Owner
O! marketing - Marketing and Training Specialist
Total years of experience :16 years, 3 Months
MARKETING
• Design and execute marketing strategies in line with the company vision
• Drive marketing to maximize client service and profitability
• Plan and manage marketing projects such as: Special Events, Marketing Drives, Promotions and Sponsorships
• Perform financial planning and budget control
• Develop regular business reports to monitor performance of marketing plans and make recommendations
TRAINING
• Equip delegates with knowledge, practical skills and motivation to carry out relevant tasks
• Identify training and development needs
• Design and expand training program based on the organisation's and the individual's needs
• Consider the costs of planned programs
• Work in a team to produce a program that is satisfactory to all relevant
• Devise individual learning plans
• Produce training materials for in-house courses
• Manage the delivery of training and development programs
• Devise a training strategy for the organisation
• Monitor and review the progress of trainees through questionnaires and discussions
• Ensure statutory training requirements are met
• Evaluate training and development programs
• Amend and revise programs as necessary, in order to adapt to changes occurring in the work environment
• Help line managers solve specific problems, either on a one-to-one basis or in groups
• Keep up to date with developments in training by reading relevant journals, going to meetings and attending relevant courses
• Have an understanding of e-learning techniques, and where relevant, being involved in the creation and/or delivery of e-learning packages
• Research new technologies and methodologies in workplace learning and presenting this research.
MARKETING
• Design and execute marketing strategies in line with the company vision
• Drive marketing to maximize client service and profitability
• Plan and manage marketing projects such as: Special Events, Marketing Drives, Promotions and Sponsorships
• Perform financial planning and budget control
• Develop regular business reports to monitor performance of marketing plans and make recommendations
SALES
• Design and execute sales strategies in line with the company and marketing strategy
• Drive sales team for optimum revenue
• Build and maintain sound relationships with Corporate Clients, Professional Conference Organisers, Travel Agents and any other organisations who wish to do business with Sante
ADVERTISING
• Negotiate best advertising rates and barter agreements
• Ensure that the correct advertisements are placed in the right publications in line with the company strategy
• Be the brand custodian of the company and ensure the correct use of the logo
• Design and manage content of company brochures and website
• Design new adverts for promotions
• Manage all collaterals, eg. Brochures, Press Packs, Flyers
CUSTOMER RELATIONS MANAGEMENT
• Provide better customer service
• Increase call centre efficiency
• Cross sell products more effectively
• Help sales staff close deals faster
• Simplify marketing and sales processes
• Identify new customers
• Increase customer revenues
• Collect and update client data
• Develop packages/events/workshops/activities in conjunction with marketing
TRAINING
• Equip delegates with knowledge, practical skills and motivation to carry out relevant tasks
• Identify training and development needs
• Design and expand training program based on the organisation's and the individual's needs
• Consider the costs of planned programs
• Work in a team to produce a program that is satisfactory to all relevant
MARKETING
• Design and execute marketing strategies in line with the company vision
• Drive marketing to maximize client service and profitability
• Plan and manage marketing projects such as: Special Events, Marketing Drives, Promotions and Sponsorships
• Perform financial planning and budget control
• Develop regular business reports to monitor performance of marketing plans and make recommendations
• Member of founder committee of the Vodacom Foundation business model
• Represented Vodacom in Australia and New Zeeland during SA Lifesaving competitions
• Represented Sante at WTM Trade show in Cannes, France and WTM Trade Show in London, UK
PUBLIC RELATIONS
• Create top of mind awareness for the brand
• Position the company as an industry leader by building strong media relationships
• Raise the company profile
• Educate stakeholders about the company and its offerings
• Create a synergistic PR and communications campaign
• Announce new product launches and explain the product benefits
• Communicate how the company is involved in community projects and social responsibility initiatives
• Communicate company news and growth to internal staff
• Build CEO and MD profiles in top print and electronic business publications
• Identify networking opportunities
• Arrange and attend media launches
• Arrange one-on-one media interviews with top management
• Communicate and educate decision makers
• Compile internal newsletters
• Build and maintain sound relationships with all media and clients
• Ensure maximum media exposure for the company
• Prepare and disseminate press releases
ADVERTISING
• Negotiate best advertising rates and barter agreements
• Ensure that the correct advertisements are placed in the right publications in line with the company strategy
• Be the brand custodian of the company and ensure the correct use of the logo
• Design and manage content of company brochures and website
• Design new adverts for promotions
• Manage all collaterals, eg. Brochures, Press Packs, Flyers
CUSTOMER RELATIONS MANAGEMENT
• Provide better customer service
• Increase call centre efficiency
• Cross sell products more effectively
• Help sales staff close deals faster
• Simplify marketing and sales processes
• Identify new customers
• Increase customer revenues
• Collect and update client data
• Develop packages/events/workshops/activities in conjunction with marketing
• Design and implement, in conjunction with the developer, a CRM program.
