Nourhan Metwally, Marketing Consultant

Nourhan Metwally

Marketing Consultant

Freelance

Location
Egypt - Cairo
Education
Bachelor's degree, media and mass communication
Experience
18 years, 2 months

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Work Experience

Total years of experience :18 years, 2 months

Marketing Consultant at Freelance
  • Egypt - Cairo
  • My current job since June 2016

Working as a freelance marketing consultant at many industries like Education, Automotive and Training

Founder at Eva design
  • Egypt - Cairo
  • My current job since June 2020

 Established brand from scratch
 Made marketing research and audience needs
 Created business plan for the first 5 years which achieved more than the planed target at the first couple of years
 Responsible for marketing and social media platforms.
 Drove teams to achieve or exceed business KPIs through ongoing motivation and incentives.
 Delegated tasks and monitored performance and workflow to meet daily demands.

Marketing Manager at MG
  • Egypt - Cairo
  • January 2014 to January 2018

 Working directly with the CEO on develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products .
 Establishes marketing goals to ensure share of market and profitability of products.
 Organize and attend events and exhibitions
 Develops and recommends pricing strategy for the organization
 Monitoring competitors' activities, analyzing to formulate, execute, promotion and sales strategies.
 Making sure that campaigns run to deadline and on budget
 Responsible for marcom activities.
 Responsible for digital marketing campaign and activities
 Evaluating the outcome of marketing plans

• Market Management Executive at Allianz
  • Egypt - Cairo
  • July 2008 to December 2013

 Responsible for marcom activities.
 Re-branding and re-positioning campaign
 Marketing communications planning and implementation.
 Managing the local implementation of the global “Digital Program” since May 2011 (Campaign, Social Media, Mobile Apps, Leads Management; Digital Agency)
 Organize and attend events and exhibitions
 Planning, executing, and monitoring the integrated marketing and promotions activities, implementing promotional strategies and product/ channel campaigns
 Development and launching of a new products
 Researching product/market development opportunities and conceptualizing business development ventures to draw out complete business roll out plans to exploit opportunities.
 Monitoring competitors' activities, analyzing customer data collected at specific touch points and analyzing to formulate, execute and monitor product, pricing, promotion and sales strategies for specific lines of business.
 Identifying and developing strategic partnerships & alliances with key corporate players, and provision of strategic sales support to facilitate plan materialization.
 Playing a key role in increasing customer loyalty by identifying and removing over 20 barriers to customer satisfaction by managing a company wide diagnosis, development and implementation of action plans with cross-functional teams.
 Budget manage.

Writer and director at Short films director
  • Egypt - Cairo
  • February 2006 to July 2011

writing and directing 5 short films

assistant director at Assistant director ( films & TV programs)
  • Egypt - Cairo
  • January 2007 to January 2008

working as an assistant director at many movies and tv programs

Education

Bachelor's degree, media and mass communication
  • at Faculty of arts media and mass communication department
  • May 2006

Specialties & Skills

Production
Awareness
Mass Communication
Market Research
Graphic designer ( photoshope , premiere
Business development
Trade marketing
Events & Exhibitions
Digital marketing

Languages

English
Expert

Hobbies

  • Filmmaking
    Writing and directing 5 short movies : Festivals and awards • CWFF at South Africa • Jordan festival • Gaza festival for women films • Sawy weel festival • Guta festival for short movies • Egyption opera house • International center for culture and development • Winning 3rd place at el sawy weel festival • Winning 2nd place at annual festival • Certificate from Gaza festival