Senior Digital Marketing Manager
Sobha Group (Schools and Real Estate)
Total years of experience :17 years, 1 month
Sobha Group is a multinational, multiproduct group with developments and investments in U.A.E., Sultanate of Oman, Qatar, Bahrain, Brunei and India
• Lead the digital marketing teams in planning and executing digital marketing campaigns to drive school admissions and real estate sales.
• Advise management and key stakeholders on digital marketing strategy based on insights derived from analytics data.
• Plan annual digital marketing budget and strategy.
Landmark Group is a $6 billion retail conglomerate operating out of Dubai, UAE. Web Team is an in-house team that leads the various brands of Landmark Group on their digital initiatives.
• Responsible for building strong digital presence for furniture, lifestyle, luxury fashion, value fashion, electronics, baby products and hospitality brands across MENA through reach and engagement.
• Increase shopper conversion rates and grow consumer basket size e-commerce channels through campaigns and promotions.
• Execute digital campaigns to drive traffic to the website and footfalls to stores.
• Advise management and guide teams based on insights derived from analytical tools like Google 360, Google Big Query and Mad metrics.
• Advise, select and on-board reporting tools and develop digital campaign dashboards to enable team & stakeholders optimize digital initiatives in real-time.
• In charge of revenue and sales targets and planning for ecommerce channels.
• Own and manage relationships with internal stakeholders, brand teams and key digital partners.
• Develop multichannel marketing plans to drive both new customer acquisition and repeat visitation and purchases.
• Track and monitor pre/post campaign performance across multiple digital assets to ensure achievement of goals and successful delivery of campaigns.
• Contribute to the process of vendor selection, monitor performance and ensure vendors adhering to SLAs.
Zee Entertainment Enterprises Limited is India's leading television media and entertainment company. It is the largest producer and aggregator of Hindi programming in the world.
• Launched & managed a content network of 40+ consumer websites as well as mobile apps.
• Managed product alphas and betas to direct product refinements and identified critical customer needs that must be met by the product in order to launch.
• Worked closely with the engineering team to deliver world-class products and driving prioritization decisions.
• Interfaced directly with multiple cross-functional teams, including engineering, legal, privacy and policy, sales and support, and PR/ Marcoms.
• Responsible for campaign planning, production, and reporting for stakeholders across international marketing teams.
• Grew organic traffic by 230% by running tactical SEO campaigns (including link building).
• Managed and trained stakeholders on Online Reputation Management platforms.
• Provided in-depth analysis that measures the ROI of media and digital marketing campaigns and tools.
• Refined the value proposition and developed go-to-market strategy for product releases, and executed those plans.
• Drove site improvements to completion by coordinating with project managers, web developers, designers and marketers.
• Identify key audiences and scale of opportunity in existing and frontier markets by segments and provided investment recommendation thereafter.
• Analyzed performance data, attribution models and provided intelligent synthesis, interpretation and appropriate action plans based on conclusions.
• Evaluated return-on-investment and profit-loss projections.
• Created and lead a ‘Rockstar’ product team: 3 Product Managers, 2 Marketing Managers, 3 Sales managers, 4 UI designers & QA Engineers.
• Developed and launched CrazzyUstad’s website and B-school Rankings.
• Initiated and lead appropriate cross-functional teams to deliver brand and business objectives.
• Developed and implemented strategies with aim to improve customer experience as well as conversion rates.
• Developed Microsoft Office compatible tool to standardize client presentations worldwide.
• Defined graphic standards and created graphic templates for various marketing initiatives.
• Responsible for design and development of websites for TCS and associates.
