Business Development Manager
Xado Chemical Group
Total years of experience :5 years, 0 months
Duties: lead and coordinate all aspects of Xado North American branch operations to ensure sales quotas are met, manage effective interaction with all internal departments to facilitate business development, develop and manage the Xado US e-store, provide full reporting upon branch operations to corporate management, conceive and implement marketing initiatives to promote products and build brand awareness, identify new business opportunities (search for new prospect markets, group of customers), consistent market research (competitors activity, new trends, market prices analysis, etc.) establishing relations with key branch partners, leading and supervising a team.
• Conceive and develop marketing and promotional materials to enhance both products sales and brand awareness considering the general idea of the company brand positioning adapting it to the USA market.
• Placed in charge of marketing activity in the US region including tracing all expenditures, developing new promotion ideas and advertisement sources, approving all initiatives with the Top Management.
• Was placed in charge of key points when participating in leading international exhibition “AAPEX 2013” (Las Vegas, USA): products supplying, booth arranging, documents arranging for Ukrainian managers, advertising during exhibition, onsite networking, etc.
• Elaborated 2014 print media advertising media plan for the US branch that brought solid sales increase, enhanced brand awareness and growing distributors net.
• Effectively lead a team of 5 employees to improve overall operations and meet sales goals.
• Basing on deep analysis initiated new product launching designed specifically for the US market.
Duties: assisted BDM in his duties, provided accurate reports upon management request, conducted PR functions to build Xado brand awareness (creating update content on company’s official web-pages, creating e-newsletter, etc.), maintained e-store to ensure its effective work, provided effective communication between branch and corporate departments, and performed technical support to sales team.
• Performed consistent monitoring of tasks processing within relevant departments in corporate office to ensure timely execution of tasks appointed to North American division
• Upon supervisor request made a comprehensive analysis of California State to identify the potential of local market, region specifics, main competitors, main player, local niche media, etc.
• Conducted deep analysis of e-store sales (by products assortment, average check, daily/weekly purchasing activity, states, etc.) that helped better to understand our customers.
• Arranged all marketing information and materials into clear structure which allowed quick and correct tracing all information requested.
• Initiated issuing press releases to the US print and on-line media which was not done before.
Duties: was responsible for expanding sales through launching advertising campaign in local media, creating social web-pages and posting relevant and catchy content; consistent search of advantageous offers on the market; expanding sales with add-on sales (through offering additional services).
Duties: was responsible for sales developing (inland and international), maintained relations with existing international customers (Russia and Belarus), conducted duties of import manager (equipment and raw materials purchasing), was involved in marketing activity (advertising, exhibitions, promotion, etc.)
• Transferred almost inefficient corporate web-site into effective e-store with strong sales.
• Supervised a team in opening a new sales office in Russia (was the youngest in this team)
• Was responsible for developing a company new department - custom jewelry production - including customer-driven activity, operational management, P&L calculations.
• Took active part in Company’s marketing efforts by suggesting promotional initiatives for creating brand awareness.
• Found a new supplier of raw materials with favorable prices which allowed company not only to decrease expenditures but to gain profit by selling them in the domestic market.
• Was involved in tight collaboration with all department of the company (production, sales, accounting, purchasing, marketing, etc.) which helped better to understand the entire process and allowed suggesting a number of effective initiatives for improving internal processes.
GPA is 9.8 out of 12. Minor is International Marketing