Senior Manager
TTK Services Private Limited
Total years of experience :18 years, 1 Months
Handle Marketing for TTK Services’ HomeShikari, India’s first real estate website with verified listings.
Responsibilities:
• Conduct customer surveys to understand the ever-changing market requirement
• Plan and execute the launch of the improved UI as well as HomeShikari services
• Negotiate contracts and onboard Creative, Media, Digital and PR Agencies and ensure continuous improvement in delivery
• Develop and implement strategies to increase brand awareness and to infuse trial
• Formulation, implementation and management of a cost-effective marketing strategy involving extensive use of Radio and BTL activities
• Minimizing Marketing budget by conceptualizing new ideas of promoting the brand
• SEO implementation including developing the right content for the website; developing and monitoring the efficacy of PPC campaigns based on Company objectives
• Plan and develop collaterals for HomeShikari’s CSR initiative on Waste Segregation
Key Achievements:
• The PPC campaign led to the HomeShikari website witnessing a 50% increase in the incoming traffic
• Successfully managed to influence the mindset of property owners to pay for a premium service
Appointed to lead the entire marketing function through a turnaround. Responsibility included the development and implementation of national-level brand positioning, general marketing initiatives and controlling the overall company image.
• Control a Rs.5crore national marketing budget
• Develop and implement strategies that increase brand awareness and market share
• Responsible for competitor mapping and tracking; adherence on timeliness of reports on competitors’ offers and promos
• Work with extended functions for goal completion - Sales, operations, customer care, partners, consultants, legal, finance and business development
• Responsible for working with brand partners and key stakeholders to arrive at the brand proposition and the communication strategy
• Prepare marketing strategy, product launch roadmaps and communicating the same to all stakeholders for all the verticals mentioned above
• Work with Analyst firms for research, positioning and opportunities
• Responsible for design, development and implementation of consumer research
• Evaluate and analyze leads with Inside Sales for lead progression, qualification and conversion
• Account management and account mining activities for existing client base, across Heathcare, Real Estate, Retail, Aviation sectors to name a few, in the southern Indian states of Karnataka and Andhra Pradesh
• Engaging with clients in the entire spectrum of marketing and brand communications
• Primarily responsible in the development and implementation of branding and marketing strategies to achieve the targeted levels of market penetration and customer satisfaction
• Develop and execute promotional initiatives with clients to profitably increase market share within budgeted cost parameters
• Providing Media and Brand consultancy to the clients and help develop their marketing plans through relevant media and build their brand equity
• Gaining consumer insights for effective brand communication
• Assist in identification of new areas of growth to the client and develop brand communication roadmap ahead for expanding current product portfolio of the client
• Responsible for strategic and marketing interface between Clients and The Times of India media verticals. Primary role is to liaison with Group Business Heads to formulate a complete Media Strategy for the client and facilitate interactions on the same
• Responsible for building a positive image for the client base through conceptualization of PR events and stories