Omar Khater, Senior Digital Marketing Specialist

Omar Khater

Senior Digital Marketing Specialist

Toyota Egypt Group

Location
Egypt
Education
Bachelor's degree, Informatics and Computer Science
Experience
11 years, 6 months

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Work Experience

Total years of experience :11 years, 6 months

Senior Digital Marketing Specialist at Toyota Egypt Group
  • Egypt - Cairo
  • My current job since September 2017

Social Media :
facebook.com/toyotaegypt, facebook.com/lexusegypt

• Create a social media content calendar for all platforms with content that enforce brand positioning.
• Plan, execute, follow-up and analyze social media campaigns using the most efficient and effective
techniques.
• Using web analytics to monitor performance while continuously improving customer engagement .
• Guiding and training our social media moderators.
• Daily market insight and analysis on local competitors and global activities.
• Managing and optimizing lead generation campaigns in line with the modern marketing strategies
• Managing 3rd party agencies and digital partners.

Websites & Mobile Application:
www.toyota.com.eg, www.lexus.com.eg, www.toyotaforklift.com.eg, My Toyota App

• Managing and leading all the new development projects.
• Preparing and updating content that appeals to readers, but is tactfully prepared for search engines
• Planning and implementing SEO strategies for the company websites to increase rankings and traffic.
• Monitoring, reviewing and updating website traffic reports, as well as reporting on monthly campaigns
and statistical analysis.
• Developing a mobile-friendly strategy across multiple platforms

Search Engine Marketing & Digital Advertising:

• Managing and optimizing all pay-per-click, Display & Video advertising campaigns with A/B testing,
budgeting techniques and innovative tactics.

Digital And Social Media Manager at Ahl Masr Foundation
  • Egypt - Cairo
  • June 2016 to September 2017

www.ahl-masr.org, facebook.com/ahlmasr

•Develop a yearlong strategy of the digital marketing campaigns to implement throughout the year to attain the positive presence of Ahl Masr.

•Set monthly plans of digital media campaigns to be implemented driven from the yearly strategy indicating budget, content and targeted results.

•Develop Digital Marketing campaigns entailing actual content, targeted audience, estimated results, follow up on every stage and report findings
accordingly.

•Administer Ahl Masr’s website through assessing the numbers of daily visitors, Updating content with latest activities or performed events, Uploading videos and photos of important campaigns, events or publications and updating of the events calendar to ensure that the website is kept up to date.

•Run Ahl Masr’s social media channels of Face book, Twitter, YouTube, etc. through updating of their content to convey up and running projects; reflecting
the organization’s achievements and efforts towards society.

•Perform Analysis of each of the digital channels contribution to the promotion of Ahl Masr through monitoring daily traffic flow, ROI and KPIs, and driving Google Analytics to help conclude each of the channels performance and develop strategies accordingly.

•Identify new trends in digital marketing, evaluate new technologies and ensure the organization is of a presence to the community.

•Manage work relationships and service level agreements with subcontracted digital and social media agencies to produce work and deliverables that of an adequate quality and alliance to Ahl Masr’s communication strategy.

•Monitor and report on means to improve content and promotion in the digital and social media domain for NGOs and development agencies.

•Improve the usability, design, content and conversion of the company website through conducting analysis of market trends and latest digital technologies

•Responsible for execution of promotional campaigns and posts online to increase incoming donations and maintain a satisfactory level of visibility.

References :
www.ahl-masr.org
www.facebook.com/ahlmasr

Marketing Communications Manager at Gazzaz
  • Saudi Arabia - Jeddah
  • November 2013 to May 2016

- Responsible for event management (launches, exhibitions, events, sponsorships and campaigns).

- Coordinate with showroom managers to ensure showroom condition is according to brand image and corporate identity guidelines and all point of sale material is updated accordingly.

- Develop brand guidelines and ensure consistent adherence to guidelines for all marketing materials and activities.

- Manage the marketing communications function including communications calendar, brand and PR plan.

-Work close with product team to develop presentations, collateral and sales tools to support internal channel teams.

- Administer the company’s website.

-Create and manage direct and indirect marketing campaigns.

-Managing all aspects of print production, receipt and distribution.

-Responsible for implementing the digital marketing strategy. Digital marketing efforts includes: search engine marketing (PPC), mobile marketing, e-mail marketing and social media marketing.

-Analyze and report on effectiveness of current marketing initiatives and recommend changes to strategy when appropriate.

-Work closely with channel management to define a marketing plan for lead generation and local events, to expand market share & pursue aggressive growth targets.

-Measuring and reporting feedback on campaign success.

-Developing and managing relations with all publications and developing an annual newspaper & magazine advertising plan.

Marketing Coordinator at Ghibli Raceway
  • Egypt - Cairo
  • September 2012 to October 2013

-Developed marketing programs and campaigns (i.e., email, conferences, etc.).

-Wrote marketing materials (brochures, press releases, email campaigns, weekly newsletter, corporate presentations, etc.).

-Managed, updated and tracked company membership program and website (conferences, news & press, transactions, etc.); designed and executed direct email campaigns.

Education

Bachelor's degree, Informatics and Computer Science
  • at The British University In Egypt
  • May 2013

Information Systems Major Relevant Coursework E-commerce Digital Marketing Project Management System Design Leadership and interpersonal skills Database Systems Marketing Strategies

High school or equivalent, American Diploma
  • at Saint Fatima American School
  • June 2008

Completed SAT 1 Completed SAT 2

Specialties & Skills

Digital Marketing
Content Development
Marketing Communications
Social Branding
Online Advertising
Photoshop
HTML Coding
Microsoft Office
Web Design

Languages

English
Expert
Arabic
Expert

Hobbies

  • Reading