the core of client operations.
• Campaign management
• Content inception, development and implementation (including regular updates, specialized posts, competition concepts, design layouts, tab wireframes, campaign design, etc)
• Brand & generic keyword monitoring for crisis management & customer acquisition.
• Liaise between clients & design team to adapt brand design for social perspective.
• Tracking and reporting growth and progress of social media channels for clients
• Generating social media reports for managed accounts using professional tools for monitoring and analytics.
a. Research & Database Management,
b. Handling all Social Media Marketing for various Dubai based clients,
c. Creative writing for campaigns,
d. and other administrative duties.
Topped the batch with highest grades in 2/2 deciding assignments, Extensive assignments given by industry professionals -Creating & Building a Perfume Brand (literally making the perfume from scratch and formulating a practical business plan) -Advertising Strategy for a well-established, existing organization (A thoroughly detailed campaign)