Osama Hassan, regional sales manager

Osama Hassan

regional sales manager

Juhayna

Location
Egypt - Ismailia
Education
Bachelor's degree, Accounting
Experience
19 years, 3 months

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Work Experience

Total years of experience :19 years, 3 months

regional sales manager at Juhayna
  • Egypt - Ismailia
  • My current job since January 2011

•Putting targets and distributes it among team members.
•Following up target achieving and make the necessary procedures to correct the status.
•Coaching, training and developing all team members.
•Following up KPI (key performance indicators) to insure achieving targets.
•Customers Demand forecasting.
•Translate marketing strategy into regional strategy.
•Develop and implement a distribution and coverage plan for the region.
•Ensure that all goals and objectives of products availability, coolers, Plano grams, quantities, products rotation quality and expiry date (FIFO) are achieved for the region
• Coordinate implementation of brand plan and trade programmers.
•Ensure that unit Managers are quickly react against competitive threats and customers problems in their areas.
• Develop regional team through on-job training, motivation and time management.
• Control the cost and manage the productivity of the region (trade spend effectiveness in the region)
•Develop business relationship with target trade partners within the region.
•Responsible for all products categories (fresh &UHT).
•Responsible for all channels (K/A, Retail, W/S, catering and hotels).
•Set weekly and monthly supervision plans to USM and SS.
•Re-designing all routes.
•Reporting to NSM.
•Responsible for all area activities (sales & administration).
•Accountable for (port said, Suez & ismalia ).
• Build new strategy for distribution in area.
•Set monthly growth goals.
•Set supervision plans.
•Set & execute Training programs for sales team in (selling skills, time management, supervision skills & how to manage sales force).
•Drive retail share percentage to 77% from 30% during nine months.
•Distribute quota, budget.
•Designing territories.
•Make all kind of reports & presentations.
•Motivate work team.

Area Sales Manager at Juhayna
  • Egypt - Ismailia
  • January 2009 to December 2010

-Translate marketing strategy into regional strategy.
-Develop and implement a distribution and coverage plan for the region.
-Ensure that all goals and objectives of products availability, coolers, plano grams, quantities, products rotation quality and expiry date (FIFO) are achieved for the region
-Coordinate implementation of brand plan and trade programmers.
-Ensure that unit Managers are quickly react against competitive threats and customers problems in their areas.
-Develop regional team through on-job training, motivation and time management.
-Control the cost and manage the productivity of the region (trade spend effectiveness in the region)
-Put goals and KPIs for trade programmers developed for the region, and track ongoing results
-Develop business relationship with target trade partners within the region.
-Lead the sales team (2 unite sales managers 4 sales supervisors, 24 sales reps & merchandisers' team).
-Responsible for all channels (K/A, retails, catering and special market).
-Build new strategy for distribution in region.
-Set supervision plans.
-Designing territories.
-Reporting to RSM.

Branch Sales Manager at Juhayna
  • Egypt - Ismailia
  • January 2008 to December 2009

-Responsible for all area activities (sales & administration).
-Accountable for (ismalia, Suez).
-Lead the sales team (3 supervisors, 19 sales reps, 21 sales drivers).
-Build new strategy for distribution in area.
-Set monthly growth goals.
-Set supervision plans.
-Set & execute Training programs for sales team in (selling skills, time management, supervision skills & how to manage sales force).
-Expanded sales team from 10 to 19 representatives.
-Expanded number of branches to 2 branches.
-Drive retail share percentage to 45% from 12% during 4 months.
-Distribute quota, budget.
-Designing territories.
-Reporting to RSM.
-Make all kind of reports & presentations.
-Motivate work team.

Area Sales supervisor at Juhayna
  • Egypt - Ismailia
  • March 2007 to December 2008

-Accountable for (Ismailia, Suez, Port Said & North of Sinai).
-Suggest new distribution vans sales.
-Train representatives for selling skills and time management.
-Expanded sales team from 8 to 13 representatives.
-Drive retail share percentage to 55% from 12% during 12 months.
-Distribute quota, budget & territories.
-Make all kind of reports & presentations

Sales supervisor at Coca-Cola
  • Egypt - Ismailia
  • January 2005 to March 2007

-Expanded territorial sales by 120 %.
-Received company’s highest achievement award one year in a row.
-Lead my colleague.
-Train new representatives.
-Reporting to Area Sales Manager.

Education

Bachelor's degree, Accounting
  • at Suez Canal University
  • June 1999

Bachelor of Commerce (1999) – Suez Canal University. Egypt GPA (Good)

Specialties & Skills

Administration
Key Performance Indicators
Marketing Strategy
MS Excel
MS Power Point
Microsoft Windows
MS Word

Languages

Arabic
Expert
English
Intermediate