Nishanth Vinay, Trade Marketing Manager & Strategic Brand Analyst

Nishanth Vinay

Trade Marketing Manager & Strategic Brand Analyst

Procter & Gamble, UK

Location
United Arab Emirates - Dubai
Education
Master's degree, MSc. Strategic Marketing
Experience
6 years, 8 months

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Work Experience

Total years of experience :6 years, 8 months

Trade Marketing Manager & Strategic Brand Analyst at Procter & Gamble, UK
  • United Kingdom - London
  • January 2012 to August 2012

Profile: Develop and support the trade marketing initiatives across the UK PAPER MOT including point of purchase, BTL requirements, store promotions, merchandising, planograms, range reviews, pricing, store visibility, consumer insight & market knowledge. Ensure expert category knowledge to shape brand strategies and commercial responsiveness by collaborating with agencies (IRI / Kantar / Dunnhumby etc). Enable brand initiatives across the UK MOT team with consumer insight and market knowledge across P&G’s largest brands.

Achievements:
- Aligned brand innovation on Pampers, based on customer trends and insight.
- Nominated for best Performance award across the MOT in June-July 2012
- Lead cross-agency work shop for consumer profiling on Femcare category of P&G.

Senior Account Manager / Director at Six Thinking Hats, UAE
  • United Arab Emirates - Dubai
  • January 2009 to September 2010

Responsibilities: Responsibility of establishing a marketing agency eventually to an independent agency with global clientele in the B2B and B2C sector.

Role included establishing rapport with clients and developing camping requirements for brand activation; Ownership of the Client relationship including leading client teams on designing and delivering client requirements; Ensuring that client end objectives are met. Implementing online & offline campaigns including advertising, BTL/POS and event; Debriefing on NPD and Market strategy, Segmenting and repositioning strategies; Consulting on customer trends based on market research (data based); Measurement and reporting of performance & success.

Category: Consumer Goods, Retail, FMCG, Luxury, Entertainment, Beauty Fashion & Styling, Electronics, Construction and Technology.

Achievements:
- Increase retail partnership for promotional activities for client brands
- Developed strategy and launched for two new client brands and establish turnover.
- Worked on brands like Philips, Group SEB, Alain Zoo, Babyliss Group, Caterpillar etc
- Ensured break even in year one and profitability of agency.
- Won best marketing agency in 2010

Marketing Manager at Bahman Enterprises Group, UAE
  • United Arab Emirates - Dubai
  • August 2006 to December 2008

Responsibilities: Role as marketing manager, servicing and account management (marketing and branding initiatives) for the Bahman Group. Developed and implemented tactical and promotional strategies for the various divisions. Responsibilities included setting annual budget and seasonal marketing calendar for the trade and consumer segment. Role included brand management activities developing national brand campaigns, BTL/POS, ATL requirements and new product launches.

Category: B2B, FMCG, Retail, Consumer Goods, Luxury, Fashion and Styling.

Achievements:
- Revitalized dying brands in market for the client divisions, leading to the organization being recognized and awarded for its campaign and success.
- National launch of new products and brands successfully.
- Won multiple awards for campaigns and marketing efforts
- Handed the task of establishing a marketing consultancy

Product Manager / Client Servicing at Sterling Publication LLC
  • United Arab Emirates - Dubai
  • October 2004 to August 2006

Profile: Account Management of Clients, launching new brands & generating new business through brand promotions for the range of media vehicles. Running marketing and advertising campaigns; Pricing and branding of the various brand concepts; Promoting and positioning the range of B2B and B2C products.

Category: Food & Beverages, FMCG, Electronics, Automobile, IT & Software, Banking & Investment.

Achievements:
- Developed customized product/service for the industry requirements.
- Responsible for training new recruits.
- Developed two industry campaigns for the Banking and Automobile sectors.
- Developed multiple media for clients and launched new titles.
- Part of the core strategy team for the company

Job Profile:
• Service the requirements of the IT & Software, Banking and FMCG sector
• Profiling Brands & Generating new business through brand promotions.
• Client Rapport, running marketing and advertising campaigns and providing exemplary customer service.
• Coordinate with ad agencies across the UAE, negotiate annual contracts and media spends. Design campaign strategies with special tactics.
• Design & present corporate presentations, recommend innovative options to cliental

Education

Master's degree, MSc. Strategic Marketing
  • at Cardiff University
  • August 2011

MSc. Strategic Marketing at Cardiff University, UK

Master's degree, MBA: Advertising
  • at SDM-Institute of Management Development
  • March 2003

MBA - Marketing (Advertising & Branding)

Bachelor's degree, BBM- Marketing
  • at Mysore University
  • May 2001

Specialisation in Marketing and Advertising

Specialties & Skills

Advertising Management
Advertising Campaign Management
Client Service
Marketing Strategy
Billing
Advertising
Client Servicing

Languages

Arabic
Intermediate
English
Expert
Hindi
Intermediate
Kannada
Intermediate