Head of Trade Marketing Levant
L’Oreal Levant
Total years of experience :16 years, 3 Months
- Creating & establishing the trade marketing department.
- Developed the retail excellence strategies per category to translate the marketing plans into “on the ground” reality.
- Leading the upgrade of impactful retailer programs, while tracking budgets & commercial targets.
- Bringing field intelligence to define brand specific activities with marketing & commercial teams.
- Recruiting, developing & managing the trade marketing team to ensure the right set of expertise & know how are upgraded for all team members.
- Lead the market research & shopper studies in order to understand the path to purchase, and shopper behavior of the category.
- Manage the relationship with L’Oreal Exclusive international suppliers of permanent assets & setting an automatic process in place to ensure a smooth supply & execution.
- Managing a team of brand managers by developing their marketing skills and sense to our métier.
- Crafting & executing strategies.
- Managing the implementation of all marketing activities (BTL in stores/on shelf, and ATL media, outdoor and digital).
- Managing corporate brand budget (media, POSM…)
- Leading the development of business plans for new categories.
- Managing the digital aspects of L’Oreal Paris corporate fan page.
Garnier Hair Care Segment “Garnier Fructis”, & “Garnier Ultra Doux”-
Garnier Deodorants "Garnier Mineral" & "Garnier Obao"
Total Segment “LASCAD” (Narta deodorant, Jacque Dessange Hair Care, Bien Etre Perfume)
In Addition to the Brand Management skills mentioned in the previous job:
-Handling corporate/strategic tasks (Levant brand development, P&L, budget allocation…)
-Developing my managerial skills through managing two junior production managers and an intern.
-Managing two junior product managers; developing their marketing skills by teaching them all respective strategic/operation tasks.
-Managing an intern by developing her marketing skills and sense to our metier; after 3 months she got recruited as a brand manager.
-Crafting & Executing strategies (Tailored to the Levant target consumer while conserving brand image and international guidelines)
-Conducting market research & Analysis. (with the collaboration of Ac Nielsen)
-Collaborating with sales team (& frequently visiting the market) to be updated on market status, target reach & stock level.
-Managing & allocating budgets (promotional, media, & operational budgets); working closely with financial controllers.
-Coordinating with ATL & BTL exclusive agencies to implement media plans, advertising, & media strategies.
-Assisted to the making of two international campaigns for the Arab region.
-Took the lead in producing detailed visibility study on how to launch/establish a new venture and provided a 30 pages report. (Available upon request).
-Observed and engaged in main investment banking functions
-Rotated in main departments: Consumer Lending; Trading (Dealing Room), Treasury and Trade Finance
-Submitted a report on the branch functioning and recommendations for improving. (Available upon request).
-Conducted statistics
-Engaged in marketing research
-Interviewed managers and senior executives of several companies in different fields.
-Rotated in main departments
-Assisted in marketing research and attended several meetings
-Observed execution plan
-Rotated in main departments
-Assisted in marketing research
-Carried out action plan