• Train all staff on new CRM program
• Initiate the framework for a CRM loyalty program in order to retain customers
• Manage the CRM process including day-to-day running of the department
• Monitor trends and give feedback and or recommendations to departments, especially Marketing and Sales. This information is vital in driving the business and to increase revenue
• Make necessary recommendations to departments for optimum productivity
• Increase service levels
GUEST RELATIONS
• Ensure highest standard of customer service and satisfaction is delivered
• Be the ‘eyes’ and ‘ears’ of the company
• Utilise the CRM system in performing better guest relations
• Meet and Greet VIP guests
• Maintain personal contact with guests during and post stay at hotel
• Handle all guest complaints
• Conduct exit interviews with guests to ascertain guests experience and filter through to the CRM department for research purpose
• Represent organization at functions
PROJECT MANAGEMENT
• Manage and drive projects and project teams from planning to implementation
• Manage national and international sponsorships Manage national social investment projects Design and implement image of new spa for Fidentia Holdings
• Co-ordinate and liaise with all key role players
• Prepare and manage budget forecasting
MARKETING
• Design and execute marketing strategies in line with the company vision
• Drive marketing to maximize client service and profitability
• Plan and manage marketing projects such as: Special Events, Marketing Drives, Promotions and Sponsorships
• Perform financial planning and budget control
• Develop regular business reports to monitor performance of marketing plans and make recommendations
• Member of founder committee of the Vodacom Foundation business model
• Represented Vodacom in Australia and New Zeeland during SA Lifesaving competitions
SALES
• Design and execute sales strategies in line with the company and marketing strategy
• Drive sales team for optimum revenue
• Build and maintain sound relationships with Corporate Clients and any other organisations who wish to do business with Vodacom
• Accompanied Vodacom Service Providers Incentive Group to London, UK
PUBLIC RELATIONS
• Create top of mind awareness for the brand
• Position the company as an industry leader by building strong media relationships
• Raise the company profile
• Educate stakeholders about the company and its offerings
• Create a synergistic PR and communications campaign
• Announce new product launches and explain the product benefits
• Communicate how the company is involved in community projects and social responsibility initiatives
• Communicate company news and growth to internal staff
• Build CEO and MD profiles in top print and electronic business publications
• Identify networking opportunities
• Arrange and attend media launches
• Arrange one-on-one media interviews with top management
• Communicate and educate decision makers
• Compile internal newsletters
• Build and maintain sound relationships with all media and clients
• Ensure maximum media exposure for the company
• Prepare and disseminate press releases
PROJECT MANAGEMENT
• Manage and drive projects and project teams from planning to implementation
• Manage national and international sponsorships Manage national social investment projects Co-ordinate and liaise with all key role players
• Prepare and manage budget forecasting
2000 - 2001 University of South Africa Business Management (MBA Accredited) (Distinction) • Financial Management • Marketing Management (Distinction) • Organisational Behaviour (Distinction) • Strategic Management • Labour Law (Distinction)
1994 - 1995 Public Relations Institute of South Africa Advanced Public Relations Diploma (Distinction)
1994 - 1995 Burnam Business School Advanced Public Relations Diploma (Distinction)
1992 - 1993 Damelin Business School Introduction to Public Relations (Distinction)
1984 - 1985 Port Elizabeth Technikon Public Relations and Communications Diploma (1st year and 2nd year completed)
1979 - 1983 Commercial High School, Port Elizabeth Senior Certificate
